Created online marketing strategy framework for future B2C sales improvementsDesigned automated customer emails based on policy criteria in order to improve cross-sell and upsell opportunities using the Pure360 platformImplemented LiveChat on our websites to help direct customer queries, to improve conversionIntroduced a cart abondoment process for the online sales system to re-engage direct customers who leave the sales processMaintained Dreamsaver Wedding… Show more Created online marketing strategy framework for future B2C sales improvementsDesigned automated customer emails based on policy criteria in order to improve cross-sell and upsell opportunities using the Pure360 platformImplemented LiveChat on our websites to help direct customer queries, to improve conversionIntroduced a cart abondoment process for the online sales system to re-engage direct customers who leave the sales processMaintained Dreamsaver Wedding Insurance first page rank on Google despite numerous algorithm changesAppointed and managed SEO agencies for certain websites improving their ranking and driving salesManaged 7 separate PPC campaigns simultaneously successfully for various productsIntroduced Feefo customer feedback system to monitor customer opinions and implement feedback into product improvementsCreated and implemented dashboard concept for online broker system to speed up processing of policiesIntroduced renewals process to improve accuracy of tasks at product renewal Show less

Working for an internet based financial services company, managing B2C campaigns generating life insurance leads through a variety of channels including: Pay-per-click, Banner Advertising and Affiliates.Management of Click’s PPC campaigns across the major search engines, tripling lead volume from Google whilst maintaining Cost Per Lead, meeting and often exceeding daily and monthly targets.Research and development of online display advertising opportunities including the… Show more Working for an internet based financial services company, managing B2C campaigns generating life insurance leads through a variety of channels including: Pay-per-click, Banner Advertising and Affiliates.Management of Click’s PPC campaigns across the major search engines, tripling lead volume from Google whilst maintaining Cost Per Lead, meeting and often exceeding daily and monthly targets.Research and development of online display advertising opportunities including the negotiation of ratesPioneered using external databases for emails in order to generate leads Show less