Adam Wakeling Email & Phone Number

Launched The Product Development Podcast, which provides 1-1 conversations from leading Product, Marketing, Sales, Engineering and Leadership professionals about what makes a great product: https://www.youtube.com/@TheProductDevelopmentPodcast

London

Product Manager across a diverse portfolio of B2B market intelligence SaaS products and marketing solutions, acting as voice of the customer and driving the vision for future product development at the company.🌱 50% YoY audience growth since taking post🔍 90% increase in organic search traffic following dedicated SEO project launch💲 100% success rate in R&D Tax Credit claims through innovation work conducted since taking post👀 Defining visions, generating… Show more Product Manager across a diverse portfolio of B2B market intelligence SaaS products and marketing solutions, acting as voice of the customer and driving the vision for future product development at the company.🌱 50% YoY audience growth since taking post🔍 90% increase in organic search traffic following dedicated SEO project launch💲 100% success rate in R&D Tax Credit claims through innovation work conducted since taking post👀 Defining visions, generating feature roadmaps and owning their success metrics💼 Line Management of product fulfilment team📄 Accountable for product ownership, scoping technical requirements and clearly articulating user stories to the engineering team with possible edge cases and appropriate acceptance criteria💰 Creating budget proposals with proof of ROI, and management of that budget throughout the product lifecycle. Show less

London, United Kingdom

Digital Development Manager for Shephard Media’s online market intelligence data tool, Defence Insight, as well as paywalled Premium News website, ensuring the company’s tech stack is optimised for UX and marketing campaigns; advertising platforms provide effective ROI for clients; and effective A-B testing is implemented from the top down.Act as consultant to the sales team for maximising advertisers’ campaign reach and engagement metrics, from display advertising and email to… Show more Digital Development Manager for Shephard Media’s online market intelligence data tool, Defence Insight, as well as paywalled Premium News website, ensuring the company’s tech stack is optimised for UX and marketing campaigns; advertising platforms provide effective ROI for clients; and effective A-B testing is implemented from the top down.Act as consultant to the sales team for maximising advertisers’ campaign reach and engagement metrics, from display advertising and email to co-branded content and video.• 79% increase in unique website traffic over past 24 months• 50%+ YOY increase in online advertising revenue• Using Jira and Forecast, project managed the rollout of an updated market intelligence tool, as well as producing/promoting associated digital marketing material.• Managed delivery of infrastructure to facilitate global 'digital-first' news publishing.• Managed transition to a new ESP and developed a number of successful marketing automation programs targeting C-Suite industry figures and top-ranking military and government personnel. Show less

London, United Kingdom

Responsible for implementing SEM and SEO campaigns; A-B testing across web, email and social; and effective audience segmentation for marketing strategies, ensuring specific KPIs are met within budget. Additionally, tasked with managing delivery and marketing of website sponsorships, digital editions, email, video and bespoke projects, as well as creating new, and effectively promoting, digital advertising opportunities.• Launched and effectively marketed a new YouTube channel that now… Show more Responsible for implementing SEM and SEO campaigns; A-B testing across web, email and social; and effective audience segmentation for marketing strategies, ensuring specific KPIs are met within budget. Additionally, tasked with managing delivery and marketing of website sponsorships, digital editions, email, video and bespoke projects, as well as creating new, and effectively promoting, digital advertising opportunities.• Launched and effectively marketed a new YouTube channel that now generates 1,500,000+ views per year organically.• Project managed and directed a number of successful video projects on-site for clients around the world, including in France, the UK and multiple locations in the USA. All projects also involved implementing an associated cross-channel marketing campaign.• Ensured year-on-year unique website traffic growth.• Successfully grew and maintained engagement rates above industry averages for advertisers across web, email and social.• Created new display, brand awareness and lead-generation opportunities for the Sales Department to pitch to clients. Show less

Slough, United Kingdom

Sub-editor across Shephard Media's portfolio of seven bi-monthly magazines and twelve annual handbooks, in addition to layout work and digital production activities.Responsibilities included creating flatplans, ensuring all content was factually and grammatically correct, advertising material was fit-for-purpose and signing off publication proofs at the printer.

London, United Kingdom

Compiled and managed a 40-page 'What's On' section for The Notebook, a monthly magazine in London with a distribution of 40,000.

Oxford, United Kingdom

Worked closely with in-house reporters and editors, producing a number of original articles, from special interest features and news stories to interviews with public figures.Other duties included background research for articles, sub-editing and on-street photography, all adhering to strict deadlines in order to meet the daily press deadline.

Ma, Publishing, Distinction

Ma, English Studies

Ba Hons, English And American Studies