o Establishing and maintaining (formal and informal) links with local authorities, regulators, key decision makers and other stakeholders generally to exchange information and views, and to ensure that the company is providing the appropriate range and quality of serviceso Responsible for 140+ employees in the Malta Officeo Overseeing departmental budgetso Directing the activities of the business while ensuring bottom-line profitabilityo Reviewing and maintaining existing policies and procedures; Implementation of new policies and procedures, thus contributing to improving the office environmento Aiding in the preparation of the annual report and management and financial accounts of the companieso Mentoring department heads and their business operations along with personnel operations

o Overseeing of Brands for Italy and Spain and P&L responsibleo Devising budgets and forecasts along with monitoring an array of KPIs with core focus on Active Players, Depositing Players, Deposits, GGR, Net Revenue and Converted Bonuseso Planning and coordinating the strategy and roadmap for the brandso Engaged with all department stakeholders and working alongside the following teams to steer the Brands for an optimised approach: Casino/Sports Management, Acquisition, Retention, Product, Finance, Compliance, Risk & AML, Technical, Payments and Customer Supporto Negotiating with Game Suppliers and aided the onboarding of an array of supplierso Managing the Brands’ narrative within its goals and planned targetso Kept in touch with the regulatory developments for each Brand and administering our approach toward the marketso Monitoring market share for the brands and identifying competitor analysis, also focusing on what USPs each of these competitors have and how to position ourselves strategically in this regard

o Handled the Acquisition spectrum for the UK, Italy and Spain Brands covering SEO, Affiliation, PPC, Media Buying, Social Media and other initiatives contributing to new customers for the brandso Managed the marketing spends, ROI, LTV and other essential KPIs [GGR, Bonuses, Costs]o Identified potential opportunities to enrich the Acquisition Channelo Ensured that all marketing material was up to expected business focus standard and also complianto Liaised with other stakeholders servicing the department – Graphics, Content, Finance,o Monitored both Competitor and Internal research for Acquisition Offers, New trending Initiatives and Customer Onboarding Journey

o Managed the Affiliate Programme – Commission structures, Media graphics, Terms & Conditions for the UK, IT, ES, and RO brands along with servicing a .COM white label brando Headed a team of six Affiliate managers and devised targets for the teamo Developed growth in terms of Revenue and New player acquisitiono Monitored ROI LTV and other essential Affiliate KPIs [Clicks/Registrations/Depositors & Deposits]o Ensured Affiliate recruitment is active with contribution towards the core KPIso Managed the Affiliate Tool {in-house} and had the opportunity to redefine the tool features on a modern robust framework, thus allowing scalability on the entire marketing departmento Executed in Tradeshow participation with Stands, merchandising, promotional activity and exposure

o Worked on Stargames.com, the brand was having 93% of player acquisition derived from Affiliation, acquiring players mainly from Europeo Identified top performing affiliates both on short term and long term, and developed incentives to contribute additional growtho Handled Key Affiliates day to day needs to ensure best collaborationo Devised monthly promotions and communication to the networko Mentored and trained the four affiliate managers on their approach with their accountso Monitored performance of Affiliates and the Affiliate managers

o Lead and mentored a team of five web advertising specialists and two graphic designerso Monitored the departments’ performance and each team members’ contributiono Handled the Key Accounts, one of them being Speedtest.neto Liaised with the other marketing heads (PPC, Affiliation, Partners, Retention and SEO) in order to align and maximise our approach and also share information and findings with our departments such as Customer Service and Product team

o Managed an array of Websites that sold advertising spaces with high traffic websiteso Sourced for new sites that contributed to our portfolioo Maintained optimal Click through Rates and Click to Sale rateso Devised and requested Graphics and Landing Page material that aids performance in the campaignso Daily monitoring of campaigns and follow-ups whilst dealing with any campaigns that were not performing as expected, thus mitigating potential losseso Negotiated costs and placements to optimise performance

o Sourcing new partners and executed partnership solutions with other complementing PC software providerso Negotiated revenue share deals and bundles that offered mutual beneficial resultso Maintained relationships and engaged existing partners to increase sales of unitso Developed and contributed towards the Sales and ROIo Implemented sales links for tracking with e-commerce platformo Regular upkeep on Salesforce on day to day business developmentso Attended summits to liaise and negotiate with new and existing partners

o Entrusted with an additional 3 hotels – Corinthia Hotel St. Georges Bay Malta, Corinthia Marina Beach Resort Malta, and the Ramada Plaza Tunisiao Carried out similar tasks as previously done for the Corinthia Palace Hotel & Spa in the previous roleo Liaised with the Revenue Manager of the hotels to maximise revenue on 3rd party booking engines based one inventory, seasonal periods and commission deals o Engaged with each property’s General Manager, Sales team and Operations team to align strategies on developmentso Managed the content of the Corinthia.com site within its Content Management System (CMS)o Obtained awards from Expedia for ‘Overall Hotel Performance’ and ‘Rate Competitiveness’

o Managed online sales for the hotel – Corinthia Palace Hotel & Spa Maltao Maintained room inventory, rates, content and imagery of Hotel across all 3rd party booking engines: Expedia, Hotels.com, Booking.com, HRS, Splendia, Hotel.de and several otherso Established good relations with each website for position listings and commission deals o Sourced for new 3rd party booking engines to grow more saleso Executed Email campaigns including design and offerso Carried out Special campaigns on 3rd party databases - Travelzoo