Adam Williams Email and Phone Number

Responsible for the development and delivery of strategic projects that deliver enterprise value growth. From initial idea generation through to feasibility, business approval and negotiation of binding commercial agreements. Specifically working at the heart of expanding JLR’s global manufacturing footprint, recently leading the strategy formulation and programme delivery to invest >£1bn into Slovakia.> Acting as the impartial consulting arm of the business providing strategic direction and clarity to unlock growth initiatives.> Day-to-day project management of diverse cross-functional workstreams to develop and deliver JLR’s global footprint strategy> Managing contractual negotiations with third party stakeholders - including the commercial and legal agreements with the Slovakian Republic and commercial talks with Mexico, Morocco and China study> Leading role in senior cross-functional programme communications, including chairing steering reviews, senior alignment through Board level reporting and driving influence across wider project matrix reporting forums>Leading ‘task force’ initiatives responsible for quickly resolving executive board level challenges preemptively.> Part of a small operational team co-leading the strategy and commercial development in support of JLR's future ACES mobility offering

Led the global marketing communications strategy, planning and execution for the Aston Martin brand. Responsibilities included: cross carline take to market communication strategies e.g. Vanquish Rapide S, V12S launches); global and regional campaign delivery; brand management and positioning, annual marketing budget planning and management, senior internal stakeholder management, appointment and management of lead creative agency.

Commercial client facing role. Responsible for defining and implementing marketing and communications strategies for the Triumph Motorcycles, globally. Responsibilities included: leading the multi-million pound development and global rollout of new brand positioning strategy; brand integration for global marketing comms and sitting as a non-executive member of the management team, focussing on financial management, new business and revenue growth initiatives.> Acting as the key link in the day-to-day activity between client and agency> Working closely with senior client contacts, to develop and implement the marketing and communications strategy and ensure complete brand synergy across the regions/markets they serve> Offering strategic insight and ensuring brand integration for all of Triumphs global marketing communications across advertising, literature, POS, digital, social media, event management and product launch planning> Managing the full above and below the line communications for Arriva Bus UK. Including fully integrated acquisition campaigns across outdoor, cinema, radio, online and direct marketing channels> Managing, developing and delivering brand and planning workshops > Responsible for the financial management of accounts, growing new business opportunities that develop new revenue streams and the management of client marketing budgets.

Working in the Brand and Business-to-Business division of the large Midlands based agency McCann Erickson, responsible for a broad mix of B2B and B2C clients including; Mercedes Benz, Daikin Europe, Casio Electronics, Stanley Europe, Mac Tools, Chiltern Railways and The Open University.> Planning and co-ordination of campaigns from initiation of client brief through to strategic management and implementation to ensure that projects are delivered on time to a high standard and within specified budgets> Strategy formulation and implementation of digitally focussed initiatives for a number of key clients including CRM and EDM campaigns> In-depth knowledge and experience with above and below the line media mix, including; national and regional television and radio campaigns, national consumer and trade press, outdoor, direct mail and digital rich media and email platforms.