Adam Wright Email & Phone Number

Springfield, Ma, Us

Springfield, Massachusetts Metropolitan Area

Conceptualize and manage all marketing, branding, and advertising strategies.Responsible for all marketing budget development.Create press worthy promotions that garner market- wide attention and commmunity involvement. Conceive, create and produce all television, radio, digital and print advertising assets and deliverables. Execute media placement for all traditional and social advertising platforms.Manage all social media accounts and create social media content for daily postings.Design and produce all customer-facing video and internal, print, and digital collateral materials. Manage all charitable giving.Serve as firm spokesman and primary media contact

Westfield, Ma

Crafted and executed all strategic marketing plans and advertising strategies for corporate clients and political campaigns.Directed all facets of client media buying, negotiation, and placement of advertising.Conceptualized, designed, and produced television, radio, digital, outdoor, and print campaigns for clients companies.Created and disseminated press releases and advisories for client companies.Served as client's media relations representative, conducting interviews on television, radio, and digital platforms.

Springfield, Massachusetts, United States

Responsible for the design and implementation of all promotional and marketing activities for four-station radio cluster.Created all external marketing communications and coordinated all promotional events while managing a 15-person promotional staff.Developed all Non-Traditional Revenue streams and created all promotional sales programs.Implemented all Non-Traditional Revenue programs and coordinated execution between Sales and Programming departments.Constructed and managed effective radio advertising and promotional campaigns for retail and agency clients.

Springfield, Massachusetts Metropolitan Area

Managed and originated the creative direction of a multi-million dollar radio broadcast outlet in a top 100 market.Constructed and implemented all marketing and promotional plans.Created and administered yearly budgets.Hired, trained, and managed all on-air staff and promotional personnel.Designed, scheduled, and supervised all musical and non-musical programming elements and facilitated full compliance with FCC regulations.Interfaced with Sales department to create compelling and highly marketable promotional opportunities.Coordinated the management and ensured the integrity of the station's physical plant.Delivered personality driven afternoon-drive on air show. Consistently highest rated show station-wide.Created and delivered personality-driven morning show. Highest ratings station-wide.