Adam Yates Email and Phone Number
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You and your fellow humans will make the difference. As technology increasingly represents business offerings and underpins how they operate, it is the human resource that will provide the key differentiators for success. Enabling you and your colleagues to perform to their best ability, especially when selling your product and/or service, will be the difference; this is what adding Add GravY will achieve.30 Years of media, advertising and marketing experience with start-ups, scale-ups and multi-nationals. B2B events, B2B publishing followed by a rich and diverse experience of Web and digital enabled media and advertising - ISP, Search, IM, Gaming, eComm, Streaming, Retail Media.Consistent success selling direct to marketers for big brands e.g. CPG, Retail, Entertainment, Auto etc. and to agencies with a proven ability to sell a broad portfolio of advertising options both off-the-shelf and bespoke, including SaaS Adtech. Experienced with Programmatic trading, multi-platform advertising and online retail/eCommerce.You just need to add me to make the difference, just like adding gravy to a meal.
Step Communications Ltd
View- Website:
- step-communications.com
- Employees:
- 17
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Step Communications LtdForest Row, Gb
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International Sales ConsultantZiff Davis Performance Marketing Apr 2024 - PresentAustin, UsAssisting with international growth of ZDPM's B2B Performance Marketing business. https://zdperformancemarketing.com/ -
OwnerAdd Gravy Jan 2024 - Present -
FounderA2Y Growth Consultancy Oct 2023 - PresentGrowth - of your revenue, of your sales resource, of your business internationally. - If you need an immediate spike in sales, and/or you need sales resource cover, I can help. - If your plans to grow need a thorough review of your sales effort resulting in an implementable sales plan, I can help- Your sales team can be a key differentiator by applying proven (but seldomly practised) sales techniques. I can train and coach them to close more sales- Launching into the UK advertising sector whilst being highly attractive is exceptionally difficult. I have experience of launching 3 advertising supply businesses into the UK and can provide expert advice, planning and inital effort.
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Director, Advertiser Sales (Uk)Affinity Global Inc. Jun 2022 - Oct 2023Chicago, Il, UsLeading the expansion of Affinity's advertising offering in the UK. Affinity has developed unique advertising touch points on Browsers e.g. reaching mobile users on the leading Android OEMs - VEVE - and highly engaging mobile display activations combining optimised content AND media to outperform all measures of effectiveness - mCanvas -
Sales Director, Retail MediaCriteo Jul 2021 - Feb 2022Paris, Fr1st dedicated sales resource for Retail Media Platform division in UK. Populated sales pipeline with prospects that included Superdrug (AS Watson), JD Sports, Iceland, Co-Op and N Brown Group. -
Sales ManagerIml Group Plc Sep 2018 - Jul 2021Managed the overall sales effort for Control Engineering Europe, the leading title for senior engineers responsible for designing, managing and maintaining the production process for plants and factories across Europe. Highlights included growing Webinar revenue 10X during Covid, matching sales revenue pre-Covid and closing multiple product long term deals with top clients worth £50K+ each. -
Sales DirectorRussell Publishing Mar 2018 - Jul 2018Brasted, Kent, GbLead the sales effort on the brand Intelligent Transport, the leading source of news, debate, analysis and case studies on how technology is shaping the delivery of Urban Transport worldwide. Notable deals included 5 figure IT event sponsorships. -
Senior Uk Ad Sales ManagerDeezer Nov 2016 - May 2017Paris, Île-De-France, FrAppointed as first dedicated sales lead for the UK. Focused on establishing reliable flow of revenue from major media agencies, including programmatic trading, and closing creative solutions by directly selling to brands.• Brokered GoupM’s only 2nd ever direct programmatic deal outside top 50 suppliers• Grew Q1 volume of deals 5X YoY• Sold and managed 5 figure deal with McDonald’s -
Head Of Client SalesTriad Retail Media Sep 2015 - Feb 2016St Petersburg, Florida, UsManaged the direct sales team of Triad’s key publisher in the UK, ASDA.com. The role required excellent sales skills to communicate directly with premium advertisers like Unilever, Coca Cola, Mondelez and P&G, whilst leading and managing a sales team of six, a strategic mind to manage and grow the business and agility to manage the onboarding of new products. Achievements included:• Exceeded Q4 quota, and overall 2015 sales target of tens of millions of £• Successful roll-out of dynamic adserving, exceeding ASDA’s expectations.• Both the above achieved by implementing a new team structure. -
Director European Display Sales, ConnexityShopzilla, Inc. Mar 2013 - Jul 2015Santa Monica, California, UsSales lead across Europe, responsible for relaunching the media offering to be programmatic. With my own quota and managing a team of five in the UK, Germany and France. Achievements included:• Media sales revenue doubled despite declining inventory from £1/2 to over £1 million• Awarded the global sales team’s “Inspirational Award”• Initiated a sales culture adopted globally, of cross selling/upselling across the three main business lines: Advertising Sales, PPC Account Management, Reviews&Analytics -
Director Of Sales, EuropeWildtangent Nov 2008 - Feb 2013Redmond, Wa, UsGrew the fledgling media sales operation across EMEA to establish WildTangent as a major player in the casual gaming advertising sector with major brands like Unilever, Fiat, P&G, Disney, Sony and Pepsico. Achievements included:• Sales revenues grew 20X in two years into a $multi-million business• Closing multiple deals, some 6 figure, and growing a team from 1 to 6• Established WildTangent as a leader in casual gaming advertising with modest resources -
Head Of European SalesAdgent 007 May 2008 - Oct 2008Palo Alto, Ca, UsInternational media sales representation for premium publishers, helping pan-regional and global advertisers reach affluent opinion leaders around the World. -
Uk Sales DirectorEbuddy Feb 2007 - Apr 2008Amsterdam, NlOptimisation of UK eyeball revenues. Increasing business from media agencies and direct advertisiers/etailers, whilst working with variery of 3rd parties to sell remnant inventory for optimium yield. Notable deals included Fanta, 20th Century Fox and the COI. -
Head Of Agency SalesAol Europe Sep 2005 - Feb 2007New York, Ny, UsManaged ad revenues from international media agencies, selling the pan-European offering from AOL. -
Senior Acount ManagerAol Europe Apr 2003 - Sep 2005New York, Ny, UsAdvertising sales to allocated media agencies during AOL's transition from ISP revenue business to increased advertising revenues.
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Senior Account ManagerAltavista International Feb 2002 - Jan 2003
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International Sales ManagerReed Business Information 2000 - 2001 -
Account ManagerEngage Jan 2000 - Dec 2000Pleasanton, California, UsPart of Corporate Sales team that focussed on Times Top 100 representing Engage's product portfolio; adserving for publishers, adserving for agencies, ad networks, website analytics. -
International Account DirectorCmp Media 1998 - 1999
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Account ManagerVnu Business Publications London 1993 - 1998Us -
Account ManagerVnu Business Publications London 1993 - 1998Us
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Senior Sales ExecutiveEmap 1990 - 1994London, England, Gb
Adam Yates Skills
Adam Yates Education Details
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University Of GreenwichStats & Computing -
Bay House SchoolGcses & A-Levels
Frequently Asked Questions about Adam Yates
What company does Adam Yates work for?
Adam Yates works for Step Communications Ltd
What is Adam Yates's role at the current company?
Adam Yates's current role is Founder | Sales Leader | Coach | Launcher.
What is Adam Yates's email address?
Adam Yates's email address is ad****@****ail.com
What is Adam Yates's direct phone number?
Adam Yates's direct phone number is +4479009*****
What schools did Adam Yates attend?
Adam Yates attended University Of Greenwich, Bay House School.
What are some of Adam Yates's interests?
Adam Yates has interest in Football, Children, Live Music, Most Sports, My Family, Cinema.
What skills is Adam Yates known for?
Adam Yates has skills like Online Advertising, Digital Media, Sales, Advertising, Digital Strategy, Sales Management, Web Analytics, Mobile Marketing, Digital Marketing, Management, Online Marketing, Media Planning.
Who are Adam Yates's colleagues?
Adam Yates's colleagues are Tim Probert, Peter Moon, Louise Frampton, Chris Vincent, Laurence Hallam, James Scrivens, Sheehan Edmonds.
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