Adam Alter

Adam Alter Email and Phone Number

Ecommerce Digital Marketing and Optimization @ GelPro
Adam Alter's Location
Austin, Texas, United States, United States
About Adam Alter

I'm a data-obsessed marketer who specializes building, optimizing and automating large-scale acquisition, conversion, retention and analytics programs. I bias towards action, and I test and learn. I've hired, led and mentored marketing teams within many verticals. I take very high ownership of my roles and I am extremely focused on ROI. I've delivered significant positive results at scale in a number of different verticals and business models. Career Highlights:+ Delivered triple-digit growth in revenue, profitability, and lead volume in all roles over last 15 years.+ Profitably managed hundreds of millions of dollars in B2C and B2B performance marketing spend – PPC, PLAs, CSE, remarketing, affiliate, and email.+ Founded and grew private ecommerce drop-shipping business to $25 million in sales across 4 years.+ Major contributor to many other startups, adding considerable growth and achievements from Shark Tank to over a million dollar Kickstarter.Key Areas of Expertise:Paid, Earned & Owned Customer Acquisition - Performance Marketing - Pay per Click/PPC - Product Listing Ads/PLAs - Comparison Shopping Engines/CSEs) - Retargeting/Remarketing - Search Engine Optimization (Organic traffic/SEO) - Social Media Optimization - Affiliate Programs - Content Development - Email MarketingConversion Optimization - Desktop & MobileWeb Analytics & Reporting - Google Analytics - Custom Dashboards and ReportingMarketing Automation - Marketing Campaign Management AutomationProduct & Project Management - Writing requirements & managing development - Requirements for website feature updates & improvementsMentoring & Evangelism - Internal and external team development - Mentoring junior team members - Evangelizing marketing within organization

Adam Alter's Current Company Details
GelPro

Gelpro

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Ecommerce Digital Marketing and Optimization
Adam Alter Work Experience Details
  • Gelpro
    Head Of Digital Marketing
    Gelpro May 2018 - Present
    Cedar Park, Texas, Us
    Directly running all digital advertising and more, including:-Email marketing (Klaviyo)-Paid search (Adwords, Bing)-Social ads (Facebook, Instagram, Pinterest)-SEO (on and off site)-Amazon ads (Retail and FBA/FBM accounts)-Affiliate advertising (Impact and others)-Website optimization and heatmapping (HotJar, Optimizely, and others)-3rd party platform ads (Target, Kohl's, Home Depot, Walmart, Overstock)-BigCommerce and Shopify ecommerce platforms -Netsuite and Cetec ERPsgelpro.comziptop.compad-it.com
  • Bsx Athletics
    Director Of Marketing
    Bsx Athletics Jul 2015 - Aug 2017
    Austin, Tx, Us
    -Responsible for digital, and traditional marketing and PR with both B2B and B2C.-Grew social audience from 3.6k to nearly 700k within Facebook, Twitter, and Instagram.-Grew email audience from 10k to 200k.-Ran Kickstarter digital marketing strategy and execution, directly resulting in nearly $1.2mil funding of the LVL Kickstarter.https://www.kickstarter.com/projects/lactate-threshold/lvl-the-first-wearable-hydration-monitor(company was acquired)
  • Notley
    Head Of Marketing
    Notley Dec 2014 - Jun 2015
    Austin, Texas, Us
    -Ran all marketing, optimization and analytics for portfolio companies, from ecommerce to leadgen.-Mentored early stage company leadership teams on growth strategy and digital marketing tactics.-Took one portfolio company to 3-year goal in 3 weeks via an industry-specific lead gen strategy.-Helped launch an advertising agency, and grew clients to create a cross-marketing network.-Ran market research and competitive analysis for new product and service launches.
  • Amazon
    Facebook Marketing
    Amazon 2014 - 2014
    Seattle, Wa, Us
    -Was solely responsible for all of Amazon’s US Facebook ad strategy and execution. This includes Kindle, all product ads for new acquisition, promotions, and retargeting, Amazon Prime, Mom, and Student programs.-Beat the 1-day Amazon sales record for paid Facebook direct response advertising by 250%.
  • Pipeline Success Inc.
    Vp Of Marketing
    Pipeline Success Inc. May 2011 - 2014
    Austin, Tx, Us
    I directly increased search engine lead volume over 300%, and profit over 500%, resulting in millions in additional revenue.Managed a team, and all (SEO, PPC, SMM) performance marketing, branding, optimization, affiliate, email, design, and call center operations in several verticals.
  • Austin Search Engine Marketing Meetup
    Co-Founder
    Austin Search Engine Marketing Meetup 2008 - 2014
    http://www.meetup.com/seo-austin/If it's web marketing or ecommerce related, it's likely been covered at one of our monthly meetups. Usually 180-200+ RSVPS, when we have the room for it. The meetings are free, there is never a pitch, and with 2,000 local members, it has only been promoted through word of mouth. The group was created to help small businesses, network and build new connections. I've given many presentations, but we also often bring in well known volunteer guest speakers.
  • Notebook Forums
    Founder
    Notebook Forums 2002 - 2014
    A side project I created in 2002 and grew to be one of the largest notebook/laptop dedicated communities in the world with 3 million posts and 300,000 registered members.
  • Get Page One, Llc
    Vp Of Marketing
    Get Page One, Llc 2010 - 2011
    Austin, Texas, Us
    Led teams both in-house and remote for SEO, SEM, and social media strategy and execution for clients. Managed client relationships, reporting, and sales. Some of our clients included Domino’s Pizza, Jason’s Deli, Allens Boots, Lanier Law Firm, CORT Furniture, and many more.
  • All Web Leads, Inc.
    Director Of Search Marketing
    All Web Leads, Inc. 2008 - 2010
    Austin, Texas, Us
    Managed search marketing and optimization for www.allwebleads.com, www.usinsuranceonline.com and 530+ more sites on the network..I increased organic insurance agent signups in B2B segment of business by over 1000% while also increasing organic B2C lead volume by over 500% in highly competitive verticals. Managed multi-variate testing, guided new branded site launches, managed external blogs, Google News, and social media profiles.
  • Medigap360
    Vp Of Digital Marketing
    Medigap360 2006 - 2008
    Managed SEO, PPC, affiliate, content and conversion optimization. Achieved #1 positions for major terms such as medicare supplement, medicare supplement insurance, and prescription assistance. Increased lead volume by well over 500%.
  • Pc Torque
    Founder / Ceo
    Pc Torque 2002 - 2006
    Launched a web-based laptop sales company. Sold $25 Million in laptops in 4 years through SEO/PPC and social media marketing.
  • United States Marine Corps
    E5 I-Level Avaition Electronics
    United States Marine Corps 1993 - 2001
    Washington, Dc, Us
    Yuma Arizona Mals-13 Avionics 6467 and 6468. CCA and component level repair on Harrier electronics. Earned Journeyman's license in Electronics. Managed a team of Marine techs. Held a QA position checking off all electronics. Secret clearance.

Adam Alter Skills

Sem Seo Online Marketing Social Media Marketing Ppc Lead Generation Online Advertising Email Marketing Marketing Strategy Digital Marketing E Commerce Landing Page Optimization Web Analytics Marketing Social Media Online Lead Generation Strategy Google Analytics Smo B2b Marketing Management Web Project Management Brand Development Public Relations Mobile Marketing Search Engine Optimization Search Engine Marketing Website Development Analytics Affiliate Marketing Google Adwords Content Marketing Social Media Optimization Social Promotion Marketing Roi Search Engine Positioning Online Branding Brand Awareness Crm Community Management Conversion Optimization Web Marketing Pay Per Click B2b Marketing Sales And Marketing Strategic Planning Leadership Management Advertising Business Development

Frequently Asked Questions about Adam Alter

What company does Adam Alter work for?

Adam Alter works for Gelpro

What is Adam Alter's role at the current company?

Adam Alter's current role is Ecommerce Digital Marketing and Optimization.

What is Adam Alter's email address?

Adam Alter's email address is ad****@****ter.com

What is Adam Alter's direct phone number?

Adam Alter's direct phone number is +151279*****

What are some of Adam Alter's interests?

Adam Alter has interest in Ebikes, Electronics, Mountain, Analytics, Cycling, Bike Commuting, Tech, Electric Bikes, Seo, Mountain Biking.

What skills is Adam Alter known for?

Adam Alter has skills like Sem, Seo, Online Marketing, Social Media Marketing, Ppc, Lead Generation, Online Advertising, Email Marketing, Marketing Strategy, Digital Marketing, E Commerce, Landing Page Optimization.

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