Consulting for different blockchain startups and ad tech companies. Work has included bringing an NFT/DeFi product to market, sourcing/developing publisher clients for an ad tech company and more. Inquire for more details if interested.

Coinme is a digital currency exchange aiming to make digital currency more accessible. Coinme offers an enterprise-grade API helping to "crypto-enable" legacy financial systems and a vertically integrated suite of consumer products providing a way to buy, sell, store, and manage digital currencies.• Driving relationships, marketing for partners and coin foundations• Owning product strategy, co-marketing calendar, demand generation for multiple product lines• Responsible for go-to-market plans for mobile trading app, physical ATMs, confidential projects• Authoring content like personas/research, tutorials, blogs, videos, site updates, webinars etc.

MadHive is a blockchain-based TV ad tech company. The MadHive enterprise platform provides brands, agencies, publishers, and technology companies the infrastructure to power modern media.• Lead blockchain/NFT, cryptographic, TV and data initiatives for MadHive, in tandem with partner organizations MadNetwork and AdLedger• Coordinate and oversee team projects, marketing, partnerships, client education, public presence for above initiatives

• Helped refine messaging, positioning for a successful Nasdaq Initial Public Offering (IPO)• Driving global industry-leading partnerships for capabilities and solutions in Cross-Screen Video/CTV/OTT, Mobile In-App/SDK, Private Marketplaces, Analytics, Brand Safety (App-Ads.txt, Sellers.JSON, CCPA etc.), 1st/2nd Party Audience Data, Header Bidding, Machine Learning/AI etc.• Working in high visibility with executive and internal teams like Product, Customer Service, Sales, Legal and Business Development to promote existing and new product offerings, and messaging of value proposition in-market for North America and international regions (EMEA, APAC - Australia, Singapore, Japan).• Preparing and creating product go-to-market plans, developing sales collateral (press releases, blog articles, onesheets, playbooks, sales kits, case studies), product documents (FAQs, Points of View, MRDs)• Executing in-person and webinar trainings for clients and internal stakeholders up to 100 people.• Conducting ongoing research and competitive intelligence on industry topics, in tandem with over 10 Product Management leads and executive sponsors.• Outreach to trade publications and industry event attendance to promote product launches, such as internal sales conferences, CES, Advertising Week, DMEXCO, Programmatic I/O, etc.

Nexxen (Nasdaq: TRMR) is a leading multi-screen, data-driven video technology company working across agencies, brands & publishers with emerging tech such as Connected TV/OTT/Set-Top Box, Cross-Device Mobile/Web Video, Programmatic, & Virtual Reality (VR/360) / Augmented Reality.• As Product Marketing Manager for the top-grossing national East Coast and Southeast regional sales teams - I work across various B2C/B2B Fortune 500 clients, agencies, and small/medium enterprises to lead go-to-market strategy, planning, sales enablement, business renewals, third party partnerships (incl. Roku, Sling TV, Pluto TV, Tubi TV, Crunchyroll, Samsung VR, Placed, Drawbridge, Celtra, Mediaocean, DSPs, DMPs, Measurement (comScore, Nielsen, Kantar Millward Brown, MOAT, etc.), and brand direct/agency sales. • Partnering with Sales/Account, Product, Corporate Marketing, Analytics/Research teams, I support: Full onboarding, training and player coaching a team of 10+ Account Executives, new business development proposals, authoring inbound/outbound marketing collateral, marketplace perspective/POV documents, newsletters, brand case studies (CPG, Retail, Auto, Pharma, Entertainment etc.), value proposition/delivery, consultative selling, and RFP client recommendations across the Eastern region, in collaboration with the national team.• In partnership with Product and Corporate Marketing, I work to inform product methodology on new developments in digital technology solutions, new product feature rollouts and specifications, as well as supporting inbound/outbound marketing and event activation/roadshows (i.e. Northside Innovation 2017, DMEXCO, CES)

Strategic marketing technologists globally in London, New York, Buenos Aires, Cape Town, Dubai, and Johannesburg, offering consulting services to leading agencies, vendors, and Fortune 500 businesses.• Work to support execution of marketing campaigns within emerging platforms on Cross-Device Mobile, Video, Display, Rich Media, Cloud Platforms, etc. in managed services partnership with Google, for small business enterprises (SME), startups, and Fortune 500s. • Verticals include Hospitality, CPG, Entertainment, Gaming, etc. Offering client consultation on new marketing and advertising solutions to improve consumer engagement, lead volume, and reach. • Presented strategic business opportunities in client RFP recommendations, on customized data-driven marketing integrations with sales, product, analytics team to upsell and meet revenue goals• Led creation of new training collateral for clients in ad servers, programmatic platforms, tag management, analytics, search, and other software.

Optimal Fusion is a media company and content marketing publisher that owns/operates over 30 content sites across all demographics, with national offices in NYC (Meatpacking District), LA (West Hollywood), etc. The platform pairs custom content across a portfolio of brand-safe internal properties with programmatic placements and native advertising through cutting edge technology.Capabilities include:Digital advertising/marketing (mobile, programmatic - DSP/SSP/DMP, email, social, etc.), direct response, original content• Contributed to sales efforts, accounts across multiple agencies, programmatic trading desks, brands on 30+ editorial content sites• Administered, grew Mobile App, Social, Programmatic RTB/Exchange, Video, Email, Branded Content campaigns including pre/post reports• Supervised Account team in NYC, Los Angeles on deliverables, credit checks, IOs, RFPs, Terms & Conditions docs to align with audience segmentation, exceed client expectations• Created cross-platform advertising strategies across Optimal Fusion’s mobile/web publisher properties (i.e. Women’s, Men’s, Entertainment) to drive revenue growth and meet projections• Managed a robust list of brands across Eastern regionTop properties:- LadyClever.com - Focusing on fashion, healthy living, beauty and entertainment- WeeklyGravy.com – Male-skewed, dedicated to health, fitness, style, food, travel- WeeklySauce.com – Female-skewed, geared to health/fitness, fashion/beauty, travel, food- ThumbThrone.com - Gaming site featuring PC, Mobile, Xbox, PS4, Nintendo etc. - LadyLively.com - Female-skewed, healthy living, vitamins, drugs, various other health topics- TheHealthCast.com – Healthy living, vitamins, pharmaceuticals- WeeklyMD.com - Male-skewed, healthy living, vitamins, drugs and various other health topics

• Led Master Project List creation for all Vick’s initiatives under P&G, via input from Account, Creative, Producer, and Starcom Media Teams (Mobile, Social, Video, Display, Interactive)• Contributed to client-facing IP meetings with creative/tech teams for Vick’s brands (NyQuil, DayQuil, ZzzQuil, VapoRub) for kickoff, legal, ideation, execution, and launch• Assisted resource management, QA, creative/tech product planning, timelines, and scope/budgets

• Contributed to New Business inter-agency brainstorming pitch sessions via C-level executive team at Initiative, Ad Age’s 2009 Media Agency of the Year, UM, IPG Mediabrands (Magna Global, IPG Media Lab etc)• Assembled competitive intel for RFPs/Business Overview team capabilities (CPG, Retail, Fashion, Health, etc.), creating master RFP question database (Including an inter-agency new business win)• Researched client data via Kantar/GFK MRi with World Markets for digital/integrated international team capabilities, cross-organizational partnerships, business intelligence etc.• Assisted formulation, copywriting proposal/RFP structure, executive meetings, travel/budgets under supervision of VP of Business Development