Who is Adam S.? Overview
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Adam S. is listed as Marketing Consultant at Stealth, based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for Adam S..
Adam S. previously worked as Marketing Consultant at Self-Employed and Product Marketing Lead at Coinme. Adam S. holds Digital Communication And Media/Multimedia from General Assembly.
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Stealth
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Profile bio
About Adam S.
Experience includes venture-funded blockchain-centric startups Coinme and MadHive, 2 Sequoia Capital companies: industry-leading video & advanced TV ad tech vendor Tremor Video, and publisher technology company PubMatic, as well as ad agency giants WPP, Publicis, and IPG.I've now worked across tech companies, agencies, and publishers alike, as a disciplined client-facing digital marketing leader and sales professional. I’m dedicated to driving business outcomes, team collaboration and learning emerging tech trends. This perspective casts a much-needed variety of scope over a rapidly changing marketing industry.I've branched out from content production to campaign performance management, ad operations trafficking, and digital channel strategy, as well as solid grounding in creative and technology. Specialties:✪ Consultative Sales✪ Business Development✪ Media Buying, Budgeting & Planning✪ CTV/Mobile/Video/Display Advertising Integration & Monetization✪ Google Ads/Doubleclick (Google Ad Manager, AdMob, AdSense, Marketing Platform)✪ DMPs (BlueKai, LiveRamp, Lotame)✪ Digital Analytics (Google Analytics, comScore, Kantar, eMarketer, etc.)✪ CRMs (Salesforce, HubSpot)✪ Email Software (Mailchimp, Constant Contact)✪ Marketing Platforms (Pardot, Iterable)✪ eCPM/CPA/CPC/CPI Forecasting✪ Project Management✪ Content Curation & Production✪ Social Media / Press Releases✪ Copywriting & Editing✪ A/B Multivariate Testing✪ CMS (Content Management Systems - Wordpress)✪ Adobe Creative Suite (Photoshop, InDesign, Dreamweaver)✪ Creative Tools (Figma, Canva)✪ Search Engine Optimization✪ Communications
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10 roles · 13 years
Adam S. work experience
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Marketing Consultant
Current
Self-Employed
Consulting for different blockchain startups and ad tech companies. Work has included bringing an NFT/DeFi product to market, sourcing/developing publisher clients for an ad tech company and more. Inquire for more details if interested.
2023 - Present
~3 yrs 4 mos
Product Marketing Lead
- Coinme is a digital currency exchange aiming to make digital currency more accessible. Coinme offers an enterprise-grade API helping to "crypto-enable" legacy financial systems and a vertically integrated suite of.
- Driving relationships, marketing for partners and coin foundations
- Owning product strategy, co-marketing calendar, demand generation for multiple product lines
- Responsible for go-to-market plans for mobile trading app, physical ATMs, confidential projects
- Authoring content like personas/research, tutorials, blogs, videos, site updates, webinars etc.
2022 - 2023
~1 yr
Marketing Lead, Standards And Open Initiatives
- MadHive is a blockchain-based TV ad tech company. The MadHive enterprise platform provides brands, agencies, publishers, and technology companies the infrastructure to power modern media.
- Lead blockchain/NFT, cryptographic, TV and data initiatives for MadHive, in tandem with partner organizations MadNetwork and AdLedger
- Coordinate and oversee team projects, marketing, partnerships, client education, public presence for above initiatives
2021 - 2022
~1 yr
Senior Manager, Product Marketing
- Helped refine messaging, positioning for a successful Nasdaq Initial Public Offering (IPO)
- Driving global industry-leading partnerships for capabilities and solutions in Cross-Screen Video/CTV/OTT, Mobile In-App/SDK, Private Marketplaces, Analytics, Brand Safety (App-Ads.txt, Sellers.JSON, CCPA etc.).
- Working in high visibility with executive and internal teams like Product, Customer Service, Sales, Legal and Business Development to promote existing and new product offerings, and messaging of value proposition.
- Preparing and creating product go-to-market plans, developing sales collateral (press releases, blog articles, onesheets, playbooks, sales kits, case studies), product documents (FAQs, Points of View, MRDs)
- Executing in-person and webinar trainings for clients and internal stakeholders up to 100 people.
- Conducting ongoing research and competitive intelligence on industry topics, in tandem with over 10 Product Management leads and executive sponsors.
2018 - 2021
~3 yrs
Manager, Product Marketing - East Coast
- Nexxen (Nasdaq: TRMR) is a leading multi-screen, data-driven video technology company working across agencies, brands & publishers with emerging tech such as Connected TV/OTT/Set-Top Box, Cross-Device Mobile/Web Video.
- As Product Marketing Manager for the top-grossing national East Coast and Southeast regional sales teams - I work across various B2C/B2B Fortune 500 clients, agencies, and small/medium enterprises to lead go-to-market.
- Partnering with Sales/Account, Product, Corporate Marketing, Analytics/Research teams, I support: Full onboarding, training and player coaching a team of 10+ Account Executives, new business development proposals.
- In partnership with Product and Corporate Marketing, I work to inform product methodology on new developments in digital technology solutions, new product feature rollouts and specifications, as well as supporting.
2016 - 2018
~2 yrs
Consultant, Technology
- Strategic marketing technologists globally in London, New York, Buenos Aires, Cape Town, Dubai, and Johannesburg, offering consulting services to leading agencies, vendors, and Fortune 500 businesses.
- Work to support execution of marketing campaigns within emerging platforms on Cross-Device Mobile, Video, Display, Rich Media, Cloud Platforms, etc. in managed services partnership with Google, for small business.
- Verticals include Hospitality, CPG, Entertainment, Gaming, etc. Offering client consultation on new marketing and advertising solutions to improve consumer engagement, lead volume, and reach.
- Presented strategic business opportunities in client RFP recommendations, on customized data-driven marketing integrations with sales, product, analytics team to upsell and meet revenue goals
- Led creation of new training collateral for clients in ad servers, programmatic platforms, tag management, analytics, search, and other software.
2015 - 2016
~1 yr
Account Executive
- Optimal Fusion is a media company and content marketing publisher that owns/operates over 30 content sites across all demographics, with national offices in NYC (Meatpacking District), LA (West Hollywood), etc. The.
- Contributed to sales efforts, accounts across multiple agencies, programmatic trading desks, brands on 30+ editorial content sites
- Administered, grew Mobile App, Social, Programmatic RTB/Exchange, Video, Email, Branded Content campaigns including pre/post reports
- Supervised Account team in NYC, Los Angeles on deliverables, credit checks, IOs, RFPs, Terms & Conditions docs to align with audience segmentation, exceed client expectations
- Created cross-platform advertising strategies across Optimal Fusion’s mobile/web publisher properties (i.e. Women’s, Men’s, Entertainment) to drive revenue growth and meet projections
- Managed a robust list of brands across Eastern regionTop properties:- LadyClever.com - Focusing on fashion, healthy living, beauty and entertainment- WeeklyGravy.com – Male-skewed, dedicated to health, fitness, style.
2013 - 2015
~2 yrs
Project Manager (Contract)
- Led Master Project List creation for all Vick’s initiatives under P&G, via input from Account, Creative, Producer, and Starcom Media Teams (Mobile, Social, Video, Display, Interactive)
- Contributed to client-facing IP meetings with creative/tech teams for Vick’s brands (NyQuil, DayQuil, ZzzQuil, VapoRub) for kickoff, legal, ideation, execution, and launch
- Assisted resource management, QA, creative/tech product planning, timelines, and scope/budgets
Aug 2013 - Oct 2013
New Business Account Manager (Contract)
- Contributed to New Business inter-agency brainstorming pitch sessions via C-level executive team at Initiative, Ad Age’s 2009 Media Agency of the Year, UM, IPG Mediabrands (Magna Global, IPG Media Lab etc)
- Assembled competitive intel for RFPs/Business Overview team capabilities (CPG, Retail, Fashion, Health, etc.), creating master RFP question database (Including an inter-agency new business win)
- Researched client data via Kantar/GFK MRi with World Markets for digital/integrated international team capabilities, cross-organizational partnerships, business intelligence etc.
- Assisted formulation, copywriting proposal/RFP structure, executive meetings, travel/budgets under supervision of VP of Business Development
Feb 2013 - Jul 2013
3 education records
Adam S. education
Digital Communication And Media/Multimedia
General Assembly
Bachelor Of Arts (B.A.), Graphic Design, Advertising
University Of Wisconsin-Milwaukee
Education record
Pell Grant Recipient
FAQ
Frequently asked questions about Adam S.
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What company does Adam S. work for?
Adam S. works for Stealth.
What is Adam S.'s role at Stealth?
Adam S. is listed as Marketing Consultant at Stealth.
Where is Adam S. based?
Adam S. is based in New York, New York, United States while working with Stealth.
What companies has Adam S. worked for?
Adam S. has worked for Stealth, Self-Employed, Coinme, Madhive, and Pubmatic.
How can I contact Adam S.?
You can use AeroLeads to view verified contact signals for Adam S. at Stealth, including work email, phone, and LinkedIn data when available.
What schools did Adam S. attend?
Adam S. holds Digital Communication And Media/Multimedia from General Assembly.
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