Adam Ash
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Adam Ash Email & Phone Number

Senior Digital Business Analyst · Mobile Apps & Digital Transformation · Agile-Focused Contractor with Extensive Scrum and Kanban Experience. at Legal & General
Location: Worthing, England, United Kingdom 11 work roles 2 schools
1 work email found @mercer.com 2 phones found area 173 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Work email a****@mercer.com
Direct phone (173) ***-****
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Role
Senior Digital Business Analyst · Mobile Apps & Digital Transformation · Agile-Focused Contractor with Extensive Scrum and Kanban Experience.
Location
Worthing, England, United Kingdom
Company size

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Quick answer

Adam Ash is listed as Senior Digital Business Analyst · Mobile Apps & Digital Transformation · Agile-Focused Contractor with Extensive Scrum and Kanban Experience. at Legal & General, a company with 6138 employees, based in Worthing, England, United Kingdom. AeroLeads shows a work email signal at mercer.com, phone signal with area code 173, and a matched LinkedIn profile for Adam Ash.

Adam Ash previously worked as Digital Business Analyst at Legal & General and Lead Business Analyst at Capgemini. Adam Ash holds Information Technology & Business Studies from Lewes Tertiary College.

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Email format at Legal & General

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{first}.{last}@mercer.com
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Profile bio

About Adam Ash

With over 18 years of experience as a Business Analyst, I bring a proven track record of success in delivering exceptional results on complex projects. Each has left a significant, positive impact on the organisations I've worked with.As a Certified ScrumMaster, I specialise in guiding projects from inception to delivery. My expertise spans the entire project lifecycle, from leading initial discovery and feasibility assessments to post-project support.I take pride in my detailed analysis and ability to produce clear and concise documentation. My strong interpersonal skills enable me to build and nurture relationships with clients and stakeholders at all levels and foster a sense of trust and confidence in the project.Some highlights of my career include spearheading the development of mobile apps for HMRC and Willis Towers Watson, launching a new Online ISA product for the Post Office, and implementing the pensions Automatic Enrolment solution for Willis Towers Watson and their clients.With 20 years of experience in the financial services sector, I possess in-depth knowledge of various products and processes, including life and general insurance, mortgages, pensions, and savings products.I'm passionate about leveraging my expertise to drive innovation and deliver value to organisations. I'm excited to connect and explore how we can collaborate on your next project.

Listed skills include Business Analysis, Requirements Gathering, Business Requirements, Business Process Improvement, and 46 others.

Current workplace

Adam Ash's current company

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Legal & General
Legal & General
Senior Digital Business Analyst · Mobile Apps & Digital Transformation · Agile-Focused Contractor with Extensive Scrum and Kanban Experience.
london, london, united kingdom
Employees
6138
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11 roles

Adam Ash work experience

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Digital Business Analyst

Current

Hove, England, United Kingdom

Nov 2024 - Present

Lead Business Analyst

West Worthing

  • As Lead Business Analyst for HMRC's mobile app team, I deliver enhancements to the iOS and Android mobile applications, providing users with access to complex tax information in a clear and user-friendly manner. I.
  • Led the product discovery and feasibility for integrating Self Assessment and Simple Assessment taxes into the HMRC mobile apps. Understanding user needs, defining the MVP, developing a product concept, conducting user.
  • Delivered the Self Assessment and Simple Assessment projects which enabled users to view and manage their tax bills within the mobile app, providing a clear breakdown of tax owed and payments made.
  • Integrated the open banking mobile payment solution by collaborating with cross-functional teams to allow Self Assessment and Simple Assessment users to pay their tax bills seamlessly through their mobile phone.
  • Enhanced the HMRC take-home pay calculator to include student loans, postgraduate loans, and pension contributions. Collaborated with the development teams to define complex tax rules and logic and create a Kotlin.
  • Contributed to the development of the mobile app component library, ensuring alignment with GDS standards for a consistent and user-friendly design, incorporating accessibility features to ensure WCAG compliance.
Jan 2023 - Oct 2024

Senior Business Analyst

Brighton, England, United Kingdom

  • Tasked with leading a data migration project, I collaborated with a small team to develop comprehensive mapping documents that detailed the fields of the source system, which served as a key reference throughout the.
  • Identified, analysed, and documented critical data from the source database, ensuring accuracy and completeness for migration.
  • Developed the data dictionary and schema design to support seamless technical integrations.Assisted in testing execution and validated business rules and logic, ensuring data integrity and alignment with project.
Apr 2022 - Nov 2022

Senior Business Analyst · Mobile App Development

Worthing

  • The HMRC Mobile App was originally developed in 2016 to provide users with fast and easy access to their personal tax information. The key business objective is to reduce contact to HMRC help services via non-digital.
  • Delivering mobile payments through Open Banking for Self Assessment taxpayers.
  • Delivering a component library to enable faster development and more consistent app experience for users; following the native app standard guidelines for iOS and Android platforms.
  • Ensuring the new components are accessibility tested for users who require assistive technology such as screen readers or enlarged text.
  • An enhanced experience for users who view the PAYE and Tax Credits information via the app, with SSO links to the website where further information is required.
  • Updates to the Tax Calculator to give the user more options and a clearer delivery of results.
Nov 2018 - Apr 2022

Senior Business Analyst

Reigate, Surrey, United Kingdom

  • Formed in 2016 by the merger of Just Retirement and Partnership Assurance, Just Group is a specialist UK financial services group focusing on retirement income products and services to individual and corporate.
  • Facilitation of User Story Mapping sessions with various business stakeholders in order to flesh out the product backlog and provide an overview of the product for the development team to reference
  • Working closely with the business stakeholders and Product Owner to create and manage a backlog of user stories to aid the delivery of the projects.
  • Facilitate refinement sessions to enable the development team to size product backlog items.
  • Acting as interim ScrumMaster support to the team during a period in which they were without one, which included running daily stand-ups, ensuring the VSTS backlog was up to date and generating reports; burn down.
  • Production of initial wireframes using SketchApp to support the requirements elicitation process.
Dec 2016 - Nov 2018

Senior Business Analyst

Chichester, West Sussex, United Kingdom

  • Mercer, the world's largest human resources consulting firm, offers consulting and research services in the areas of health, retirement, investments and talent. Mercer is a subsidiary of global professional services.
  • Contract Business Analyst within a team focusing on the delivery of client lead initiatives, for both new lines of business and enhancements to existing products, services and processes.
  • Work closely with the business stakeholders and development teams in order to drive the requirements elicitation, management and documentation process.
  • Responsible for the creation of User Stories using a behaviour-driven development (BDD) framework with acceptance Criteria structured in the Gherkin formatting style (Given, When, Then).
  • Conducting investigative work to define and document new business processes.
  • Developing and maintaining lines of communication with stakeholders, acting as a single point of contact.
Jun 2016 - Dec 2016

Senior Business Analyst

Brighton, United Kingdom

  • OneFamily provides various financial services, including over-50s life insurance, tax-efficient savings plans, lifetime mortgages and insurance bonds. Serving around one in 12 families in the United Kingdom, OneFamily.
  • Create an effective story map during the foundations stage, facilitating workshops with the business users, development, and test teams.
  • Requirements elicitation and user story creation using a behaviour-driven development (BDD)framework. Acceptance Criteria structured in Gherkin style formatting (Given, When, Then).
  • Effective artefact documentation to support the user stories, e.g., use cases, ‘as is’ and ‘to be’processing etc.
  • Assisting the Product Owner with backlog prioritisation and attending daily stand-ups, refinementsessions, spring planning, and retrospectives.
  • Collaborated closely with the UX team to define user types and their user journeys through the creation of wireframes.
Apr 2014 - Jun 2016

Business Analyst

Kingswood, Surrey

  • Legal & General is a leading FTSE100 financial services company. Its products include life insurance, general insurance, pensions and investments.As a Business Analyst working within an Agile methodology, I was.
  • Requirements elicitation, analysis and documentation through effective user story creation.
  • Test defect triage, liaising with business experts for resolution.
  • Supporting the Business Acceptance Test team with test script reviews.
  • Executing test scripts, raising defects via Quality Centre, ALM.
  • Subject matter expert for point of sale
Jul 2013 - Mar 2014

Business Analyst

Redhill, United Kingdom

  • Willis Towers Watson is a global multinational risk management, insurance brokerage and advisory company operating in more than 120 countries.Working within a Waterfall methodology, my projects included delivery of the.
  • Business process improvement through effective system implementation and process reengineering.
  • Requirements elicitation and documentation in a structured and appropriate format. Gaining signofffrom appropriate project stakeholders.
  • Translating requirements into project briefs and creating proposals with cost benefit analysis.
  • Identifying and articulating automation and process improvement opportunities.
  • Liaise with System Analysts and Architects to assist with defining solutions to businessrequirements.
Jan 2010 - Jun 2013

Business Analyst

Kingswood, Surrey

  • Legal & General is a leading FTSE100 financial services company. Its products include life insurance, general insurance, pensions and investments.Working within a Waterfall methodology, my projects included a new.
  • Elicitation, analysis and documentation of business requirements in accordance with projectmethodology, providing a formal reference point for the programme development
  • Assist in gaining agreement to proceed with business requirements from the appropriateoperational managers, in accordance with an agreed operational strategy
  • Identify business opportunities, and where appropriate, re-engineer and develop, workablesolutions for changes to the operational and organisational models
  • Contribute to the delivery of project work streams, identifying key risks and issues that will impactproject deliverables, and escalate as appropriate
  • Assist in the implementation of deliverables, whilst identifying potential impacts and obstacles toanticipated business benefits and their realisation
Jan 2006 - Jan 2010

Senior Service Consultant

Hove, United Kingdom

Legal & General is a leading FTSE100 financial services company. Its products include life insurance, general insurance, pensions and investments.As a Senior Service Consultant I would provide training and support to my peers, deal with complaints and manage a large number of accounts as a dedicated point of contact.

Mar 2000 - Dec 2005
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Colleagues at Legal & General

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2 education records

Adam Ash education

Information Technology & Business Studies

Lewes Tertiary College

Education record

Priory School, Lewes
FAQ

Frequently asked questions about Adam Ash

Quick answers generated from the profile data available on this page.

What company does Adam Ash work for?

Adam Ash works for Legal & General.

What is Adam Ash's role at Legal & General?

Adam Ash is listed as Senior Digital Business Analyst · Mobile Apps & Digital Transformation · Agile-Focused Contractor with Extensive Scrum and Kanban Experience. at Legal & General.

What is Adam Ash's email address?

AeroLeads has found 1 work email signal at @mercer.com for Adam Ash at Legal & General.

What is Adam Ash's phone number?

AeroLeads has found 2 phone signal(s) with area code 173 for Adam Ash at Legal & General.

Where is Adam Ash based?

Adam Ash is based in Worthing, England, United Kingdom while working with Legal & General.

What companies has Adam Ash worked for?

Adam Ash has worked for Legal & General, Capgemini, Onefamily, Just Group Plc, and Mercer.

Who are Adam Ash's colleagues at Legal & General?

Adam Ash's colleagues at Legal & General include Ben Moulson, Krishanpal Singh Rathore, Jack Gardner, Emily Tims, and Billie Dyer.

How can I contact Adam Ash?

You can use AeroLeads to view verified contact signals for Adam Ash at Legal & General, including work email, phone, and LinkedIn data when available.

What schools did Adam Ash attend?

Adam Ash holds Information Technology & Business Studies from Lewes Tertiary College.

What skills is Adam Ash known for?

Adam Ash is listed with skills including Business Analysis, Requirements Gathering, Business Requirements, Business Process Improvement, User Acceptance Testing, Scrum, Requirements Analysis, and Agile Methodologies.

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