Tasked with overseeing systems integrations, managing product data, and implementing iPaaS solutions, I actively promote the enhancement of operational efficiency through the use of AI and Microsoft Power Platform tools, serving as a staunch advocate for leveraging these technologies to drive improvements.

Ecommerce manager tasked with developing marketplace and online offer. Working across Amazon and eBay marketplaces and towards implementation of a new online strategy.

Responsible for ecommerce strategy development and implementation for a successful soft furnishings manufacturer across 3 websites and a diverse marketplace portfolio including Amazon, eBay and Wayfair.

4HealthCare is a private healthcare consultancy that provides patient-focused digital marketing solutions. Working with private hospitals and consultants we develop digital transformation programmes that attract and convert self-pay patients.

QtyOne software, apps and websites turbocharge one-of-a-kind resale businesses, such as Dress Agency shops, vintage & retro retailers, ex-stock resellers and customised product sellers.

Twicely emerged as a pioneering startup in the luxury fashion resale sector, harnessing the power of early machine learning algorithms to automate the identification, description, and listing of pre-owned women’s fashion items for resale on its platform. The core technology behind Twicely's success was a bespoke application that I developed in-house called 'Tartan' which enabled the high-throughput processing of thousands of fashion items per hour, leveraging technology to enhance accuracy and efficiency. The unique application of technology in the fashion resale industry not only set Twicely apart but also captured significant media attention and attracted interest for initial funding from high-profile investors, including Richard Branson, highlighting the commercial viability and innovative approach of Twicely's business model.

Developed and implemented a successful ecommerce strategy for Ladderstore.com and Scalesexpress.com. Managed the transition from monthly sales of under £5k to multi-million pound turnover. Set up and developed multiple Amazon Marketplace stores (with FBA) and eBay shops growing these into a million-pound sales channel for the business. Managed an in house team through several successful ecommerce platform implementations and systems integration projects.

Pivotal in founding a client-focused digital transformation agency excelling in serving retail, legal, and financial sectors. Essential in overseeing complex technical projects, notably creating a pioneering medical education platform for ALSG charity in Manchester. This platform revolutionized training for remote doctors and medical staff, providing them with crucial emergency life-saving skills. Demonstrated expertise in delivering powerful solutions under tough conditions.