Senior Director, Business Intelligence
St Petersburg, Florida, Us
I work for the "#1 retailer-monetization ad agency in the world", helping create, manage, and operate online media programs for leading ecommerce websites. Triad delivers innovative, custom digital ad and media campaign opportunities that empower 1000+ national brands to reach, target, and engage shoppers while they’re researching brands and making final purchase decisions. As Sr. Director of BI Engineering I am tasked with product management and solution architecture for a digital advertising firm based in St. Petersburg, Fl. Responsible for establishing platform technology, product roadmap and engineering process in support of software solutions for several of the world’s largest retailers. Manage onshore/offshore resources in disciplines such as HTML5 web development, responsive web design, mobile development, dashboard visualizations, database development and systems integration. Work closely with a diverse cross section of business entities including creative, ad operations, web analysts and media planners to define key metrics that measure the performance of the organization. Design and deliver intuitive solutions which turn metrics into actionable data for business stakeholders. Organize and lead weekly cross functional meetings centered on process improvement, product updates and product innovation. Instrumental in selection and implementation of several technologies including Tableau, Hadoop, Team Foundation Server and Atlassian Jira. Since joining Triad Retail Media in mid-2013 - developed solutions to help contribute to 40% year over year corporate revenue growth, developed data acquisition methodology and helped scale data footprint from 4TB to 106TB, developed automation processes eradicating 50,000 YOY hours of manual process, imagined and developed client reporting interface for some of the worlds largest retailers and developed business intelligence consulting practice for major clients.