Adam Bartholomew Email & Phone Number

Raleigh, North Carolina, United States

I manage the execution of all our Facebook, Instagram & TikTok Social Media Advertising. - Work in partnership with Pre-Sales team and AM's to ensure asset collection before launch of campaigns. - Collaborate with 3rd party partners such as Respondology, Lumanu, and IAS. - Analyze the performance and optimization efforts for all active campaigns - ensuring we are on track to hit KPI benchmarks. - Compile performance wrap reports to be delivered to clients upon completion of campaigns. - Analyze market/industry trends to understand current marketplace landscape. - Thorough experience and understanding of Facebook Ads Manager platform.In addition to my current responsibilities, I am also still managing the day to day operations of my previous role as the Sr. Programmatic Ops Manager.

Morrisville, Nc

Manage all day-to-day operations for our Programmatic and Social Media products.Support a National Sales team dedicated to selling Programmatic and Social services.Manage relationships with our DMP partners LiveRamp, Oracle, and Adobe.Help troubleshoot distribution issues with all DSP partners.Consult with clients on recommendations to build custom audiences based on our data capabilities.Maintain daily tracking of all Custom segment requests from internal and external customers.Manage internal tracking of our Audience Generator platform performance.Provide operational support for our Conversation Ads product (Chat Bot).Work with our Creative and Bot Development team for all campaign initiatives.

• Work with product teams to design/implement strategies and procedures for new product launches• Provide insight to internal teams on proper execution methods for upcoming projects• Research and interview potential external vendor partners • Assist Programmatic sales team on all custom audience requests.• Work closely with partners such as LiveRamp, Oracle, and Adobe to traffic our data through various DSPs• Execute on-site deployments of new hardware product at leading retail locations throughout the country• Lead teams of people for proper execution while on site from arrival to installation to post install debrief.• Work very closely with Product, Analytics, and Marketing Science teams to execute custom requests from clients for various measurement studies• Manage all social media audience requests and load to Facebook accounts for numerous clients such as Verizon, AT&T, and CVS

Raleigh, Nc

The MaxPoint Express platform utilizes the same core technology as the Corporate side of the business, but specializes in boutique agency, Reseller, and SMB solutions.I worked directly with clients on educating them on the MaxPoint technology and how to best use our platform. I provided full customer support and consultation on all matters technology based, and deliver insights reports at the end of a customers campaign. In addition to managing these customer relationships and campaign analytics, I've also designed, wrote, and created the content for our email marketing campaigns that get distributed to every MaxPoint Express customer.

Raleigh-Durham, North Carolina Area

MaxPoint is a hyper-local digital advertising technology company serving some of the largest advertisers in the country. We provide a very targeted and specialized approach to all digital campaigns including display, video, and mobile. Primary focus is to manage accounts within the Large Agency team, working with some of the world's largest media agencies and brands. Provide detailed technical support as well as provide targeting recommendations while supporting Sales team creating Proposals, Heat Maps, and all tools necessary to secure business.Work very closely with Analytics team to ensure campaigns were performing at optimal levels while hitting all KPI benchmarks.Clients included: Starbucks, Panera, Home Depot, AT&T, Verizon, Outback, Virginia State Lottery.

New York, Ny

I helped manage the DRTV campaigns for clients such as Verizon, Farmers Insurance, and 21st Century. I also helped manage the Shared Mail portion for Verizon.We work closely with both client and vendors to analyze and optimize campaigns, and delivering the best possible ROI.Responsible for providing daily and weekly deliverables for all tactics used in a given campaign.Keeping up to date Budget Pivots to track YTD spend.Provide weekly DRTV Spend Reports as well as Clearance Reports.Present bi-weekly results to the client and agency partners, reviewing all DRTV and Shared Mail tactics, reviewing creative testing scenarios, CPQC, CPC, CPS, YTD trends, etc.

New York, Ny

Spero Media is a full service agency specializing in Sports/Entertainment clients.I managed media operations (planning, buying, negotiating, ensuring proper execution) for clients such as the US Open, NY Jets, Orange Bowl, BCS Championship, Fitzgerald & Fitzgerald, and George Washington University.

Direct Agents is a full service digital advertising agency focusing primarily on Direct Response. Focusing on a number of different verticals and markets, Direct Agents meets and exceeds all client expectations delivering them over a million new leads every year.My responsibilities include but are not limited to: - Building and enhancing publisher relationships. - Negotiating CPM and CPA rates for all campaigns - Researching and finding appropriate publishers and networks to run our campaigns - Analyzing monthly stats, evaluating quality of incoming traffic and leads. - Sending reports to publishers on their monthly activity. - Optimizing campaign success

GDS International is a global events and publishing company. Responsible for coordinating C-level B2B summits, GDS International has brought together thought leaders in a number of different verticals including CIO, Government, iStrategy, HR, Oil & Gas, Utilities, and Mining.My responsibilities included but were not limited to: - Researched hundreds of Fortune 1000 businesses in various verticals. - Called each company to pitch VP level or higher executives. - Researched each company to find the proper solution providers based on delegate expectations and goals. - On site I performed as a liaison between our delegates and the clients I worked directly with. - Ensured all meetings were on time and with the proper companies. - Coordinated and monitored round table discussions, and strategy workshops. - Secured on-site rebooks for following events. - Experience working with North and South American countries

MindShare is one of the largest global media agencies, with Fortune 100 brands in various business verticals. MindShare focuses on all facets of a media campaign including print, out of home, DR, online, radio, and TV.My responsibilities included but were not limited to: - Handled day to day communication with reps from National publications - Put together closing date calendars and added value presentations - Compiled RFPs for multiple campaigns - Met with new business prospects as well as enhanced current relationships - Worked extensively on the BMS and Russian Standard/Imperia vodka accounts - Experienced working in both local and National markets