Adam Basham Email & Phone Number

Milwaukee Tool, founded in 1924, is a global leader in delivering innovative solutions to the professional trades that offer increased productivity and unmatched efficiency. Whether it is through our world-leading M12™, M18™, and MX FUEL™ cordless systems; the groundbreaking performance of our M12 FUEL™ and M18 FUEL™ range; job site lighting, time-saving accessories, or innovative hand tools and storage equipment, Milwaukee Tool is dedicated to providing a steady stream of advanced, trade-specific products.

At Co-op Inc, the framework of each event is designed to reflect the client’s unique planning needs. Depending upon the scope of your request, we may work to identify key details, make appropriate vendor referrals, manage and negotiate contracts, outline timelines and provide on-site event management; or simply advise you through the planning process. Based in Auckland New Zealand, Co-op Inc will travel to manage corporate programs, bars, special events, festivals and more.Key Services Liaise with clients providing full service event delivery; concept, design, operations to ensure high quality events and client satisfactionManage on-site operations of corporate promotional launches and experiential eventsProvide business development to companies in the Events sectorDevelop and advise on existing corporate events strategies to identify new opportunities, brand alignment and organizational outcomesPrepare Event Safety Management Plans and Risk Assessment StrategiesAdvise on Site Design and layoutManage not for profit participation in mass participation events and high net worth fundraising events

Surfers Paradise Alliance – Surfers Paradise, Australia Events DirectorDevelop and deliver the annual events strategy, calendar and budget for Surfers ParadiseDevelop and manage key Tier One events for Surfers ParadiseEnsure all major and preferred supplier agreements are tendered annually and preparation of contracts Manage relationships with key stakeholders (Gold Coast Tourism, Tourism and Events Queensland, Tourism Australia, Gold Coast City Council, QLD Police) Manage the relationships with all key Tier Two Event partners e.g. (PGA, Rugby Sevens, GC 600, Magic Millions, Netball Australia, and Australian Rugby Union) Research international and national events, innovations and directions for input into the 3-year strategic plan Delegate the project management and delivery of all events on the events calendar (team of 3-10) Ensure event briefs are prepared prior to event project plan being developed and addressing all aspects of event outcomes being operations, marketing, sponsorship, PR and media and economic modelling including attendance number analysis, visitor/trader surveying. Provide operational support for Tier Two and Three partners to ensure successful event delivery Accredited Workplace Health & Safety Advisor Source funding from local council for operational expenses

Auckland

Designing and implementing the annual Events Program at UnitecManaging, coordinating and hiring of the Events team; assessing the team against key performance indicators and providing quarterly reports (team of 4-20)Developing the strategic initiatives for the Events Plan for the year, identifying objectives and areas for new opportunities and growthCollaborating with the Design team to conceptualize and modify themes for eventsDeveloping and managing key Unitec events; Sounds in the Sun Fesitval, New Zealand’s largest tertiary eventLiaising and negotiating contracts with international and local booking agents, managers and acts Coordinating with contractors and production companiesBuilding and maintaining relationships with stakeholders, suppliers and sponsors Working with agencies to host a variety of promotional activationsManaging the Events budgetLiaising with Auckland City Council and Police for liquor licensing, road closures and liquor bansDeveloping an annual International Experience NZ programmeBuilding and strengthening relationships with stakeholders, suppliers and sponsors Ensuring correct implementation of Health and Safety policies and proceduresDeveloping and managing New Zealand’s largest tertiary sporting event Negotiating contracts with external suppliers and sponsors.

New Zealand

Working with a range of clients providing a full-service from the concept, hire, design and project management to ensure a high quality events and client satisfactionPromoting and marketing events on behalf of the venue and sought sponsorship deals to support eventsManage agency accounts hosting corporate events and activations (TV3, Motorola, Vodafone, Red Bull, TVNZ, Hero Parade) ensuring full service event delivery and client satisfactionManaging agency accounts hosting corporate events and activationsCreating successful relationships with international promoters and artists as well as local agents resulting in repeat business for the venue. Design, lead and deliver successful annual event programme for the Venue (featuring international and local artists)Negotiating contractsBuilding and maintaining relationships with stakeholders, suppliers and sponsors Consulting with Designworks brand experience agency for brand development of the venue Managing the budget and financial obligations of the venue, forecasting revenue and expenditureCoordinating with contractors and production companies to ensure a high standard of events were achievedAdvertising and marketing of the venue and target events (TV, Radio, Web, Print)Focusing on maximizing conversion rates from enquiries to salesProvide leadership, support and motivation to team of 15 Manage financial requirements of VenueNegotiate supplier agreements (DB Breweries, Independent Liquor, Hancock’s)Design and drive pre and post event engagement strategies, leveraging traditional, digital and social media assetsManage ticketing requirements with third party suppliers (Ticketmaster, Ticketek and Dash Ticketing)

Project managing corporate events and implementing the annual event program Managing the financial obligations of the venue, operating costs, forecasting revenue and expenditure and using innovative solutions to drive performanceManaging, coordinating and hiring of staff; assessing the team against key performance indicators and providing quarterly reports (team of 15)Building and maintaining relationships with stakeholders, suppliers and sponsors.Focusing on maximizing conversion rates from enquiries to salesConsultation with design agency for re-branding of the venue