Adam Bastock Email & Phone Number

Glasgow, Gb

Glasgow, Gb

Resource hub to give practical advice to small businesses in their transition to net zero. Helping customers shop locally online.

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London, London, Gb

Managed paid acquisition channelsManaged influencer and affiliate networksImplemented new reporting and KPI toolsManaged SEOManaged product catalogue for adding and maintaining productsAdvised and implemented new features for Magento 2replatforming based on customer feedback and CRO

Manage and own all of Stakrak's website(s) content and responsible for any CMS updates as required. Also I oversee the digital paid strategies, looking for new growth areas and ensuring coherent journeys and strategies throughout. - Implementing SEO Optimisation- Content creation and maintenance - A/B Split testing for conversion rate optimisation - Webmaster tools, analytics monitoring.- Usage of the Adobe Suite for image editing - Organising both digital and print media campaigns- Ensuring accurate product information on all site content- Usage of 4 separate CMS systems- Assigning key Metrics for PPC campaigns - Developing in-house tools and processes to create smoother workflows- Analysis user behaviour and implementing improvements to key, high value pages- Competitor analysis and pricing strategy- Diversifying paid marketing channels through social and PLA ads.- Regular reporting of KPIs to rest of the team - Working with external agencies to implement improvements, organise print and digital campaigns.

Honeycomb Digital helps small businesses 'get digital', working with sole traders and local businesses to optimise their web presence and promote their services in a genuine and efficient way. Honeycomb Digital offers a friendly face, down-to-earth advice, and personalised support.http://www.honeycombdigital.co.ukHoneycomb Digital is the re-branded 'Honeycomb Imaging' - moving beyond photography services and offering comprehensive digital services to local personal and small businesses.Services include:- Web Design- eCommerce web design and set up, management- eCommerce business advice- Product Photography- SEO and PPC campaign management- Digital Consulting- Social Media management and planning- Content planningHaving grown Honeycomb Imaging to a sufficient level and acquiring more demanding clients, I decided it was time to formally offer a new set of packages which delivered value and impact to clients.

My role at Modern Toss involved managing all aspects of their online presence retail store - from maintaining and creating the eCommerce websites, ensuring accuracy of product content, shipping configuration, payment gateways, as well as the offline aspects such as stock control and inventory management, wholesale order fulfillment and mail management. Overseeing site redesign and implementation, the focus was to improve the customer journey, and overall user experience for both B2B and retail customers. Preparation included basic websites audits for our previous websites and highlighted trouble areas and continued to monitor them throughout the new site launch to ensure improvements were made.Webmaster Tools allowed us to see ranking for certain keywords, and where there was scope to improve. A content strategy was created to focus on more keyword friendly terms via extensive Keyword Research. This increase organic reach . Software used includes: Sagepay, Brightpearl,Google Analytics + Webmaster Tools, Shopify, Prestashop and Microsoft Office. Main site: http://www.moderntoss.comRetail site: http://shop.moderntoss.com• Rebuilt Wholesale eCommerce site in Prestashop. Included new features such as per-unit pricing, improved image viewing and search functions, with far more information available to B2B clients.• Implementing and maintaining full migration of CMS and all products, payment gateways and shipping info to Shopify and Prestashop, retaining and improving SEO rankings• Managing site redesign, working with the designer and own changes (CSS, liquid) to meet specification • Inventory management and overseeing centralisation of distribution• Setting KPIs and measuring new website performance against old via Google Analytics• Reporting to the whole team weekly on sales activity and KPIs, stock levels • Involved with a very successful Kickstarter launch and delivery• Ensuring accurate and engaging product listings and information are up to date

The Honeycomb Imaging came out of my desire to assist local businesses develop their online presence and sales through photography. Initially offering purely photographic services, I grew into offering an image editing service as well as a one-to-one Ecommerce and Photography crash training course. This has helped diversity price points and engage at all levels of the local market. Despite my time commitments elsewhere, The Honeycomb Imaging continues to be a success and grow. A key partnership with Makers Boutique has helped me engage locally with sellers directly, and built a great network of potential clients, as well as friends.For this venture I built my own website using WordPress (www.thehoneycombimaging.co.uk) and have also been managing social media profiles to grow my audience with success on Twitter, Facebook and Pinterest. I also self taught the use of Lightroom and Photoshop. Being a separate business to my main incomes and as such I understand the importance of budgeting and accurate accounting. While my knowledge is only limited, I manage to account all business expenses myself from knowledge gained through my open university modules.

The Honeycomb is my Etsy store with over 700 sales making iconic geek themed laser cut accessories. This has involved product sourcing and manufacture, ensuring orders are shipped in a timely manner and above all ensuring all of my customers are happy with their purchases through effective communication. Through necessity I have learned and gained experience of basic accounting and ensuring that I am able to track spending and taxes throughout the financial year. I also have great community relations within Brighton and Hove with over 200 local craft sellers organising regular events via past experience at Brighton Etsy Team, as well as my Photography work.

London, Gb

Duties included continuous attention to customers needs, providing point of contact response to their queries and complaints, ensuring appropriate administration is in carried out and reporting any technical issues to superiors. Also involves taking control of department during busy periods to organise individuals and ensure a smooth workflow throughout the day.

Cambridge Institute For Sustainable Leadership

Bachelor Of Science (Bsc), International/Global Studies

Education record