Curology is a telemedicine skincare brand providing personalized care by licensed dermatologists.• Lead product strategy for design initiatives within Growth and Retention teams.• Analyze quantitative and qualitative user research to uncover actionable insights for product optimization.• Provide mentorship to the Growth UX team, improving design systems, processes, and tools to maximize efficiency and impact.

• Collaborate with cross-functional teams to formulate testable hypotheses, driving customer acquisition.• Partnered with stakeholders to prioritize and deliver high-impact growth experiments, resulting in an increase of over $5M in incremental revenue.

• Delivering value-added features to support patients, including in-app provider check-ins, personalized routines, and provider messaging.

hundred is a modern wellness company helping customers navigate the complexity of taking the right vitamins.• Led Retention and Acquisition design efforts, resulting in a 33% increase in active subscribers.• Applied UX research methodologies to inform the strategic direction and design of our native iOS and Android apps, delivering a best-in-class customer experience.

quip designs products and services that help keep your mouth healthy. At quip I focused on customer acquisition for our brush head, toothpaste and refillable floss subscription plans.• Developed design systems and processes to ensure consistent user experiences across digital platforms (eCommerce, iOS, and Android apps).• Led a team of 3 Product Designers, supporting digital product initiatives in Growth, Retention, and Care.• Established processes and tools for validating improvements to quip's e-commerce site, resulting in a 21% increase in customer Lifetime Value.

I launched a product design consultancy leading design sprints for companies like quip, Alfred, CBRE, Fluent City, & Hive.・Facilitated weekly design sprints to help organizations answer critical business questions・Lead ideation sessions with key stakeholders to design end solutions・Validated ideas through design, rapid prototyping, and testing ideas with customers

・Lead design of Adaptly self-serve ad product, which allows media managers to create, manage and optimize Ad campaigns across Facebook, Instagram, Twitter, Pinterest and Snapchat・Conducted user interviews and individual user testing sessions・Worked with end users, developers and product managers to design solutions from initial discovery to implementation・Worked with the Engineering team to create and develop a UI pattern library

Client: JP Morgan ChaseChase Ultimate Rewards allows customers to book flights, hotels, cars, and activities using Chase Rewards points. Some of my responsibilities;・Designed mobile, tablet and desktop variations for the responsive site. ・I created and maintained wire frames, wrote technical specifications and lead prototype development alongside a team of visual designers, product managers and developers.