Experienced Creative Director leading teams to deliver multi-channel solutions that produce award-winning work. A design generalist with an accomplished background in digital design, advertising, and branding. With a keen eye for user-centered design, data visualization, accessibility, the big idea, and the smallest of details, I'm adept at building strong relationships with my clients and creative peers.Career Highlights• Design, build, deploy corporate website for iconic toy company, Mattel, on time in under 4 months.• Recruit and develop team 5+ Art Directors, manage yearly performance and compensation• Successful ISP Migration from Marketo to Salesforce leading to Open Enrollment• Improve email marketing engagement by 400%• Improve Brand preference by 17%• Develop and launch Sponsorship-on-demand tool allowing self-service, print-on-demand tool for sponsorship ads• Lead Partnership creative for Blue Shield of California with SF Giants, LA Dodgers, LA Kings, Yerba Buena Center for the Arts• Rollout Blue Shield of California rebrand for 7,000 employees• Rollout the Affordable Care Act to 4M CaliforniansAreas of Expertise:Creative DirectionArt DirectionCreative LeaderCreative MentorEmail DesignAccessibility DesignDesign managementCampaign Concept DevelopmentIdeationAdvertisingOOHDirect ResponseDisplay AdvertisingStoryboardingWireframingPrototypingA/B TestingUser ResearchPersonasJourney MapsRapid PrototypingUser testingUX/UI designVisual designResponsive Web DesignHTML & CSSDigital marketingPhoto productionPrint productionPresentationIllustrationBrandingLogo DesignColor TheoryUser-centered designPaid Social MediaEnvironmental DesignAdobe IndesignAdobe IllustratorAdobe PhotoshopFigmaMS WordMS PowerpointSaleforce Marketing CloudPersonalizationMarketoOn the side:- Husband and Dad to two- Outdoor enthusiast and environmental advocate (surfing, camping, fly-fishing, bike riding)- Grill master, bread baker and cookie maker- Photography buff (lifestyle, birding, surf photography)- Too many other hobbies to fit in my garage- Life is short, do it all- Volunteer Coach for Carlsbad SC U8 Boys Soccer team
Listed skills include Graphic Design, Indesign, Advertising, Adobe Creative Suite, and 27 others.