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A results driven product leader with deep experience in data, personalization, digital analytics, campaign management, and marketing & mobile technology. Over 15 years proven success implementing webiste, marketing, personalization, and data management solutions from the client side, vendor side, product/project side, and analyst side, continuously driving business value.
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Product ManagerEasalytics Oct 2023 - PresentPlantsville, Connecticut, Us -
Product Manager Enterprise Data PlatformCvs Health Mar 2021 - Oct 2023Woonsocket, Ri, UsCreated tools and infrastructure roadmaps for the data platform migration to Google Cloud; mentored 3 product owners and 4 Scrum teams and worked across the org to support 40+ analytics, ETL, and Data Science teams moving to the cloud.- Implemented a cloud billing & chargeback model focused on sharing the costs of centralized data and tools with 40+ internal business stakeholders, enabling the funding of platform development and growth.- Implemented infrastructure automation, orchestration, and a ticketing UI that cut onboarding time to cloud by 80%- Implemented Infoworks and Ab Initio ETL tools, Owl data quality, and Alation data catalog tools on Google Cloud- Implemented security, resiliency, monitoring, alerting and cost optimization features across multiple Google Cloud services and 3rd party software hosted in the cloud, leading to improved platform security and reliability enabling teams to deliver higher quality data products and more value. -
Product Manager - Enterprise Data ManagementQvc Jun 2018 - Feb 2021West Chester, Pennsylvania, Us- Joined Enterprise Data Management team as first Product Manager, to build the practice in the area, where I have developed user-centric roadmaps, implemented and lead intake and prioritization processes, stakeholder communication channels, improved work tracking through Jira & Jira Portfolio, and was able to expand my team to deliver value to the Analyst community, and other Tech teams requiring data - Led an Agile team to implement the US CCPA compliance from a backend data perspective – delivering tools to support customers requesting a copy of their data, and capabilities for customers to request their data deleted – all delivered on-time for the company to be in compliance- Led the implementation of “centralized view of the customer” and “centralized view of the product” data sets, reporting tools and data integration for US Marketing, Planning/Merchandising and Analytics teams - Beginning the journey to re-platform all QRG business units to Microsoft Azure Cloud, leveraging DataBricks and Synapse SQL data warehouse -
Product Manager - Personalization & MarketingQvc Nov 2015 - Jun 2018West Chester, Pennsylvania, Us- Developed a vision and long-term roadmap for QVC US, UK and Germany personalization and marketing technology; managed product owners and led cross-functional Agile scrum teams responsible for requirements, user stories, user experience design, implementation and change management; continuously communicated with stakeholders and executive sponsors- Envisioned and implemented a homegrown system to identify visitors and customers and build real-time user profiles to feed personalization systems; implemented and connected outbound marketing Campaign Management system, including marketing databases for US and UK markets; and implemented and connected mobile app push notification system- Defined vision, experience and oversaw implementation of Facebook Messenger chat bot to expand reach and drive engagement and sales; worked cross-functionally to create the optimal experience and integrate the new technology to departments’ standard operating practices, including Social, Marketing, Creative and Customer Service teams.- Designed and implemented QVC International’s GDPR compliance website & app features and experience, including creating a customer “privacy portal”, drafting large parts of the privacy statement and integrating the front-end with the backend requirements of the law – all delivered on-time to keep QVC in compliance -
Product Manager - Purchase FunnelQvc Sep 2012 - Oct 2015West Chester, Pennsylvania, Us- One of the first three product managers at QVC, leading the revolution of Agile software development and Product Management at the company – which is now pervasive across all Technology areas- Developed vision and roadmap for the purchase path of QVC’s mobile, tablet and desktop responsive websites, and iPhone, iPad and Android apps. Responsible for prioritization and delivery of strategic initiatives, optimizations and AB tests and to provide regular communication to stakeholders and executive sponsors. - Implemented and AB tested checkout optimizations that lead to a $6M (0.2%) incremental revenue gain; and a product detail page design refresh, including HD image/zoom, video optimizations, and urgency drivers which lead to increased conversion and improved user experience - Lead an effort to improve documentation of site optimization projects through Microsoft SharePoint, including progress tracking and transparency for management and senior leadership -
Team Lead, Web AnalyticsQvc Jul 2011 - Aug 2012West Chester, Pennsylvania, Us -
Senior Web AnalystQvc Apr 2010 - Jul 2011West Chester, Pennsylvania, Us -
Senior Marketing AnalystBroder Bros., Co. Apr 2008 - Apr 2010Us -
Marketing CoordinatorBroder Bros., Co. Apr 2006 - Apr 2008Us -
Catalog CoordinatorBroder Bros., Co. Jul 2005 - Apr 2006Us -
Operations SpecialistLeader Industries, Inc. 1998 - 2004Manchester, Connecticut, Us
Adam Bidwell Skills
Adam Bidwell Education Details
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Temple UniversityMarketing
Frequently Asked Questions about Adam Bidwell
What company does Adam Bidwell work for?
Adam Bidwell works for Easalytics
What is Adam Bidwell's role at the current company?
Adam Bidwell's current role is Product Manager with a Data Focus.
What is Adam Bidwell's email address?
Adam Bidwell's email address is bi****@****ail.com
What is Adam Bidwell's direct phone number?
Adam Bidwell's direct phone number is +186063*****
What schools did Adam Bidwell attend?
Adam Bidwell attended Temple University.
What skills is Adam Bidwell known for?
Adam Bidwell has skills like E Commerce, Web Analytics, Marketing, Strategy, Sql, Email Marketing, Analytics, Business Intelligence, Data Warehousing, Marketing Strategy, Multi Channel Marketing, Data Analysis.
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