I‘ve spent 20+ years making videos for brands like Coca-Cola, Nike and Samsung.£millions of marketing spend; 1000s of minutes of output; 100s of hours of broadcast TV; 10s of millions of impressions.I've worked on some big hits 🤩But there's also been a lot of 'meh' 😕⤷ The problem is almost always a lack of basic strategic planning⤷ The result is literally hours of pointless video content that offer little value to the company paying for it or the audience watching itI’m on a mission to bring the lessons I’ve learned working for the biggest brands in the world to help smaller companies - whose margin for error is tighter and the need to drive efficiencies that much more acute - to deliver meaningful ROI with their videos.I help these companies by building the key, foundational knowledge required to develop thorough plans and write robust, strategic briefs.This puts them in a confident position to commission videos with a high chance of delivering results.SO IF YOU'RE A FOUNDER OR CONTENT MANAGER WHO IS:- Results driven- Keen to invest in your business- Entrepreneurial and prepared to try new things- Committed to marketing as one of the essential levers for growthAND WANTS TO:- Include video in your marketing mix- Understand how to get the most out of video- Use it where it's going to be most effective- Know how to measure success- Understand the production process so you know how to manage it- Get value for the money you spend- Create good briefs that enable the above outcomesI CAN HELP YOU DEVELOP VIDEOS THAT:- Build trust with your audience- Nurture deep relationships with your ICPs- Develop warm, qualified leads- Streamline your conversion process- Increase retention, drive loyalty- Grow your revenueI can coach you or your team, or provide consultancy services for your business.Check out my Services or Featured items for more details