Helping publishers and media brands succeed and grow with a data-driven approach to social publishing.

• Developed organic and paid social media strategies and managed day-to-day execution on platforms including Facebook, Twitter, Pinterest, Instagram, Google+ and Tumblr• Tracked KPIs, conducted data analysis, and reported actionable insights in weekly, monthly and quarterly social media and website traffic reports• Grew website audience and social media communities at scale through optimization tactics including A/B and multivariate testing, data-driven automated social publishing, and strategic publisher partnerships• Increased reach, engagement, and website traffic from social media by more than 10x year-over-year

Consulted on digital strategy, social media, content marketing, community management, and audience development for clients including: • Fast Company - developed and executed social media strategy for publisher programs • New York Daily News - optimized social strategy to double reach and engagement in two months• Tasting Table - pivoted social media strategy to increase website referral traffic by 300%

Developed content strategy and managed social media, analytics and reporting for clients including:• Fast Company - launched Co.Exist, Co.Create, and Leadership social media channels• Red Bull - developed emerging platform strategy for Building Belief in Product Promise campaign• General Electric - created social media strategy for data visualization Twitter campaign• Vitaminwater - authored tactics and best practices section for its Global Social Media Playbook• Los Angeles Fund for Public Education - lead content and social strategy for #ArtsMatter campaign

Planned and executed data-driven digital, social media, and content marketing strategies for online start-ups and small businesses

• Built audience totaling over 2.5 million people in four months post-beta-launch by utilizing strategic partnerships, sponsorships, key influential websites, blogs, fan sites, social networks, and niche communities resulting in increased brand visibility and press mentions reaching tens of millions from The Wall Street Journal, Billboard, and Tech Crunch among many others• Sourced and executed all strategic marketing and content partnership deals of branded radio stations and feature segments with AllHipHop.com, Lollapalooza/Austin City Limits Festival (C3 Presents), ARTISTdirect.com, FriendsOrEnemies.com (Crush Management), GossipCenter.com, Masterbeat.com, various music bloggers, and artist fan sites• Built the infrastructure and managed operations for website administration, community marketing, social media, promotions and contests, strategic marketing and content partnerships, corporate communications, blogs, PR, and events• Oversaw all B2B and B2C marketing initiatives, coordinating with international product development teams and multiple PR firms for maximum impact of message and increased brand visibility with every new company/product feature/mobile app/station announcement leading to successful beta-launch• Managed a 20-person team consisting of Associate Marketing Managers (3) to execute each station-specific marketing plan, Graphic Designer (1) to create website/social media/event-related marketing collateral, Editor-In-Chief (1) for station blogs, and Interns (15) to execute all day-to-day administrative and station-specific social networking-related tasks

• Implemented the first digital-tracking system for shipping, receiving, and delivery of all incoming and outgoing mail, packages, bulk electronics shipments and construction materials• Coordinated and executed all deliveries to over 2200 employees in over 500,000 square feet of office space across multiple buildings, significantly reducing delivery time, loss, and effectively cutting costs by eliminating need for additional manpower • Led various facilities projects including event setup, employee moves, transport, construction, and distribution of office materials, increasing overall team productivity

• Nightclub / Lounge / Radio DJ• Event Organizer / Promoter• Producer of commercially released original music• Owner of Trackstar Records LTD, an internationally-distributed record label