* Solve complex consumer-centric issues for brands, agencies, vendors, startups and non-profits using an array of 1st/3rd party data, visualizations and dashboards.* Apply macro trends across all critical industries (CPG, Tech, Fashion, Entertainment, Automotive, Politics & Gaming) to client-specific needs.* Use learnings to influence product development & measurement/reporting while solving friction points across full marketing funnel.* Create executive presentations that turn complex quantitative & qualitative data into visually-engaging stories about current & future customers.

The voice of Zenni's customer, validating (or refuting) brand campaigns based on consumer behaviors & impulses. Responsibilities include:* Category expert, mapping trends and creating quant/qual insight reports.* Develop & execute surveys across different projects/products, covering audiences large & small.* Create personas & segments for Marketing to target across seasonal campaigns.* Identify new audiences for Zenni to target and potential competitive threats for upcoming campaigns.

As the voice of the consumer, I am responsible for the development, execution and analysis of consumer research and insight projects.This role supports projects spanning impact investments and consumer engagement strategies to category development, marketing and R&D. All initiatives share a common goal of increasing our customer base and strengthening brand relevancy without alienating existing audiences.Specific duties include:* Developing an in-depth understanding of the TOMS customer across various data sources (including customer and web data, primary and secondary research) to drive marketing campaigns, loyalty development and overall engagement.* Tracking/presenting global consumer trends to senior business unit leaders, supporting the development of strategic plans while highlighting new opportunities for customer awareness, retention, and satisfaction.* Developing/overseeing the rollout and execution of consolidated consumer insights plan and programs across global channels.* Leading/participating in cross-functional teams to influence integration of new products or programs, based on global consumer insights and research.* Creating/executing projects that increase brand loyalty via unconventional awareness strategies.

Data-agnostic storytelling using real-time consumer intelligence. I map global signals to generate narratives from noise across Politics, CPG, Technology, Fashion & Music.I work closely with Fortune 500 companies, agencies and think tanks to:* Redefine audience intelligence issues while bridging groups in and out of marketing/consumer insights* Track and present global consumer trends across an organization in a language everyone understands* Discover new opportunities/threats impacting clients, in and out of their industry* Map real-time and historical patterns for different data sets that influence the consumer journeyI work across multiple sources to build comprehensive stories for my clients. Example sources include TV, Radio, Newswires, Forums, Stock, Sales data, etc. I take disparate feeds and find ways to actionably connect them.

Real-time behavioral analytics and trend mapping for clients such as Nike, Activision, Kia, Intel & Lenovo. I work with startups and established platforms alike, vetting next-gen technologies to use for national campaigns. Deep passion for real-time and predictive strategy. Always looking for the next "big thing" to change the way our clients engage with fans & connect with global communities.

I work in Original Programming & Digital Strategy for Showtime Networks, as part of the core team that develops scripted and non scripted series for broadcast. Current shows I am involved with are Dexter, Weeds, The Big C, Nurse Jackie and Secret Diary of a Call Girl. In addition, I develop social media projects for many of our on-air series, working with start-ups and established companies alike in the Web 2.0 space.