Adam Boita Email and Phone Number

Our mission is to inspire and empower businesses to accelerate global climate action.We're the UK's leading all in one climate platform. A certified B Corporation, Ecologi funds the world's best climate solutions through carbon avoidance and removals and tree planting around the world. We have 40k+ customers and 20k businesses who have funded the planting of over 78 million trees, and avoided over 3 million tonnes of CO2 through the power of collective action.

Our vision is to create a country of connected, confident and caring citizens where everyone feels at home.Leading a team of 30+ individuals across Brand Marketing, Divisional Marketing, Social, Digital, CRM, Marketing Technology, Internal Communications and Experiential driving recruitment for the NCS Experience every Summer. We're here to give a voice to a generation ready to speak their minds building a country of confident, connected and caring citizens where everyone feels at home.BRAND PERFORMANCE2021/22 No We Can / MixTape CampaignExpressions of Interest 69k vs 14k target +55k over deliveryBrand Love 73% vs 62% target +11% over deliveryYouth Voice 75% vs 70% target +5% over delivery 2020/21 COVID ResponsePivoting our comms and programme to a purely digital led content300k COVID hub visits2m+ unique engagements across ‘lockdown content’Over 800 PR articles462k unique visitors to wearencs.comBrand Love 58% to 59% higher than pre pandemic levels2019/20 NCS Rebrand 'No We Can'Drove significant shifts in Brand Love +9%Prompted Awareness +3%Interest in Future Participation +14%Delivered +6% web visits yoy+11% Expressions of Interest yoy+13% Sign Ups yoy36k media driven Sign Ups accounting half of all sign ups +6% yoy

RESPONSIBILITIESBrand Campaign & Portfolio Management: £20m+ NSV portfolio across Absolut, Malibu, Havana Club, Gin & Tequila. Full P&L with £10m+ A&P budget. Pricing & Promotion. Brand Equity KPI Tracking. Brand & Strategic 3yr PlanningGlobal Marketing: Development of Global assets, strategy & communications platformsDigital Marketing: Leadership of company digital strategy, Influencer Marketing, Programmatic Advertising, DMP, e-Commerce, eCRM, Social Media Management In House & AgencyLeadership & Management: Line Management of 9 heads. Business Leadership. People Development, Team Leadership. Agency Management of Creative, Media, PR, Social, eCRM, Digital, SponsorshipInnovation & NPD: Creative Development, NPD, Innovation, MVP, Entrepreneurship, Quant & Qual concept testingBRAND PERFORMANCEAbsolut Vodka: Off Trade +15.6% Vol +16.4% Val | On trade +15.2% Vol +20.1% ValMalibu Rum: Off Trade +0.9% Vol +1.6% Val | On Trade +3.7% Vol +8.3% ValHavana Club: Off Trade +7.5% Vol +7.1% Val | On trade +40.7% Vol +44.1% ValCAMPAIGNSABSOLUT SILVERPOINTwww.absolutsilverpoint.com22k downloads, 13k players, 5,000 brand in hand moments, 60% positively impacted brand preference, 50% would recommend Absolut to a friend, Andy Warhol Edition sold out in 6 weeks, MALIBU BEST SUMMER EVERwww.maliburumdrinks.com/uk/70k competition entries. +42k new eCRM subscribers. 10% sales increase summer 2014 vs summer 2015. Increase in 'For someone like me', 'Light-hearted & carefree', 'My choice of brand in summer'. 40k samples at Ibiza Rocks.NATIONAL PINA COLADA DAYwww.pinacoladaday.co.uk/750 bars, 165k signs ups, 17.5k redemptions +800% year on year. 995 new Pina Colada listings as a result & now 8th best selling cocktail in the UK up from 15th.HAVANA CLUB CASA MOJITOwww.havana-mojito.co.ukCasa Havana Mojito across 5 locations, 25 dates, 7500 people sampled. eCRM +9k. 177 pieces of PR coverage. Prompted Awareness +2% and Consideration +3%

Key Responsibilities & Achievements★ Managing team of 6 inc. campaign & budget management & sign off & £10m brand budget across PS3, PSP, PS2 & PSN digital network. Driving digital via social media, mobile. Managing multiple agencies inc. Media, Creative, Digital, Product Placement, Experiential. Sony United co-marketing with Sony Pictures, Sony Electronics, Sony Ericsson & Sony BMG.★ Planned & Executed PS3 brand launch with 900% sales increase, 26% & 28% uplift in brand recognition and awareness respectively contributing to sales of 3 million PS3s in the UK.★ Responsible for the software marketing of over 60 product launches including 10 new IPs.