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Adam Braff advises investors and senior leadership teams looking to obtain maximum value from their investments in big data and analytics. He brings extensive operating experience from CxO, EVP, and Managing Director roles leading global analytics and data teams at some of the world’s most data-intensive companies: JPMorgan Chase, DirecTV, Zurich Insurance, and Point72. He has led teams as large as 170 experts for enterprises with up to 60 million customer relationships. In every role, Adam’s analytics and data science teams have generated recurring top- and bottom-line improvements that were multiples of the team’s operating budget. Earlier in his career, he was a partner at McKinsey & Company, where he launched the Customer Experience practice and led more than 30 client engagements in six countries and seven industries. Trained as a lawyer, with several years of frontline work experience as a corporate litigator, Adam understands data programs’ legal and regulatory risks and how to mitigate them. Adam completed the core math and science curriculum at M.I.T. before transferring to Brown University, where he graduated magna cum laude with a degree in linguistics. He received his J.D. from the University of Virginia School of Law, where he graduated Order of the Coif and served as executive editor of the law review. Adam has an extensive track record of public speaking and teaching, including graduate classes in analytics at Brown and NYU. He is a dual citizen of the United States and United Kingdom and lives in Providence with his family.
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FounderBraff & Company 2019 - PresentProvidence, Ri, UsIndependent advisor to investors and corporate senior leaders on how to obtain more business value from their investments in data and analytics. Visit https://braff.co for details. -
Instructor And AdvisorBrown University 2022 - PresentProvidence, Rhode Island, UsIn parallel with his consulting work, Adam teaches data analytics at the graduate level, gives lectures, and is a capstone project advisor in various departments at Brown, including guest lectures on business analytics in the Data Science Institute and creating and teaching an Executive MBA class on Data for Good. -
InstructorNew York University 2019 - PresentNew York, Ny, UsAdam teaches a graduate class in Business Analytics and Data Visualization, bringing case examples from his industry experience as well as real data from a range of alternative-data providers, and emphasizing the use of a structured problem-solving approach. -
Managing Director, Chief Data Acquisition OfficerPoint72 2016 - 2019Stamford, Connecticut, UsAdam was brought into Point72 to build the hedge fund industry’s preeminent data acquisition team. Both personally and through the team he assembled, Adam negotiated multi-year deals for a wide range of data types, from commercially available platforms to alternative data to truly proprietary new sources. He served all sectors of the fundamental long/short equity business: consumer, tech, telecom, industrial, energy, health care, and financial services, as well as macro teams. He drove data strategy for the global firm, including expansion into Europe and Asia, collaborations with Point72 Ventures, and complex multi-team data source assessments. -
Evp, Global Head Of Enterprise Data, Analytics, And ArchitectureZurich Insurance Company Ltd 2015 - 2016Zurich, Zurich, ChAdam led a 170-person team and served as the most senior data and analytics officer for Zurich Insurance, a top-10 global commercial and retail insurance company, with the team principally sitting in Slovakia, Spain, Switzerland, and the UK. He was hired by the Global Chief Operating and Technology Officer (direct report to CEO), and tasked with responsibility for data architecture, governance, innovation, visualization, strategy, and regulatory response. In this role, Adam managed a $70MM budget supporting more than 80 programs, including operational business intelligence supporting finance, HR, marketing, claims, underwriting, and other critical business functions. Over the course of a year, he:• Created a 5-year strategic roadmap for data and analytics across the company• Identified and executed on a $2 million/year cost savings initiative, while at the same time growing headcount in necessary functions, via a near-shoring strategy• Launched a continent-wide big data delivery center in Barcelona, with projected bottom-line impact of $120 million over 5 years. Adam selected the site, conducted the RFP process to identify a strategic partner, and staffed the facility with a mix of FTE hires and consultants per the strategic plan. -
Svp, Business AnalyticsDirectv 2013 - 2015El Segundo, Ca, UsFor the satellite service provider DirecTV, then the #2 pay-TV company in the world, Adam served as the most senior analytics executive, overseeing business analytics in support of the $24 billion U.S. revenue organization and its 20 million subscribers. Adam led a team of 70 data scientists, statisticians, and analytical managers to drive customer acquisition in direct and indirect channels, cross-sell, retention, digital, mobile, and advertising sales.Adam directed analysis of unstructured big-data sets, including website clickstream data and granular viewership data from set-top boxes, and text mining, and applied the results to the negotiation of programming deals, data monetization via sale of anonymized data to third parties, and root-cause analysis and forecasting of churn. As a result, Adam’s team achieved impact exceeding $350 million in aggregate value creation, including a 2% lift in customer acquisition, a 1% offset to rising churn, a double-digit percentage increase in addressable advertising sales, and substantial improvements in customer lifetime value. In 2015, AT&T acquired DirecTV at a 30% premium to its pre-deal share price. -
Managing Director, Svp, Head Of Customer Data And AnalyticsJpmorgan Chase 2009 - 2013New York, Ny, UsIn the wake of the 2008 financial crisis, with data on 60 million customers sitting in silos, JPMorgan Chase hired Adam to solve how to connect data from across all Chase consumer businesses to make tangible, near-term improvements in marketing, risk, anti-fraud, customer experience, and operations decisions using big-data tools and approaches.To run this program, the Customer Data Initiative, Adam inherited a team of six people and ultimately grew it to 48 analysts, statisticians, project managers, and data architects while overseeing 50 IT support staff implementing company projects. This team created and implemented data sets driving impact of more than $150 million/year in recurring pre-tax income, as well as improved customer satisfaction, stronger compliance, better strategic decisions, and greater analytic efficiency:• $80 million from credit risk actions, making better underwriting, line sizing, and collections decisions, such as through the use of new algorithms tied to Chase’s exclusive access to checking account data• $40 million in improved marketing, targeting, and customization, such as through the creation of more accurate income and asset estimation models that enabled the efficient reallocation of bankers’ time• $25 million in fraud-fighting initiatives, including the inaugural private-sector use of Palantir’s Gotham platform in combination with data sets curated and assembled by Adam’s team• $15 million in operational cost reduction, including a database and algorithm to optimize predictions of which contact information to use to reach customers for critical mortgage-related issues.While at JPMorgan Chase, Adam served as a member of the company's global Senior Leader Group; co-led the pilot of what ultimately became JPM Intelligent Solutions; and launched and ran the Consumer Analytics Leadership Council, convening ten executives in charge of all analytics teams across Chase consumer, representing another 300+ analysts. -
PartnerMckinsey & Company 1999 - 2009UsOver the course of a decade at McKinsey, Adam’s client work spanned industries, geographies, and functions—all connected by an analytical thread. Adam led teams in mining large datasets and running controlled market tests to improve customer acquisition, upsell, and retention. He co-founded and led the Customer Lifecycle Management practice in telecom, and designed and led numerous internal training programs on the applied use of big data. Adam co-founded and led McKinsey’s North American Customer Experience practice and became a globally recognized expert, publishing six articles and serving on the national board of directors of the Council of Better Business Bureaus. Industries included retail banking and consumer finance, high tech and telecom, hospitality, retail, and health insurance. He served five of the largest U.S. private equity firms on matters ranging from due diligence to portfolio company performance improvement.Examples of Adam’s consulting impact:• For telcos in four countries, Adam launched and optimized call center “save desks" to sustainably fight customer churn; in two cases, bottom-line impact was $200 million and $100 million/year• At an integrated Latin American telco, Adam led an analytics transformation that uncovered more than $80 million in annual EBITDA opportunities, and helped launch the first wave of implementation pilots to capture this value before transitioning capabilities to client personnel• Adam improved analytics within the B2B telesales division of a large U.S. telco, enabling the capture of more than $50 million in annual revenue, through the creation of enhanced management information systems and process redesign• For a pioneering fintech company, Adam led a team that created the prototype database and algorithm to determine true customer lifetime value, then used this platform to identify more than $40 million in run-rate profit opportunities across marketing, operations, product development, and risk management. -
AssociateHogan & Hartson 1995 - 1998UsLitigated complex civil and criminal cases at largest firm in Washington on behalf of clients in technology and healthcare sectors.
Adam Braff Skills
Adam Braff Education Details
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University Of Virginia School Of LawJd -
Brown UniversityLinguistics -
Massachusetts Institute Of TechnologyLinguistics
Frequently Asked Questions about Adam Braff
What company does Adam Braff work for?
Adam Braff works for Braff & Company
What is Adam Braff's role at the current company?
Adam Braff's current role is Data and analytics advisor.
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What schools did Adam Braff attend?
Adam Braff attended University Of Virginia School Of Law, Brown University, Massachusetts Institute Of Technology.
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Adam Braff has skills like Analytics, Strategy, Business Strategy, Management Consulting, Financial Services, Financial Modeling, Leadership, Strategic Partnerships, Management, Executive Management, Marketing, Mergers And Acquisitions.
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