Adam Branch Email and Phone Number

Develop overall strategy, positioning, tactics and success metrics for marketing campaigns in addition to designing, developing, and producing effective communications using web and digital channels. Create, implement, and oversee communications programs that effectively describe and promote DHL and its products and services. Work with web designers, copywriters, and programmers to oversee the development of web projects and DHL Express website.Manage relationships with clients, while developing timelines and ensuring the overall quality of the creative output using the below skills: ▪︎Project management and ability to work with a large, diverse team ▪︎Exceptional communication and time management skills▪︎Understanding of interactive technology, and the time it takes to create websites and other digital pieces▪︎Experience working with a CMS Recommends and executes promotional opportunities to drive digital awareness and market penetration▪︎Supports the implementation of marketing strategies and assists with research and analyses▪︎Liaise with business stakeholders, web designers, and programmers to implement best practices for Public Sector (B2G) microsite redesign▪︎Provide functional guidance, advice and/or training to less-experienced marketing communications staff

Manage site merchandising process and responsible for the development and execution of content and assets on the site and the merchandising of all products. Responsible for Customer's journey and experience on site, and post-purchase for all devices (mobile, desktop, etc.). Lead consumer-facing digital strategies, innovation, and deployment.- Monitor site traffic, conversion rates, bounce rates, site speed, etc. through google analytics and work with Digital Marketing team to recommend and execute strategies for growth- Maximize sales and profitability through the development of seasonal strategies, business analysis and reaction to sales trend- Work with omnichannel Buyer to execute promotions and pricing for the site- Create weekly/quarterly reports to analyze site selling and profitability as well as necessary prep for meetings and markets- Execute website projects/maintenance requests- page enhancements, product recommendations added throughout the site, editorial content features, navigational enhancements, site search optimization and more- Improve site performance through forecasting, competitive analysis and the introduction of new business opportunities while mitigating identified risk- Create quarterly marketing calendar and content plan for the site and email; work with internal teams on the concept, planning, and execution- Responsible for execution of the marketing deck- Partner with brand marketing on style out quarterly marketing shoots, videos, and provide performance recaps- Extensive experience with Salesforce Commerce Cloud platform (Demandware)- High-level of expertise with Oracle and Citrix programs ( PLM, Essentus Vision, Sku Generator)- Experience with web-analytic tools – Google Analytics- Develop and maintain relationships with licensed partners- Mentor and develop assistant site manager and ecommerce merchandising coordinator- Build strong partnerships with cross-functional team members and support all brand initiatives

Manage the overall administrative responsibilities of the business (i.e. price changes, promotions, order entry, transfer tracking, marketing/creative sign-off, best seller prep, product uploads, merchandising website, manages sample requests, etc.)- Oversee and ensure photography, shot list, and upload process is timely and accurate- Evaluate market trends and communicate findings- Compile all necessary reporting to assist buyer in daily/weekly/monthly/yearly decision making- Assist with photo shoot prep and photo shoots- Complete business recaps and assists in preparation for pre-market analysis- Identify and shop competition while focusing on the target customer- Liaisons with internal or 3rd party vendors for assigned product categories and assortments

Liaison between design, merchandising, and overseas partners. Responsible for creating all style packages and sales sample purchase orders. Manage the overall development process and communicate product statuses to merchandising, design, and sales.

Responsible for driving sales through up-selling and cross selling techniques as well as delivering exceptional customer service to corporate and government clients.

Facilitated the development of several hundred products from conceptualization to retail. Liaison for communicating product ideas between sales, marketing, and overseas partners. Worked cross-functionally with internal departments, while serving the needs of mass market retailers such as Wal-Mart, Target, and Amazon.