Helping the earth recover by outfitting everyone with apparel and gear for the biggest positive impact possible.

Inspiring more activity in people's lives-We produce events and experiences to keep people active and accountable.-We create and promote inspirational stories to keep people engaged and motivated.-We lead by example and joyfully enable others along the way.

Founder, owner and operator of the strategic business and marketing agency focused on helping clients win. Primary areas of expertise and consultation include strategic planning & analysis, authentic & consistent marketing, brand & product introduction.Client list includes: Recover Brands, Sierra Nevada Brewing Co., Salomon, Guayaki Yerba Mate, DeFeet International, EcoTent, Sustain Charlotte, Catawba Riverkeeper, Summit Coffee Co., Hudson Valley Challenge, runCLTrun, Forward Motion, Davidson Provision Company, NOCQUA Adventure Gear, Catawba Lands Conservancy/Carolina Thread Trail, HELT Design, etc.

• Set the strategic marketing direction for the organization and the Whitewater brand• Created, executed, balanced and tracked an annual marketing budget of $1m+• Responsible for managing and overseeing all day to day aspects of the Marketing Department including:- Developed and implemented various multi-faceted marketing campaigns for all primary product lines (passes), ancillary programming (festivals, races, concerts, films, yoga, etc) and various organizational business units (summer camp, instruction, team development, food and beverage, retail, etc)- Creation of authentic and inspiring content to promote further brand engagement and promotion of all products and programming - Advertising/media buys across all mediums and channels- PR efforts within the local and national marketplaces including all, paid, earned and organic mentions- Maintained and ensured a consistent and authentic voice, both internally and externally, for clear and concise communication across all mediums- Primary point of contact throughout organization relating to all marketing support and needs for each department, business unit and executive team- Project management throughout the department- Marketing Department consisted of 7 full time staff and varied part time staff

• Directly responsible for developing, organizing, managing, executing and analyzing all (internal and external) events held at the U.S. National Whitewater Center• Tasked with prospecting, managing, developing, facilitating, retaining and growing all aspects sponsorship sales opportunities • Scope of direct event oversight included:-9 multi-faceted festivals attracting over 200,000 guests annually including the largest outdoor sports festival in the country (Tuck Fest)-60+ weekly (Thursday, Friday, Saturday) live music events attracting over 200,000 guests annually- 75+ races and competitions (trail run, swim, mountain bike, paddle, climb, triathlon, endurance, etc) attracting over 25,000 guests annually- Spring/Fall film series screenings, weekly yoga practices, run clubs and open water swim meet ups collectively attracting over 100,000 annually

• Responsible for lead acquisition, development and retention of group sales for accounts including military, religious institutions and corporations within the Southeast territory• Posted highest sales numbers for all new Account Managers within the Sales Department

• Worked throughout graduate school• Player and premium season ticket holder escort, building security, crowd control on event level, back of house, and suites for all events at the Spectrum Center in Charlotte, NC

• Worked throughout graduate school• Responsible for assisting in all aspects of conceptualizing, planning, organizing, marketing, coordinating, executing, managing and evaluating 22 different ESPN owned and operated athletic events across various sports, both domestically and internationally

• Developed and implemented programs to ensure a successful health and wellness department including Group Exercise, Personal Training, YChange, Youth/Adult Sports and Kid’s Interactive Zone • Managed, supervised, trained, mentored and maintained sufficient, highly qualified staff of 50+ in numbers across scheduling, payroll, budget, recruitment, advancement, evaluation, and termination• Appointed as Community Chair for the We Build People Annual Giving Campaign• Oversaw areas outside of primary job scope including Aquatics and Membership Services in the absence of appropriate leadership personnel• Named interim Executive Director overseeing all daily operations of $1.7 million facility during supervisor’s maternity leave

• Consistently built and retained clientele base that included endurance, All-State high school and collegiate athletes as well as pre/post-surgical patients, pre/post-natal mothers and obese individuals• Successfully motivated, encouraged, challenged, and inspired clients to meet fitness, health and nutritional goals in addition to maintaining a client retention rate of 84.4% which ranked highest across the training staff

• Assisted in leading Penn State Nittany Lion Football team through daily complex strength training and conditioning workouts under the direct supervision of John Thomas, Head Football Strength and Conditioning Coach• Personally responsible for guiding 6 former NFL players through their specialized strength and conditioning programs on a one-on-one basis