Senior Product Marketing Manager
Redmond, Wa
Cloud-first, mobile-first company with a Platform-as-a-Service (PaaS), SaaS and IaaS subscription modelProduct management for on-premises software Microsoft Identity Manager and Azure Active Directory and related technologies (SaaS) turning engineering features and product development into sales assets, blogs, press releases, whitepapers, demos and additional content. Program management for global readiness training, curriculum and competency for Enterprise Mobility Suite (EMS) and FastTrack for EMS intended to increase deployment through better GTM strategies.• Program development: Created FastTrack for Enterprise Mobility + Security (EMS) by planning and coordinating with an extended team, developing messaging, reaching out to executives, remaking the EMS trial strategy, tripling partner participation and accelerating growth. Result: 24% YoY increase in Azure Active Directory and 12% YoY increase in Intune deployments.• Product launch: Evangelized Identity and Access Management identity governance and administration (IGA) and IDaaS solutions by building strong connections with analysts, press, partners and communities. Result: after launch, added 900 customers.• Architected training and competency: Wrote global EMS training curriculum and Enterprise Mobility Management (EMM) competency by working cross-technology to build five levels of content used across the Microsoft Partner Network, global sales and online learning worldwide. Result: 1,400+ deliveries, across platforms, worldwide at 98% satisfaction.• Translated engineering-speak to customers: Collaborated with engineering to develop first and best technical content across sales, partners and influencers. Result: 3x increase in webinars and first-time inclusion in the Gartner Magic Quadrant.• Honors: C+E Marketing eXcellence Award (March 2015), C+E Marketing eXcellence Award (October 2015).