Daylesford Organic offers organic food and drink, as well as home fragrances and homeware. They have a turnover of £40m.- 5-month contract to manage the e-commerce function and team for Daylesford.- Led and implemented project to select a web agency for the potential re-platform from Magento 2 - Shopify plus.- Implement new shipping matrix for high value items and furniture category to allow for multi location warehouses and different shipping methods.- Ensure the smooth running of new launches ready for the main summer launch.- Day-to-day trading of the Daylesford website and lead Q4 planning for trading and merchandising.

Wonderbly is an award-winning established start-up for children’s personalised books- Member of the marketing and commercial leadership team, as the head of the department for e-commerce and Trade across all sites globally – managing a team of 9 with overall responsibility for pricing, promotion, international growth and AOV- Delivered double-digit profitable growth for the business- Ownership of the digital product roadmap for the business and e-commerce strategy- Championing the customer within the business, transforming the business approach from a transaction led to one focused on customer value- Built an e-commerce function from scratch, managing a team of specialists across multiple disciplines- Chaired the AOV forum, delivering several projects, driving AOV by +11% and creating long-term AOV strategies and road maps for the business- Onboarded a new analytics tool (Content Square) for business-wide use, significantly enriching the business's ability to understand customers' behaviour- Developed a merchandising and promotion calendar, introducing a campaign-led approach which helped to deliver 200% growth YoY for occasion campaigns- Ownership of the Go to Market process across all product launches, with NPD driving 20% of all revenue for the business- Managed the international expansion, entering 4 new markets, including Japan generating +£700k of revenue in its first year- Responsibility for forecasting and budgeting for the business - Through pricing and positioning, improved take-up of premium formats from 32% to 48% YoY delivering an increase in revenue +£500k- Delivered A/B testing road map from a commercial perspective to test and implement 6 digital product rollouts, resulting in increased CVR and improved user interactions on site

Links of London is a Luxury British Jewellery brand with an annual turnover of £70m The e-commerce business had a turnover of £30m 2019- Full P+L and budget responsibility for e-commerce and development at an international level, reporting weekly to all SLT and C-suite executives- Implementation of a new conversion rate optimisation program, including sourcing A/B testing and CRO partners to increase conversion and improve UX- Part of the management team to define the new online strategy for the 5 year plan, - Introduced new CMS to enrich website to match new strategy, increasing onsite engagement by 10%- Management of all third-party e-commerce agencies, including Salesforce and external web developments agencies to lead develop roadmap for global markets- Reduced costs by 45% as Project Lead by taking on US and Canada sites- Coached and developed the digital team, delivering YOY growth of 45% in P1 by instilling a test and learn approach- A key stakeholder in developing architecture and designs for a new e-commerce platform.- Project lead for moving from an internal website to Salesforce with the successful launch of 5 websites, with responsibility for the scope and overall build to launch onto the new platform.

Dreams is the largest multichannel Beds retailer in the UK with over 190 stores and e-commerce business. it has an annual turnover of £300 million.Senior Manager within the e-commerce department managing the trading team and ownership of the day to day running of the site.Key successes and responsibilities:• Management of 3rd Agencies, driving increased product reviews by 10% YOY • Delivered project for stock look up functionality on site – creating increased footfall to stores by 2%• Managed trading team to deliver double digit growth YOY of 16%.• Involved in defining new architecture for new e-commerce platform as well as new designs• Improved customer journeys by new landing pages to improve conversion by 5%• Led the business wide project to implement a new promotions engine to enable additional functionality leading to YOY growth during key trading periods of 15%.• Responsibility of forecasting and budgets for Dreams e-commerce business and presenting the P+L monthly to the Dreams board.• Performing detailed digital analysis of channels to identify and implement addition revenue drivers for the business, eg: improving ATV by £4 in introducing AM/PM delivery slots.• Worked with commercial department to define promotional calendar and pricing had enough leverage to enable the e-commerce team to achieve budget.

Euroffice is the third largest e-tailer in the UK for Office Supplies with an annual turnover of £30mKey successes and responsibilities:• Lead and Manage the trading team with the overall responsibility of Promotions and CRM.• Responsibility for ESP change project in order to drive growth within the business of 10% YOY • Managed online marketing spend – generating over £80k in incremental revenue in the first 3 months• Created trading plans to drive sales across all customer segments to drive incremental sales for key categories by 6%• Manage Discount and promotional budgets for whole group – reducing spend by 5% while still maintaining revenue• Owned key promotions that improved click through rates in marketing emails from 16% - 18%• Worked top tier vendors to improve rebate program by creating achieve growth targets• Coached PPC team to enhance landing pages to increase conversion from 4% - 7%• Developed onsite acquisition strategy to increase email base by 2% MOM• Implemented promotional processes to the business to improve execution and reduce manual tasks

Allbeauty is the largest on-line e-retailer for Aftershave, Perfume, Cosmetics and Men's grooming with an annual turnover of £60mKey successes and responsibilities: • Develop strategy and promotions to drive online traffic and conversions – growing key areas by 5%• Managed online market places – generating over £80k in incremental revenue in 1 week• Created trading plans to increase retention of existing customers resulting in increased customer base• Generated additional revenue via affiliates and acquisition gaining market share from competitors• Owned key categories within Allbeauty devising new promos to increase AOV by 10% YOY• Managed stock levels to clear through clearance lines driving unit sales from 2300 – 6000 WOW• Worked with acquisition on PPC and Google marketing to increase CTR from 2% – 4% on Google • Involved in mobile site optimisation to increase redemption of offers from 73% to 84%• Using A/B testing determined the optimum times and sale promos for online marketing

Staples is the world’s largest office supplies company & third largest e-tailer with an annual turnover of $23.1bnKey successes and responsibilities: • Owned digital Web2Print launch; drove £300k of incremental sales, dramatically exceeding forecast• Utilised negotiation, influencing skills and tactics to maximise vendor return reducing costs by 4%• Managed social media campaign for ”safe and secure” driving engagement by 50% in one month• Supported clients by understanding needs whilst ensuring KPI’s and sales were met• Innovative product creation; generated incremental sales of £30k in 2 months at 80% margin• Performed in depth sales analysis to understanding 2015 strategy across Multichannel • Managed indirect category function (Goods Not For Resale) [separate to Copy and Print]o Managed POS and print media, including the introduction of a new POS channelo Yearly forecasting for store spend as well as Copy & Print sales online and in store

Options are the second largest independent civil engineering & utility service supplier for the UK with an annual turnover of £22 million. They had just won a five year contract with BT as part of the fibre optic broadband roll out worth £20 million.• Created a new database system as current model was inadequate for the scale of new contracts • Managed and oversaw the daily commercial operations to ensure SLAs met • Reduced period between work completion and payments from 90 to 21 days - improving cash flow• Main point of contact for all clients with commercial queries • Account management – regular off-site client meetings; strengthened relationships, resolved issues• Liaised with clients and Directors on pricing suggestions and product development to grow revenue

Fujitsu is the 3rd largest multinational information technology equipment and services company offering a complete range of products, IT consulting and solutions to the B2B market with an Annual UK turnover of £267 millionKey successes and responsibilities:• Handled several product portfolios within the desktop range • SKU management – deciding which products types to put into distributors each month resulting is assortment optimisation between resellers – growing market share by 1%• Brought a new product - the “Esprimo” desktop range in 2009 - to the UK market - • Conducted comprehensive training for the sales team on “Esprimo” to increase product knowledge• Worked to extremely tight deadlines to successfully meet project deadlines – including producing new marketing collateral for the new range.• Developed and communicated marketing material and sales information for sales partners• Learnt and understood about the complex IT industry and B2B environment• Undertook detailed competitor analysis to determine pricing and benchmarking of the desktop range

Looked after, managed and maintained all administration on the BT-Skanska contract that was worth £4 million over 2 years