Brock Thomas Email & Phone Number

Mclean, Va, Us

Mclean, Va, Us

Work with cross-functional teams from across the business to build and implement analytics dashboards that provide key reporting and insights for strategic projects Lead communications to increase visibility of and training for dashboard functionality, including presentations to senior leadership Develop MarTech analytics roadmap based on business needs across Marketing, CRM, and MarTech in conjunction with senior leadership

Mclean, Va, Us

Build personalized audience strategies that drive to specific and sequential calls to action and align with CRM customer framework. Increased CTR by 242% for highest-value customer segment and drove business decision to deliver targeted content across new website placements Work cross-functionally with stakeholders across the company to determine audience targeting strategy for marketing initiatives across owned and partner digital properties. When necessary, leverage A/B testing and look-a-like modeling features to build optimal strategies. Developed enhanced property retargeting strategy that led to a ROAS +101% and 35% decrease in CPCServe as company-wide owner of audience strategy tools Adobe Audience Manager and Adobe Experience Platform, from data ingestion to building audience segments to activating audiences to the appropriate channelsManage partnership with Adobe to improve Adobe Experience Platform product and prepare for evolving digital targeting landscape

Little Rock, Ar, Us

Develop measurement and reporting processes to effectively understand marketing campaigns’ impact on revenue generation and determine campaign optimization opportunities across multiple channels, audiences, and productsConduct company-wide analysis to determine the impact value-added products have on churn within the customer lifecycle; armed executive leadership with findings to inform strategic priorities for marketing and sales teams Lead ideation, strategy, channel recommendations, audience targeting, messaging development, creative approvals, and measurement for all revenue-generating marketing campaignsPartner with product, pricing and marketing execution teams to align on campaign strategy and launch details

Mclean, Va, Us

Impact company-wide revenue and improve marketing opt-in rate of current and future Hilton Honors members through project management of a cross-functional team aiming to optimize the customer journey and increase the volume of marketing opt-ins Improve marketability rate and drive market strategy for Hilton Honors program by analyzing, identifying, and addressing system flaws to better optimize user experienceDevelop strategic recommendations to the Hilton Honors customer journey using Hilton’s customer database for ad hoc testing and analysis Empower team with strategically developed, data-driven goals that are rooted in critical business forecasting

Mclean, Va, Us

Utilize analytics tools to identify top targets based on key property needs for tailored, strategic outreach in order to grow the all-suites category Spearhead ongoing outreach and support to target pipelines and build and maintain relationships with key partners; contributed to the team’s success in exceeding 2017 max goal and reaching 96% of annual growth goal for 2018 by Q2Closely collaborate with Brand Performance Support and Regional Directors of Revenue Management to boost growth potential among target properties and work toward priority business goalsWork with Assistant Director of Business Development to forecast business goals for 2018

Mclean, Va, Us

Establish strong rapport and trusting relationships with property teams to understand each hotel’s unique market, goals and challengesConduct daily strategy and pricing reviews for hotels and utilize findings to formulate actionable plans that will improve hotel performanceCommunicate plans and strategy with hotel team in effective manner and implement any changes in relevant systems and applicationsManage targeted, daily communications describing relevant strategy and pricing changes with hotel teams and key revenue management stakeholdersLead weekly meetings to discuss potential future issues to properly inform and align hotel teams

Mclean, Va, Us

Conduct top-level analyses for the six properties that generate the largest amount of revenue for Hilton WorldwideDevelop big picture snapshot of hotel performance based on year-over-year trends considering factors such as pricing strategy, occupancy levels and revenue per available room to aid regional director in establishing strategy recommendationsMeasure performance of specific properties through top-level analyses of competitors in the local marketEvaluate the level of demand and pricing strategy for specific types of available rooms to determine which accommodations will most significantly impact revenue generation Take on specialized projects as needed, ranging from rebuilding analysis tools to price adjustments for specific propertiesServe as a point of contact for revenue coordinators as they work through day-to-day reports

Mclean, Va, Us

Guide new hires through the development processes for daily and monthly key hotel reports to improve employee efficiency and support new hires in the transition to their new rolesCreate detailed, new training materials and guidelines for new hires to follow based on observation of and feedback from new hire trainees; Materials reviewed and approved by management for future useUtilize OnQ Revenue Management, OnQ R&I, Microsoft Excel, Microsoft Access, and Key Hotel Marketing systems and applications to process information and generate daily, weekly and monthly Revenue Management reportsImplement year-over-year analyses to track the growth of nine client hotelsUtilize historical data to accurately forecast future trendsDevelop and maintain constructive and cooperative relationships with Revenue Managers, Analysts, and Specialists

Tuscaloosa, Al, Us

Managed promotional efforts for the new service leadership marketing specialization; applying public speaking skills and creating various promotional materials to reach potential students at The University of AlabamaUtilized teaching experience to transition new marketing instructor from private sector to academiaForged industry opportunities, building connections, and creating relevant coursework for service leadership specialization students through the development of an advisory boardDirected three undergraduate student groups with service audits for local clients

Fayetteville, Ar, Us

Spearheaded the creation and implementation of an online supplemental instruction program for the Enhanced Learning Center, which resulted in expansion of the program to four new courses and 900 new studentsTaught online supplemental instruction; students achieved higher average scores than classroom-only studentsCreated detailed training guidelines for future supplemental instructors

Fayetteville, Ar, Us

Taught 225 students taking macroeconomics, microeconomics, and data analysis courses in three weekly supplemental classesHighest rated supplemental instructor for microeconomics, macroeconomics, and data analysis at the University of Arkansas four semesters in a row by an estimated 5,000 surveyed students each semesterCreated weekly lesson plans for economics and data analysis coursesLed one-on-one tutoring sessions to ensure that students understood material and achieved academically

Durham, North Carolina, Us

Involved with teaching, grading, and planning processes, as well as overall management of the classroomSupervised and mentored students outside of the classroom setting

Richfield, Minnesota, Us

Responsible for the day-to-day sales of computers and related products and services to ensure the store met and surpassed monthly profit margin expectationsExceeded individual metric expectations on a monthly basisEstablished relationships with return customers; provided assistance as needed to meet customer needs and solve customer problems

Master Of Science In Marketing, Marketing Analytics

Bachelor Of Science In Business Administration, Business Economics And Marketing Management