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“Culture eats strategy for breakfast.” -Peter Drucker“Diversity is a fact. Equity is a choice. Inclusion is an action. Belonging is an outcome.” -Arthur ChanTop Five CliftonStrengths: Achiever | Individualization | Strategic | Maximizer | Responsibility Innovative & Values-Driven C-Level Tourism Executive • Proven Leader of High Performing, Collaborative Teams • Over 25 Years of Travel & Tourism Experience Including:INTEGRATED GLOBAL BRAND/DESTINATION MARKETING & SALES STRATEGYBrand development, evolution & stewardship • B2C & B2B strategy including consumer & group segments • Fully integrated, multi-channel marketing programs • Customer loyalty and CRM/personalization • Strategic partnerships & business development • Business intelligence & data analyticsCROSS-FUNCTIONAL BUSINESS OPERATIONS & CONTINUOUS PROCESS IMPROVEMENTHolistic budget development & financial stewardship • Organizational strategy, planning & execution • Change management & cross-functional integration • Results-driven performance measurement • Technology & Enterprise Resource Planning (ERP) • Audit process, internal controls & risk mitigationORGANIZATIONAL HEALTH & COMMUNITY ENGAGEMENTBuilding vision & values driven, results-oriented culture • Driving organizational transparency & accountability • Team member development & succession planning • Developing highly collaborative stakeholder relations • Community engagement & media relations • Public & private sector issues-based advocacy
Los Angeles Tourism & Convention Board
View- Website:
- discoverlosangeles.com
- Employees:
- 143
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President And CeoLos Angeles Tourism & Convention BoardLos Angeles, Ca, Us
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President & CeoLos Angeles Tourism & Convention Board Jul 2020 - PresentLos Angeles, California, UsAs an independent, nonprofit organization, Los Angeles Tourism's mission is to improve the quality of life for all Angelenos through the economic and community benefits of tourism. Proudly representing over 1,100 L.A. area businesses, our leisure & hospitality community has grown to become the fourth largest employment sector in Los Angeles County, with over 544,000 Angelenos working in tourism-related careers in 2019, and driving $37.8 billion in economic impact to our local business community.As the official tourism marketing & sales organization for Los Angeles, our global promotional efforts have helped to establish the City of Angels as a premier destination for leisure and corporate travel, as well as professional meetings, conventions and tradeshows.Representing one of the world's most diverse, welcoming and inclusive communities, the organization maintains offices in Los Angeles, London, Sydney, Beijing, Shanghai, Guangzhou, Chengdu and Mumbai, as well as promoting L.A. through marketing representatives in Japan, Germany, France, South Korea, Scandinavia and the Middle East.
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Chief Operating OfficerLos Angeles Tourism & Convention Board Mar 2016 - Jun 2020Los Angeles, California, UsReporting directly to the President & CEO, oversaw all aspects of business operations including management of the Membership, Finance, Human Resources, Legal, Technology/CRM, Advertising Sales, dineL.A. and Visitor Services teams.• Oversaw the development and management of company's $62MM annual operating budget and financial reporting processes, including enhanced use of data analytics and dynamic forecasting to drive strategic decision making. Ensured full GAAP and contractual compliance to consistently achieve Unmodified Opinions for multiple, annual independent audits.• Drove long-term brand loyalty through best-in-class Member and Visitor services, including an integrated visitor information network that leveraged a blend of high-touch customer service, print/digital communications, and emerging technologies. Provided direct resources and promotional support for over 1,100 Member organizations with a 98% retention rate.• Developed global standard operating procedures and implemented a formal Continuous Improvement Process to quantitatively and qualitatively measure, and improve, operational performance.• Led a comprehensive Enterprise Resource Planning (ERP) process to evaluate the organization’s evolving business requirements, and implemented strategic technology solutions to increase efficiency and streamline operations.
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Director, Operations & Marketing / Board ChairMaui Academy Of Performing Arts Oct 2010 - Mar 2015After serving as an external consultant to MAPA’s Executive Director, joined senior staff with the objective of bringing a more traditional business focus and discipline to this successful 501(c)3 non-profit organization. • Implemented formal, standard operating procedures for all aspects of business operations, including contracting and procurement process, recruitment and onboarding, employee relations and facilities management. Oversaw the organization’s annual, independent audit process, consistently yielding Unmodified Opinions.• Restructured finances to increase transparency, accountability and sustainability, retiring short-term debt within 24 months.• Evolved branding and digital marketing strategy to create greater competitive differentiation, increase consumer awareness and improve ongoing customer engagement.• Developed corporate sponsorship program to grow third-party revenues in support of core educational programming.• Transitioned from staff position to Board Chair with the strategic objective of expanding Board composition to fill critical gaps in expertise (e.g. – finance, marketing, public affairs) and build fundraising capacity in preparation for major capital campaign.
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Svp, Customer Loyalty - Hilton Worldwide & Managing Director, Hilton Hhonors WorldwideHilton Worldwide Jul 2004 - May 2009Mclean, Va, UsOversaw global management and operations of Hilton Honors, the award-winning loyalty program for the Hilton Family of hotels, with more than 25 million members in 175 countries.• Led a team of 400+ across nine offices worldwide, and supervised seven direct reports including Vice Presidents of Marketing, Operations, Finance and Business Intelligence. Responsible for $627MM annual operating budget, generating over $12B in consumer spending.• Directed comprehensive rebranding effort, including customer value proposition and brand identity, to drive competitive differentiation, recognized by AdAge as one of the year’s top 50 campaigns. Oversaw $48MM marketing budget including paid, owned and earned channels.• Implemented industry-leading segmentation model for customer acquisition, activation and retention, increasing revenue contribution by top customers from 40% to 55%.• Responsible for network of more than 90 strategic partnerships in the travel, financial services and retail sectors, including American Express, Avis, Bloomingdale’s, Coca-Cola, Delta Air Lines, National Car Rental, Tiffany & Co. and Visa. Increased partner revenues by 125% to $160MM, representing 35% of annual revenue. -
Vice President, MarketingHilton Worldwide Feb 2001 - Jun 2004Mclean, Va, UsResponsible for global Honors program marketing activities in support of multiple hotel brands, Hilton Sales Worldwide and Hilton corporate development, with an emphasis on competitive brand differentiation, customer acquisition, driving market share and strategic partnerships.• Developed and implemented fully integrated marketing campaigns, increasing Hilton’s share of customer spending from 40% to 64%, representing almost 40% of total global hotel revenues. Quantitative, third-party research estimated that 50% of Honors member activity was purely incremental.• Partnered with Hilton Sales Worldwide to establish Honors as the preferred hotel loyalty program with key Fortune 500 accounts by developing a highly customized business model for member acquisition and marketing. By adopting this approach, Hilton was able to ensure that the Honors program specifically supported – rather than competed with – compliance with each corporate account’s travel and expense management policies.
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Senior Director, Marketing - North AmericaHilton Worldwide Feb 2000 - Jan 2001Mclean, Va, UsDeveloped and implemented marketing initiatives in support of North American hotels and partnerships, with an emphasis on cooperative marketing efforts, competitive customer acquisition campaigns and partner relationship management.• Served as primary relationship manager with key strategic partners including American Airlines, American Express, Avis, Delta Air Lines, National Car Rental and United Airlines.• Directed management of $2.5MM annual American Express cooperative marketing fund, increasing Hilton share of American Express Cardmember hotel spend by 25%. • Developed and implemented "Mileage Plus Nights" – the first-ever program in the industry that allowed travelers to earn hotel points in conjunction with their flights on United Airlines.
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Director, Business ProgramsHilton Worldwide Apr 1998 - Jan 2000Mclean, Va, Us
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Assistant Director, Business ProgramsHilton Worldwide Apr 1997 - Mar 1998Mclean, Va, Us
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Manager, Customer AcquisitionHilton Worldwide Jun 1996 - Mar 1997Mclean, Va, Us
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Manager, Leisure & Resort MarketingHilton Worldwide Sep 1994 - May 1996Mclean, Va, Us
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Analyst, Market PlanningHilton Worldwide Apr 1993 - Aug 1994Mclean, Va, Us
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Analyst, Database MarketingHilton Worldwide Nov 1991 - Mar 1993Mclean, Va, Us
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Director (G.O.), LandsportsClub Med Oct 1989 - May 1990Paris, Fr -
Research AssociateDeloitte Aug 1988 - Sep 1989Worldwide, Oo
Adam Burke Skills
Adam Burke Education Details
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Harvard UniversityCross-Boundary Collaboration Program -
Center For Creative LeadershipSenior Executive Leadership Program: Leadership At The Peak
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The University Of Chicago Booth School Of BusinessMasters Of Business Administration Curriculum
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Colorado CollegePolitical Science And Government
Frequently Asked Questions about Adam Burke
What company does Adam Burke work for?
Adam Burke works for Los Angeles Tourism & Convention Board
What is Adam Burke's role at the current company?
Adam Burke's current role is President and CEO.
What is Adam Burke's email address?
Adam Burke's email address is ad****@****ent.com
What is Adam Burke's direct phone number?
Adam Burke's direct phone number is +121362*****
What schools did Adam Burke attend?
Adam Burke attended Harvard University, Center For Creative Leadership, The University Of Chicago Booth School Of Business, Colorado College.
What skills is Adam Burke known for?
Adam Burke has skills like Entertainment, Entertainment Law, Licensing, Public Relations, Digital Media, New Media, Social Media, Film, Strategic Partnerships, Film Production, Video Production, Music.
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