Adam Carbonneau Email & Phone Number

Nashville, Tn, Us

Nashville Metropolitan Area

As a Partner of Speak Local, a dynamic marketing agency specializing in custom development and web maintenance, I spearhead our sales, HR, and operations. My focus is on driving growth and operational excellence, ensuring that our team delivers innovative solutions that empower businesses to thrive in the digital landscape.

Greater Nashville Area, Tn

Led strategic and tactical decisions for the small business-focused marketing and consulting agency, managing a diverse range of projects totaling 300-600 marketing delivery hours monthly. Highlights include:- Sold $192k of marketing services in 2023, 14% year-over-year growth.- Directed department managers in undertaking monthly deliverables and ongoing initiatives supported through a monthly task workflow within ClickUp.- Constructed a marketing agency hour allocation model to forecast deliverable hours, enhancing transparency with clients and streamlining SOW and employee utilization reporting.- Created the TTS Client Deliverable workflow, utilizing Google Workplace to organize all client assets efficiently.- Developed a comprehensive keyword research strategy where keywords within each topical silo are clustered, tiered, and mapped to existing and planned content pieces for each client's website. Provided a repeatable blueprint for SEO-optimized AI writing.- Created and executed a marketing flex hours system, enabling customers to submit website updates and small requests efficiently within an allocated hour workflow.- Managed the communication of contractor hours, directives, and subtask completion within each task, ensuring accurate and timely task completion each month, aligning with project management and team leadership goals.- Developed a highly targeted social media advertising product and its associated project management templates, streamlining the onboarding of new campaigns within the agency's digital strategy and campaign management workflow.- Planned and presented a marketing roadmap for all prospective clients, detailing the recommended next five phases of their marketing strategy and outlining the scope of services for the initial phase of marketing services.- Structured a second-level management hierarchy encompassing roles like Ad Manager, Creative Manager, SEO Manager, Development Manager, Account Manager, and Project Manager roles.

Nashville Metropolitan Area

Managed the strategy and execution of all company marketing and operational initiatives to prepare the business to double its revenue. Highlights include:- Transformed a single-page GoDaddy website into a resource for DIY construction help that consistently attracted 3500+ monthly visitors through organic traffic.- Introduced the company's initial active project pipeline utilizing Trello, facilitating a seamless mobile and desktop view of all ongoing projects. - Established the Internal Communications Coordinator(ICC) and - External Communications Coordinator(ECC) positions to manage the sales pipeline. - Achieved organic results that contributed to the business seeing revenue growth, increasing from $1MM to $2MM in 2020 and to $2.5MM in 2021.- Introduced the company's initial active project pipeline utilizing Trello, which facilitated a seamless mobile and desktop view of all ongoing projects, their associated processes, and assigned team members, streamlining project progression through the pipeline.- Developed a comprehensive company handbook tailored specifically for the Internal Communications Coordinator and External Communications Coordinator roles, providing essential guidelines and resources for effective job performance and communication strategies.- Achieved an 8173% ROAS for Greenway of Nashville with 2.94 million in projected revenue with a $36,000 ad spend in 2021.

Greater Nashville Area, Tn

Hired by this national advertising agency to revamp their digital marketing department by creating more transparency on their deliverables.Highlights include:- Organized and scheduled tasks for 500-750 monthly digital marketing delivery hours while supervising the execution of our 7-person team.- Introduced an hour-based model for monthly tasks to mitigate scope creep and better manage resource allocation.- Cut $47k in annual OPEX by overseeing the migration of client websites to a faster, cheaper server that eliminated redundant solutions.- Implemented protocols for the company's initial employee onboarding and offboarding protocols to be completed within 60 minutes.

Huddersfield, England, United Kingdom

Led digital transformation initiative to streamline operations and financial reporting through the use of the agency’s first project management tool and to analyze monthly P&L statements. Highlights include:- Championed the initiative to introduce, onboard, and manage the agency's first project management tool, ActiveCollab, enabling the organization to track all projects and associate hours, monitor productivity, margins, costs, and forecast future growth with greater accuracy and efficiency.- Managed the oversight of all 200 active projects for enterprise telecommunications customers like BT, Riverbed, Atos, Tata, and more.- Introduced and executed a centralized Project Management Office (PMO) along with streamlined processes to align with the company's ambitious 30% year-over-year growth objectives.- Served as the organization's operations manager, responsible for project setup, onboarding new associates, and overseeing various operational functions within the company.- Generated financial and forecasting reports to facilitate P&L (Profit and Loss) reporting, aiding in the analysis and assessment of the organization's financial performance.- Completed monthly supplier invoicing and facilitated payment processes, ensuring timely and accurate financial transactions with suppliers.-Conducted training and onboarding sessions for all new associates, providing comprehensive instruction on operational processes, including invoicing procedures, to facilitate their integration into the organization.

Fort Myers, Florida Area

Sold, strategized, and successfully executed technology strategies for C-level clients, aligning technology solutions with their business objectives and ensuring their technological needs were met.Highlights include:- Managed a $556.6k book of business to support the research and advisory initiatives of 65 stakeholders within 10 enterprises. - Assisted Chief Information Officers (CIOs) and IT Leaders across clients with annual revenues ranging from $100 million to $1.5 billion, facilitating the coordination of resources for ongoing IT initiatives, and ensuring successful project management and execution.- Collaborated with Subject Matter Experts (SMEs), Analysts, and Research Directors to ensure the achievement of client milestones, fostering a multidisciplinary approach to meet client goals and deliverables.- Developed comprehensive long-term project management plans, tracking progress and timelines using Gantt Charts to ensure efficient project execution and clear visualization of milestones.- Generated cost analysis reports for seat holders to substantiate their IT budget requests and present compelling justifications to company executives, supporting effective budget allocation decisions.- Accomplished an uncommon 100% client retention rate in the year 2016, demonstrating strong client satisfaction and successful relationship management.Strategically planned research and advisory initiatives for emerging technologies, including connected home, blockchain, DRaaS (Disaster Recovery as a Service), data warehousing, and IoT (Internet of Things) technology, ensuring the organization's expertise in emerging trends.

Greater Nashville Area, Tn

Managed upwards of 70 clients and their ongoing marketing needs throughout each project's lifecycle.Highlights include:- Conducted, planned, and presented marketing strategies to the Director and C-level decision-makers. - Kicked off meetings with client stakeholders to review the scope of work, priority of activities, projected milestones, and estimated timelines for completion- Created and oversaw the execution of brand strategies to better align the client’s image with their target markets.- Analyzed keywords for client SEO, PPC, display advertising, retargeting, and social media campaigns.- Developed digital marketing reports using Screaming Frog, SEM Rush Moz dashboards, and more.- Crafted proposals to align client needs with their lead generation and marketing priorities. - Coordinated and fulfilled media buys for radio and online advertising clients.

Selinsgrove, Pa

Spoke to alumni and parents of current students about recent event and information associated with Susquehanna University, and inform them about the Susquehanna University Fund.

Lewisburg, Pa

Oversaw several lingering initiatives for the registration department for this regional Pennsylvania healthcare provider.Highlights include:- Developed KPIs for determining the effectiveness of registration clerks to measure employee aptitude. - Designed tests using training software to assess job skills. - Organized skills reports based on data entry and medical terminology. - Presented job descriptions and recommended tests to the hospital’s Director of Registration.

Greater Nashville Area, Tn

Assisted in all activities around commercial video production for this national advertising agency.Highlights include:- Developed creative for commercial sets. - Planned and retrieved all materials needed for a given commercial shoot. - Scheduled all activities with the production team.- Managed the green room, accounting for all assets and inventoried materials. - Built commercial sets. Broke down, organized, and inventoried all material assets from a set. - Organized commercial shoot for NFL Quarterback, Aaron Rogers.

Lewisburg, Pa

Developed curriculum for children with autism spectrum disorders.Highlights include:- Taught weekly lessons to develop skills in communication, motor functions, and emotional aptitude.- Provided reports to the organization director to show student progress.

Bachelor Of Arts, Psychology, 3.4

Activities and Societies: Phi Mu Delta

High School Diploma, General Studies