Adam Carter Email & Phone Number

Redmond, Washington, Us

Minneapolis, Minnesota, Us

Bellevue, Wa, Us

Drove and executed GTM objectives.Supported creation of inbound and outbound marketing collateral.GTM readiness materials for sales, presales and customer success orgs.Scripted and produced hands-on product demos

Seattle, Washington, Us

• Developed go to market plan for new cloud-based management service.• Created positioning and messaging for IT audience. Delivered collateral and content for web, sales, and marketing materials used for internal sales and partner readiness.• Ran focus groups to test messaging and reported on learnings• Reviewed competitive offerings. Identified differentiation in market.• Led internal sales readiness with regular content reviews and Q&A sessions• Created advisory board of school IT administrators to provide external feedback on product and messaging• Launched dynamic internal technical knowledge base for new product offering. Authored and created majority of seed content

Waltham, Ma, Us

• Responsible for GTM activities related to strategic partners AWS, Azure and Google Cloud including joint collateral, campaigns, PR/AR and related content• Content rationalization and refresh effort as part of new brand launch• Track lead for Cloud Automation track at Dynatrace Perform 2019 conference• Web copy and sales collateral for strategic partner content

Waltham, Ma, Us

• Worked with strategic partners like Google, Microsoft and Amazon on the functionality of Dynatrace on their cloud platforms• Created Dynatrace product content including demos, workshops, and blog posts• Engaged with Dynatrace community, partners and customers to grow product awareness and adoption• Identified product gaps and solutions to strengthen integration with cloud provider platforms.• Theatre and breakout presentations to technical audiences on Dynatrace

Boston, Ma, Us

Created messaging and positioning for new product offering. Crafted pricing and licensing documentation and sales contentMet with Press, Influencers, and Analysts to drive new product awareness. PI has been reviewed by analysts at Gartner, 451 Group, and ESG.Managed product release, including tracking beta feedback, updating web copy, updating sales collateral, sales/support readiness, and creating new collateralCreated Competitive Feature and Gap Analysis research and documentation. This fed directly into our sales readiness and development planningOngoing content creation in the form of whitepapers, blogs, training and promotional videosEngaged with customers on strategic opportunities. 67% of all FY16 revenue came from opportunities where I was engaged.

Boston, Ma, Us

End to end ownership of new software product – from envisioning, spec, user stories and mockups, development, beta and release of a brand new product in 13 months. To date have delivered two major releases and eight quarterly update releases.Created functional spec and mockups for a new product that was referenced throughout development processExecuted a customer driven development process where I interviewed several customers about product features and use cases to prioritize developmentManaged dev team, including delivery timelines, sprint priorities, and mapped out features for each product versionLogin PI has twice been an award winner at industry events (VMWorld and Citrix Synergy) and was the first to market in a new monitoring segment, virtual user monitoring, with several competing offerings in this space

Redmond, Washington, Us

Created and delivered Messaging, Presentations and Readiness content for VDI/RDS for Server 2012 and Server 2012 R2 previews and launchWorked with Press an Analysts to assure accuracy of published informationCreated joint messaging with hardware and software partnersManaged Executive Briefing Center presence and content for Enterprise Client marketing topicsCompleted Competitive Feature and Gap Analysis on competitors in market.Drove Server Marketing presence at multiple events, created demos used in keynote and other sessions and approved breakout session list.

Redmond, Washington, Us

 Lead IT Pro Evangelist for Windows 7, and Office 2010 and Office 365 products. Drove IT Pro content creation and delivery for those technologies. Developed Deployment Workshop courseware and trainer materials for Windows 7, SharePoint 2010 and Office 2010, reached over 3,000 IT Pros and partners with the content. Delivered Windows 7 content at conferences and launch events in 13 cities and 4 countries, reaching thousands of attendees TechNet Edge content manager and leading contributor, reaching over one million video views for consecutive years Lead TechNet Edge on site event presence, including scheduling interviews, hiring crew, and stage design, at TechEd Berlin, MMS and TechEd NorthAmerica Collaborated with Windows and Office product groups on content creation Launched and managed IT Pro Momentum customer evidence program Collaborated with Windows and Office product teams to identify content gaps and creation Recognized by Windows Activation and Exchange teams for contribution to marketing efforts.

Redmond, Washington, Us

 CPE lead for Security – created Security Briefing process and organized Security Seminar series Developed industry specific marketing messages for Server 2003 R2 scenarios

Redmond, Washington, Us

Financial Services and Government Account Technology Specialist Managed and hired intern program for Microsoft Victoria Drove selection of Windows Server 2003, Exchange 2003, and Office 2003 in BHP Billiton Lead team that delivered competitive POC vs. WebSphere for Dept. of Human Services

Redmond, Washington, Us

Managed, architected and developed ANZ Bank desktop deployment projectCoordinated Windows 2000 Terminal Services/Advanced Server cluster deployment at Telstra

Redmond, Washington, Us

Strategy consultant for TRW – migrated NetWare to Windows Server, extranet architecture, security hardening and planning for ICBM Missile ProgramAuthored whitepaper and utilities for Zero Admin Kit (ZAK) for Windows NT Terminal Server Edition

Bachelor Of Science - Bs, Business Administration, Information Technology

Education record