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Adam Casto is a Business Development Executive at Brandless, Inc.. He possess expertise in business development, strategic partnerships, leadership, business strategy, management and 34 more skills. Colleagues describe him as "Adam is the best business development executive that I have had the opportunity to work with. He has a great demeanor with customers and is very entrepreneurial in his approach to sales and managing sales teams. At MediConnect Global, he landed and fostered the relationship with several large enterprise clients, while at the same time managed a sales team focused on small and middle-market customers. I would recommend Adam to any company looking for new ideas and executive leadership to grow its business.", "It’s rare that you come across standout individuals like Adam. It was through my investment in, and participation as a board member of MediConnect Global, that I first had many opportunities to work with Adam and see up close the talent and drive of this exceptional business leader. As someone who builds and runs world-class sales organization myself, I truly understand the skills, intellect and 'good old-fashioned' hard work that it takes to achieve the sales growth that Adam and his colleagues accomplished at MediConnect – which ultimately ended in a very successful acquisition of the business. I was particularly impressed by Adam’s ability to manage and grow sales through tough economic times and changing industry environments. He is a thoughtful, bright, and honest individual; and he is a leader in its truest sense of the word… he leads by example, he gains trust of his team, and helps everyone around him become stronger. Adam would be an invaluable asset to any organization and leadership team, and earns my highest recommendation.", and "Adam is one of the most talented and dedicated individuals that I have ever had the pleasure of working for. His professionalism and leadership is top notch. I knew I could count on Adam to not only support me in my sales efforts, but also to be right there in the trenches with me burning the midnight oil with RFPs. Adam rises to any challenge and will not quit. I would definitely want him on my team or be apart of whatever he is doing as I know it will be successful."
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President - Ambrosia CollectiveBrandless, Inc. Nov 2021 - PresentLindon, Utah, UsBrandless is building the next-generation consumer products company (CPG3.0) in the health and wellness category. We are passionate about searching the globe to find like-minded, mission driven brands that we can partner with through an acquisition strategy, and then together accelerate the growth of brand partners through our omni-channel wellness platform. Our mission is to help people take better care of themselves, their families, and the planet with a wide range of exceptional "better-for-you" brands and products. -
Chief Revenue OfficerXologic May 2017 - Nov 2021XOLogic: Product Information Management, Web Development Services, and Multi-Channel Commerce SoftwareXOLogic provides a turnkey business platform for lighting, electrical, plumbing and industrial product distributors that need a technology boost to stay up with evolving digital market trends. We provide up-to-date, manufacturer's content-rich product information within a fully hosted website that ties into backend ERP / finance systems. Whether online, in the field, or in-store, XOLogic equips the customers and employees of distributors with tools that allow them to conveniently browse full product lines anytime, and anywhere. Our ability to provide consistent pricing information, accurate inventory levels, and detailed product information online, helps streamline the sales process and provides convenience to the buying experience.Hired as a key member of the XOLogic executive team to define, implement and manage the company revenue engine, including defining sales processes, hiring and managing the sales and marketing teams, and defining the company's brand identity and marketing strategies to support record breaking sales growth.
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Chief Revenue OfficerDevonway 2015 - 2017San Francisco, Ca, UsDevonWay: Adaptable ERP solutions for continuous improvement and digital operations.DevonWay needed to discipline its sales process, from pipeline development to deal closure. I stepped in to organize, standardize, and simplify the sales program, the efforts of which grew prospecting success 350%, mostly through expanding our scope horizontally into 3 new industries. One key component of this process involved switching from Salesforce.com to a custom CRM built on our own ERP, which helped us zero in on our most likely buyers. Technically speaking, our ERP solutions for continuous improvement and digital operations serve Fortune 500s and integrate with SAP, IBM Maximo, ABB|Ventyx, and Oracle.Other elements of my revenue growth strategy included:* Creating scalable sales processes.* Improving real-time reporting.* Doubling the size of our sales team.* Cutting unnecessary expenses.* Creating accurate forecasts.* Refreshing our branding across print, web, and trade shows.* Standardizing and packaging our services and creating subscription model for recurring revenue.The outcomes of my strategy were clear:* 10X growth in total addressable market (TAM).* 350% increase in prospecting success.* $500K reduction in unjustifiable costs.* 300% increase in qualified leads from web site.Industries we assist include (among others):* Nuclear & Renewable Energy* Government* Engineering / Construction* Manufacturing* HealthcareTo learn more about my sales, marketing, revenue, and growth strategies, please connect with me on LinkedIn. -
Co-Founding Partner & Executive AdvisorRees Capital 2012 - 2016Rees Capital: Investment funding, mentorship and advisory services to early-stage entrepreneurs.Starting Rees Capital was probably the bravest move I have made in my career. Although I could have stayed on with MediConnect’s new owner, it was time to do something fresh and bold.At MediConnect, I collaborated with a team that had been mentored by some fantastic business leaders, and we knew how important that was to our success. By this point, we recognized that our team has some truly amazing experiences and talent that could enable us to be mentors to businesses that needed both strategic guidance and capital investment to spark upward momentum. With a leap of faith and a great deal of mutual trust, we built Rees Capital, through which we invested our own resources into 19 businesses selected via Shark Tank-type pitches. During this same time, we also mentored and advised over 80 businesses of various types, in various industries, to help them in areas of sales, marketing, finance, operations, product development and so on.Industries we worked in included (but were not limited to):* Mobile applications* Consumer products* Sports and entertainment* Automotive* Advertising* Jewelry and accessories* Software* Healthcare* Health and nutrition* Non-profit* Education and more.I learned many valuable lessons working in this business, and because of this experience I believe I am not only a more fine-tuned sales and marketing professional, but also a more well-rounded business leader. -
Executive Vice President (Evp) Business Development & SalesMediconnect Global, Inc. 2005 - 2012In my role as EVP for business development with MediConnect, I was responsible for all revenue generation activities, which not only included company growth to over $100M in annual sales, but also leading efforts to grow revenue in a single vertical from 0 to $50M+ in less than 5 years. In 2011, I earned the prestigious Sales and Marketer of the Year (SAMY) Award from Utah Business Magazine, the region’s most respected business publication, based on my stewardship of profound sales growth (which included 1300 accounts signed in one year).Key to this growth was the horizontal expansion into the healthcare vertical. After months of presentations and two RFPs, we earned a contract that represented more than $57M over 5 years with a major health insurance provider. Interestingly, this relationship enhanced our standing to the point that we gained entry into three additional major health insurance companies across the United States. By this point, we had earned more than street credibility—we were considered a premier solution provider among the industry’s competitors.Overall the organization did healthy business in 5 distinct verticals:* Healthcare* Life insurance* Property & casualty* Legal* Consumers.After demonstrating unparalleled growth (121.8% CAGR in health vertical) founded on relationship selling, inside sales, and strategic sales conversion techniques, the business was up for sale and ultimately was purchased by Verisk Analytics for $380M. Some of the C-suite and I thus joined forces one more time to open Rees Capital (see above), investing in and coaching businesses to take advantage of all that we did and learned with MediConnect. -
Brand Development ManagerRichter7 2000 - 2005Salt Lake City, Ut, UsBrand Force Inc. / Richter 7: Brand development and market research firm.I was hired as a brand development expert to report to the managing partners. My role involved developing compelling value propositions, positioning, and brand statements for a broad range of businesses across multiple industries. Examples of industries I touched included:* Biotech* Banking* Finance* Tourism * Hospitality* Healthcare* Consumer products* Construction* Retail* Transportation* Government.
Adam Casto Skills
Adam Casto Education Details
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Weber State UniversityBusiness Administration / Marketing
Frequently Asked Questions about Adam Casto
What company does Adam Casto work for?
Adam Casto works for Brandless, Inc.
What is Adam Casto's role at the current company?
Adam Casto's current role is Business Development Executive.
What is Adam Casto's email address?
Adam Casto's email address is ad****@****gic.com
What is Adam Casto's direct phone number?
Adam Casto's direct phone number is +180154*****
What schools did Adam Casto attend?
Adam Casto attended Weber State University.
What skills is Adam Casto known for?
Adam Casto has skills like Business Development, Strategic Partnerships, Leadership, Business Strategy, Management, Sales, Sales Management, Start Ups, Entrepreneurship, Strategic Planning, Brand Development, Marketing.
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