As Marketing Director at Cheesemans', an esteemed ecology safari company, I lead all marketing efforts to enhance brand growth and engagement. I drive the planning, direction, and execution of our comprehensive marketing strategy, leveraging channels like social media, our website, digital and PPC ads, print, and customer relations. I ensure alignment with our brand values, crafting messaging and visuals that resonate with our target audience to build loyalty.Key… Show more As Marketing Director at Cheesemans', an esteemed ecology safari company, I lead all marketing efforts to enhance brand growth and engagement. I drive the planning, direction, and execution of our comprehensive marketing strategy, leveraging channels like social media, our website, digital and PPC ads, print, and customer relations. I ensure alignment with our brand values, crafting messaging and visuals that resonate with our target audience to build loyalty.Key Achievements:-Spearheaded the company’s transition to data-driven marketing, achieving a 35% increase in ROI across digital platforms.-Boosted social media engagement by 48%, leveraging ecology-focused storytelling aligned with the company’s mission.-Expanded email marketing efforts, achieving an average 20.3% open rate and 5.1% click-through rate, driving significant repeat bookings.-Reallocated budget from underperforming print campaigns to high-performing digital channels, contributing to 67% revenue attribution to digital efforts.-Optimized ad campaigns on Facebook and Instagram, leading to a 42% increase in paid reach and impressions over two years.-Enhanced YouTube presence through long-form videos, resulting in a 28% growth in video views and deeper audience engagement.Crisis Management and Adaptability- Led the company’s marketing efforts through the COVID-19 pandemic, maintaining customer engagement and brand visibility with limited resources.-Adapted strategies to the changing travel landscape, focusing on virtual engagement and future-focused campaigns that secured bookings post-pandemic. Show less

During my tenure as Interim CEO of Cheesemans' Ecology Safaris, I led the company through a crucial transitional phase following the departure of the previous CEO. My focus was on maintaining operational stability, expanding service offerings, and ensuring the organization continued to thrive during this period of change.Key Achievements:-Directed the company through a critical leadership transition, maintaining operational continuity and achieving consistent… Show more During my tenure as Interim CEO of Cheesemans' Ecology Safaris, I led the company through a crucial transitional phase following the departure of the previous CEO. My focus was on maintaining operational stability, expanding service offerings, and ensuring the organization continued to thrive during this period of change.Key Achievements:-Directed the company through a critical leadership transition, maintaining operational continuity and achieving consistent bookings.-Oversaw marketing, sales, and operations, ensuring team morale and profitability during a challenging transition period.-Strengthened cross-functional team alignment, streamlining internal processes to adapt to evolving market conditions. Show less

Since 1999, I’ve been the proud owner and operator of a small marketing firm, a side project that complements my primary career. Over the years, I’ve had the pleasure of working with a diverse range of clients, including florists, sporting goods stores, nonprofits, and youth sports organizations. My goal is to offer creative solutions that optimize time and cost, helping businesses and nonprofits enhance their brand presence.As the owner, I’ve developed skills as a designer, business… Show more Since 1999, I’ve been the proud owner and operator of a small marketing firm, a side project that complements my primary career. Over the years, I’ve had the pleasure of working with a diverse range of clients, including florists, sporting goods stores, nonprofits, and youth sports organizations. My goal is to offer creative solutions that optimize time and cost, helping businesses and nonprofits enhance their brand presence.As the owner, I’ve developed skills as a designer, business owner, and sales professional. By meeting and often exceeding sales goals, I’ve expanded my firm, forged valuable relationships, and ventured into new markets. My role includes providing excellent customer service and managing projects to ensure high standards and profitability.I craft strategic marketing plans, designs, and campaigns tailored to each client’s unique needs, taking a hands-on approach to oversee their implementation. With a focus on quality and service, I aim to deliver exceptional results with each project.This ongoing side project fuels my passion for creativity and excellence. If you’re looking for a marketing professional dedicated to delivering innovative solutions, I’d love to connect. Together, we can bring your vision to life and make a meaningful impact. Show less

∙ Defense, Midfield, and Strength & Conditioning Coach∙ Head JV Coach.

As CIO at Powerbilt Steel Buildings Inc., I oversaw marketing, communication, workflow, IT, sales support, and enterprise goals. Our national steel structures leader produced various products domestically and internationally. Managed PPC marketing on Facebook, Instagram, Pinterest, Twitter, Google AdWords, and Bing Advertising, reducing costs and increasing ROI. Key contributions in website design, UX/UI, IA, IxD, SEO, and profitable TV commercial campaign. Let's connect for mutual growth and… Show more As CIO at Powerbilt Steel Buildings Inc., I oversaw marketing, communication, workflow, IT, sales support, and enterprise goals. Our national steel structures leader produced various products domestically and internationally. Managed PPC marketing on Facebook, Instagram, Pinterest, Twitter, Google AdWords, and Bing Advertising, reducing costs and increasing ROI. Key contributions in website design, UX/UI, IA, IxD, SEO, and profitable TV commercial campaign. Let's connect for mutual growth and success. Show less

• Directed the print, digital, and social media divisions of a renowned regional wedding publication, ensuring cohesive branding across platforms.• Modernized production workflows, streamlining processes to improve efficiency and meet tight publication deadlines without compromising quality.• Oversaw the creative development of print and digital advertising campaigns, collaborating with clients to deliver impactful designs that showcased their offerings.• Cultivated… Show more • Directed the print, digital, and social media divisions of a renowned regional wedding publication, ensuring cohesive branding across platforms.• Modernized production workflows, streamlining processes to improve efficiency and meet tight publication deadlines without compromising quality.• Oversaw the creative development of print and digital advertising campaigns, collaborating with clients to deliver impactful designs that showcased their offerings.• Cultivated strong relationships with vendors, fostering partnerships that enhanced the magazine’s presence in the local wedding market.• Revitalized the magazine’s digital presence by managing its blog and social media accounts (Facebook, Instagram, Pinterest, and Twitter), expanding its reach and engagement.• Provided leadership and mentorship to team members, ensuring consistent excellence in all aspects of production and creative development. Show less

• Launched a regional travel magazine for multiple airport markets within two months, generating initial ad revenues of +$50K.• Led a cross-functional team of 15 writers, designers, and interns, earning a 93% project approval rating from stakeholders.