Adam Buchanan Email & Phone Number

With over 15 years of experience in social media marketing, public speaking, influencer marketing, and managing digital marketing programs, Adam has a distinct view on building a better customer experience. Adam provides consulting for companies in:- Influencer Marketing - Companies are excited to work with influencers but often aren't sure where to find them, how to engage with them, and the best way to measure the program. Adam has built and managed influencer marketing programs and engaged with over 2,500 influencers. Adam believes to ensure the message is authentic and trusted, companies should have a strategic approach to influencer marketing. - Content Strategy - Adam believes the best content is based off a foundation of transparency and proximity. Social media allows brands to show their customers who they are as a company and drive real trusted conversations. With every transaction there is a level of trust that companies must have in place before closing the sale. Through executing a content strategy the right way, trust can exist in marketing. - Social Customer Service - Social media channels are the new 1-800 number but now everyone is watching to see how a brand will respond to feedback. Adam has helped brands implement customer service strategies that support broader customer service efforts. Before influencer marketing, live video, or managing a blog; customer service must come first. It's the driver's license of marketing and business. - Live Video - For brands to create a strong relationship with their audience they should consider going Live on video. While it can be intimidating, after the first few times Live video becomes easier and more natural. Adam has hosted more than 20 episodes featuring brands and their products to their target audience. Adam believes Live video is the best way to achieve transparency and proximity between a brand and their audience.

Aspen , Co, Us

Oversee digital marketing for Wedge brands

Salt Lake City, Utah, Us

Established social media strategy and built brand advocates program. Train organization on social media best practices and employee advocacy. Partner with brands to assist in their GTM and consumer strategy including Goal Zero, Altra Footwear, and Vortex Optics. Manage gear tester program with 250 brand advocates to show the value of influencer marketing for the brand. Hosted the inaugural Expert Live Show where I interviewed key thought leaders in the outdoor industry and took live questions from our audience.

Sidney, Nebraska, Us

Oversee social media program strategy, planning, reporting, and department integration. Social media isn't just a marketing initiative, it's a vital business arm to sustain growth that touches all departments in the company. Fantastic team, unstoppable brand, passionate community of customers, I enjoy my work here.

Portland, Oregon, Us

Manage social media channels and campaigns for the Columbia brand. Monitor consumer feedback and indirect and direct brand mentions. Build and managed influencer marketing program and other marketing initiatives centered around repositioning the brand to reach a broad and younger demo. @Columbia1938facebook.com/ColumbiaSportswear

Provide attractive content to avid outdoor readers. Awarded writer of the year in 2010. Utilize affiliate marketing with REI, Backcountry.com, and Altrec.com. www.gear.com/teleknees

I've worked with a variety of companies to increase their social presence. This includes building and implementing strategies and tracking progress on campaigns. I've created communication templates to increase buy-in from key players and stakeholders who are new to social media optimization.

Salt Lake City, Utah, Us

Helped build and start the social presence for Ski Utah Yeti to support tourism for the skis resorts in Utah.

Managed relationships with local media and recruited students to join forums and events.