Adam Chafe Email & Phone Number

Brighton, Michigan, US

Brighton, Michigan, US

Fairlawn, Ohio, US

Cleveland, OH, US

• Held P&L responsibility for all global marketing of the SWAF brand to include: Product and Brand Management, Business Development and Consulting, OE Service, Associated Products Purchasing, Color Labs, Training.
• Grew revenue, improved PBT threefold, and reduced SG&A expenses.
• Directed distribution marketing for coatings and associate product SKUs, 100+ vendors, and $100+ million in sales.
• Doubled brand recognition in three years by developing new communications strategies.
• Launched global Branch Re-fresh strategy and justification - upgraded brand presentation, reducing showroom inventory, driving universal product plan-o-gram compliance, and upgrading work environment for associates.
• Established and managed marketing partnerships with NASCAR & Indy racing league, teams, and the Barrett Jackson Collector Car Auctions.

Cleveland, OH, US

• Held brand P&L responsibility for $1+ billion in revenue. Directed all group marketing functions for US, Canada, and Mexico including Product and Brand Management, New Business Development, Market Research, and.
• Championed brand strategy and packaging innovation for DIY paint. Earned multiple patents for the “Twist & Pour™” container, resulting in Dutch Boy brand growth to the most widely distributed DIY paint brand. Increased.
• Delivered the first market share gains for the Pratt & Lambert brand in 10+ years by formulating a brand re-invention strategy that included new packaging, media, syndicated color display, and digital experience.
• Directed agency partners responsible for marketing communications, promotions, and public relations. Introduced “The Duplicolor Garage” web-series to launch new products, create internal media personalities, make.
• Developed consumer segmentation, brand positioning, and distribution strategies for a multi-brand portfolio.
• Integrated the Purdy brush brand post-acquisition and drove doubled digit growth every year.

Cleveland, OH, US

• Directed product and merchandising for branded Architectural paint businesses. Responsible for product and packaging development, advertising and promotion executions, trade show and licensee management for U.S. and.
• Directed the licensed brand launches of Disney Color and Martha Stewart Home, plus worked with Ralph Lauren and Colonial Williamsburg, opening new channels and generating new business.
• Directed product development for Dutch Boy Dimensions - completed a new product launch in less than 4 months, helping the Menard’s account achieve 40% growth in 2 successive years.
• Managed agency consolidation review process that lowered agency retainer fees close to a million dollars.

Cleveland, OH, US

• Managed a portfolio of Hardware and Automotive Aerosol and related products categories. Brands included: Krylon and Duplicolor, plus multiple private label programs with partners including Wal*Mart and Ace Hardware..
• Created new brand positioning as the focal point for all marketing activity.
• Led development and production of television, print, radio, and digital marketing campaigns.
• Secured title sponsorship of This Old House, televisions highest rated home improvement show at the time.

Cleveland, OH, US

Product manager for $90 million Krylon brand in all channels of distribution. Responsible for all marketing planning. Responsible for all product planning and development, channel programs, and marketing communications.

Towson, MD, US

Member of cross-functional team to develop globally manufactured products for N. American professional markets.

Towson, MD, US

Launched DeWalt brand event-marketing programs in Canada, hiring and managing the first End-user Specialists. Introduced core U.S. programs through all major distribution.

Towson, MD, US

Sales responsibility for a $1.5 million territory covering all distribution in three states. Increased volume by 190%.

Bachelor Of Science (B.S.), Marketing

Executive Education -- Finance For The Non-Financial Manager

Strategic Marketing Management