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Senior Sales and Marketing executive with diverse Product, Brand, and Channel experience in both Consumer (B2B) and Commercial (B2C) markets. Creative and results oriented leader recognized for revenue growth, product innovation, and cost reduction. Strategic thinker with demonstrated ability to develop and execute business strategies that enhance shareholder value. Significant experience in Media, Licensing, Sponsorship, Retail Merchandising, Research, and Marketing Metrics. Collaborative and energetic leader who develops people and promotes a team environment. New Product Development· Ideation, Research, and Metrics· Project Evaluation and Resourcing· Stage Gate Systems· Global CommercializationBranding & Communications· Brand Strategy / Transformation· Media, Creative & Planning· Marketing Automation & CRM· Website & Social DevelopmentOrganizational Structure & Talent· Department Design & Planning· Talent Development Programs· Global Management· Budget Management
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Executive Vice PresidentBc Construction Group Aug 2024 - PresentBrighton, Michigan, Us -
Vice President / Business Development & MarketingBc Construction Group Sep 2022 - PresentBrighton, Michigan, Us
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Chief Sales And Marketing OfficerWelty Building Company Ltd Mar 2017 - Sep 2022Fairlawn, Ohio, Us -
Vice President Of Marketing, Automotive Finishes DivisionSherwin-Williams Automotive Finishes 2009 - 2016Cleveland, Oh, UsHeld P&L responsibility for all global marketing of the SWAF brand to include: Product and Brand Management, Business Development and Consulting, OE Service, Associated Products Purchasing, Color Labs, Training Centers, Marketing Services, and Motorsports Marketing. Sherwin Williams owns hundreds of branches, servicing the Collision, Fleet, Commercial Vehicle, Equipment, and Aerospace market segments. Led team of 100+ marketing and technical professionals with a multi-million dollar marketing budget.• Grew revenue, improved PBT threefold, and reduced SG&A expenses. • Directed distribution marketing for coatings and associate product SKUs, 100+ vendors, and $100+ million in sales.• Doubled brand recognition in three years by developing new communications strategies.• Launched global Branch Re-fresh strategy and justification - upgraded brand presentation, reducing showroom inventory, driving universal product plan-o-gram compliance, and upgrading work environment for associates.• Established and managed marketing partnerships with NASCAR & Indy racing league, teams, and the Barrett Jackson Collector Car Auctions.• Improved new product sales by re-engineering development, planning, investment, and resourcing processes.• Restructured Marketing and Color functions by Market Segments. Introduced new training and planning processes to improve career pathing and project ROI.• Established a new promotion strategy, introducing new planning model for media, digital, direct marketing, social, events, and partnerships. • Re-vamped all web-sites and integrated new CRM system, marketing automation, and sales communications. • Corporate CMO Council leader with a strong record of Financial and Project Management, Event Production, and Community Service. -
Vice President Of Marketing, Diversified Brands DivisionSherwin-Williams Automotive Finishes 2001 - 2009Cleveland, Oh, UsHeld brand P&L responsibility for $1+ billion in revenue. Directed all group marketing functions for US, Canada, and Mexico including Product and Brand Management, New Business Development, Market Research, and Marketing Services. Managed complex portfolio of 15 national brands and 20 private labels in Commercial and Retail markets. Brands included: Dutch Boy, Pratt & Lambert, Purdy, Krylon, Duplicolor, and Martha Stewart through a team of 65 marketing professionals and a multi-million dollar marketing budget.• Championed brand strategy and packaging innovation for DIY paint. Earned multiple patents for the “Twist & Pour™” container, resulting in Dutch Boy brand growth to the most widely distributed DIY paint brand. Increased distribution threefold and earned recognition by USA Today as a “Best Product for 2002.”• Delivered the first market share gains for the Pratt & Lambert brand in 10+ years by formulating a brand re-invention strategy that included new packaging, media, syndicated color display, and digital experience.• Directed agency partners responsible for marketing communications, promotions, and public relations. Introduced “The Duplicolor Garage” web-series to launch new products, create internal media personalities, make product placement appearances on cable Automotive TV shows.• Developed consumer segmentation, brand positioning, and distribution strategies for a multi-brand portfolio.• Integrated the Purdy brush brand post-acquisition and drove doubled digit growth every year.
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Director Of Marketing, Diy And Licensed Brands, Consumer GroupSherwin-Williams Paints 2000 - 2000Cleveland, Oh, UsDirected product and merchandising for branded Architectural paint businesses. Responsible for product and packaging development, advertising and promotion executions, trade show and licensee management for U.S. and Canada. Led a team of 6 marketing managers responsible for $260 million in revenue with a multi-million dollar budget.• Directed the licensed brand launches of Disney Color and Martha Stewart Home, plus worked with Ralph Lauren and Colonial Williamsburg, opening new channels and generating new business.• Directed product development for Dutch Boy Dimensions - completed a new product launch in less than 4 months, helping the Menard’s account achieve 40% growth in 2 successive years.• Managed agency consolidation review process that lowered agency retainer fees close to a million dollars.
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Category Director, Krylon Products Group, Diversified BrandsSherwin-Williams Paints 1998 - 1999Cleveland, Oh, UsManaged a portfolio of Hardware and Automotive Aerosol and related products categories. Brands included: Krylon and Duplicolor, plus multiple private label programs with partners including Wal*Mart and Ace Hardware. Managed a team of 5 marketing managers responsible for $180 million in revenue.• Created new brand positioning as the focal point for all marketing activity.• Led development and production of television, print, radio, and digital marketing campaigns.• Secured title sponsorship of This Old House, televisions highest rated home improvement show at the time.
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Product ManagerSherwin-Williams Paints 1996 - 1997Cleveland, Oh, UsProduct manager for $90 million Krylon brand in all channels of distribution. Responsible for all marketing planning. Responsible for all product planning and development, channel programs, and marketing communications.
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Product Manager, Stationary Tools - Dewalt Industrial Tool DivisionBlack & Decker 1994 - 1996Towson, Md, UsMember of cross-functional team to develop globally manufactured products for N. American professional markets. -
National Sales & Event Marketing Manager, Dewalt Industrial Tools DivisionBlack & Decker 1993 - 1993Towson, Md, UsLaunched DeWalt brand event-marketing programs in Canada, hiring and managing the first End-user Specialists. Introduced core U.S. programs through all major distribution.
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Field Sales, Dewalt Industrial Tools DivisionBlack & Decker 1990 - 1992Towson, Md, UsSales responsibility for a $1.5 million territory covering all distribution in three states. Increased volume by 190%.
Adam Chafe Skills
Adam Chafe Education Details
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Miami UniversityMarketing -
The University Of Chicago Booth School Of BusinessExecutive Education -- Finance For The Non-Financial Manager
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University Of Michigan - Stephen M. Ross School Of BusinessStrategic Marketing Management
Frequently Asked Questions about Adam Chafe
What company does Adam Chafe work for?
Adam Chafe works for Bc Construction Group
What is Adam Chafe's role at the current company?
Adam Chafe's current role is Commercial Construction Executive.
What is Adam Chafe's email address?
Adam Chafe's email address is ac****@****lty.com
What is Adam Chafe's direct phone number?
Adam Chafe's direct phone number is +121633*****
What schools did Adam Chafe attend?
Adam Chafe attended Miami University, The University Of Chicago Booth School Of Business, University Of Michigan - Stephen M. Ross School Of Business.
What are some of Adam Chafe's interests?
Adam Chafe has interest in Children, Politics, Education, Arts And Culture, Health.
What skills is Adam Chafe known for?
Adam Chafe has skills like Market Planning, Marketing Strategy, Product Development, Marketing, Strategic Planning, Competitive Analysis, Market Development, Product Marketing, Retail, Market Research, Marketing Communications, New Product Development.
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