Adam Chafe Email & Phone Number

Brighton, Michigan, Us

Brighton, Michigan, Us

Fairlawn, Ohio, Us

Cleveland, Oh, Us

Held P&L responsibility for all global marketing of the SWAF brand to include: Product and Brand Management, Business Development and Consulting, OE Service, Associated Products Purchasing, Color Labs, Training Centers, Marketing Services, and Motorsports Marketing. Sherwin Williams owns hundreds of branches, servicing the Collision, Fleet, Commercial Vehicle, Equipment, and Aerospace market segments. Led team of 100+ marketing and technical professionals with a multi-million dollar marketing budget.• Grew revenue, improved PBT threefold, and reduced SG&A expenses. • Directed distribution marketing for coatings and associate product SKUs, 100+ vendors, and $100+ million in sales.• Doubled brand recognition in three years by developing new communications strategies.• Launched global Branch Re-fresh strategy and justification - upgraded brand presentation, reducing showroom inventory, driving universal product plan-o-gram compliance, and upgrading work environment for associates.• Established and managed marketing partnerships with NASCAR & Indy racing league, teams, and the Barrett Jackson Collector Car Auctions.• Improved new product sales by re-engineering development, planning, investment, and resourcing processes.• Restructured Marketing and Color functions by Market Segments. Introduced new training and planning processes to improve career pathing and project ROI.• Established a new promotion strategy, introducing new planning model for media, digital, direct marketing, social, events, and partnerships. • Re-vamped all web-sites and integrated new CRM system, marketing automation, and sales communications. • Corporate CMO Council leader with a strong record of Financial and Project Management, Event Production, and Community Service.

Cleveland, Oh, Us

Held brand P&L responsibility for $1+ billion in revenue. Directed all group marketing functions for US, Canada, and Mexico including Product and Brand Management, New Business Development, Market Research, and Marketing Services. Managed complex portfolio of 15 national brands and 20 private labels in Commercial and Retail markets. Brands included: Dutch Boy, Pratt & Lambert, Purdy, Krylon, Duplicolor, and Martha Stewart through a team of 65 marketing professionals and a multi-million dollar marketing budget.• Championed brand strategy and packaging innovation for DIY paint. Earned multiple patents for the “Twist & Pour™” container, resulting in Dutch Boy brand growth to the most widely distributed DIY paint brand. Increased distribution threefold and earned recognition by USA Today as a “Best Product for 2002.”• Delivered the first market share gains for the Pratt & Lambert brand in 10+ years by formulating a brand re-invention strategy that included new packaging, media, syndicated color display, and digital experience.• Directed agency partners responsible for marketing communications, promotions, and public relations. Introduced “The Duplicolor Garage” web-series to launch new products, create internal media personalities, make product placement appearances on cable Automotive TV shows.• Developed consumer segmentation, brand positioning, and distribution strategies for a multi-brand portfolio.• Integrated the Purdy brush brand post-acquisition and drove doubled digit growth every year.

Cleveland, Oh, Us

Directed product and merchandising for branded Architectural paint businesses. Responsible for product and packaging development, advertising and promotion executions, trade show and licensee management for U.S. and Canada. Led a team of 6 marketing managers responsible for $260 million in revenue with a multi-million dollar budget.• Directed the licensed brand launches of Disney Color and Martha Stewart Home, plus worked with Ralph Lauren and Colonial Williamsburg, opening new channels and generating new business.• Directed product development for Dutch Boy Dimensions - completed a new product launch in less than 4 months, helping the Menard’s account achieve 40% growth in 2 successive years.• Managed agency consolidation review process that lowered agency retainer fees close to a million dollars.

Cleveland, Oh, Us

Managed a portfolio of Hardware and Automotive Aerosol and related products categories. Brands included: Krylon and Duplicolor, plus multiple private label programs with partners including Wal*Mart and Ace Hardware. Managed a team of 5 marketing managers responsible for $180 million in revenue.• Created new brand positioning as the focal point for all marketing activity.• Led development and production of television, print, radio, and digital marketing campaigns.• Secured title sponsorship of This Old House, televisions highest rated home improvement show at the time.

Cleveland, Oh, Us

Product manager for $90 million Krylon brand in all channels of distribution. Responsible for all marketing planning. Responsible for all product planning and development, channel programs, and marketing communications.

Towson, Md, Us

Member of cross-functional team to develop globally manufactured products for N. American professional markets.

Towson, Md, Us

Launched DeWalt brand event-marketing programs in Canada, hiring and managing the first End-user Specialists. Introduced core U.S. programs through all major distribution.

Towson, Md, Us

Sales responsibility for a $1.5 million territory covering all distribution in three states. Increased volume by 190%.

Bachelor Of Science (B.S.), Marketing

Executive Education -- Finance For The Non-Financial Manager

Strategic Marketing Management