A little about my journey as a marketer: I’ve spent 14 years driving profitable growth for brands ranging from startup ($40M) to Fortune 75 ($40B) by unlocking new customers and maximizing existing customer revenue. I love building brands that customers connect with. Financial services & insurance is a crowded space offering much of the same - so how do you escape the competitive herd? I’m proud to say that at USAA we’ve got the secret sauce: Our member retention is over 95% and our NPS 80. Our members truly love our brand and our product. I have a deep proficiency in brand, performance marketing and customer lifecycle/deepening. I have a proven record of building growth engines through paid, organic, owned, sales, and sponsorship channels (for D2C and B2B). I’ve recruited and led top performing teams and have a unique combination of skills in marketing, analytics, product, and technology that allows me to be a hands-on builder.My industry experience is primarily in financial services / insurance but I’ve also consulted across many industries (mobile app, e-commerce, consumer goods, real estate).
Listed skills include Digital Marketing, Data Analysis, Competitive Analysis, Omniture, and 44 others.