Fleetcor are a leading global provider of corporate payment products to over 800,000 businesses around the world. They are one of the 250 fastest growing companies in the world in the Forbes annual rankings.- Manage a team of 9 (plus 6 managed service) across Development, Product and SEO/Content- Develop an unparalleled understanding of a customer’s needs and digital touchpoints to position the business as a digital-first sales organisation- Define and implement the strategic, commercial and technical vision for the UK/Europe web estate of 30+ websites and 15 ecommerce platforms across 7 brands- Develop the SEO strategy to drive acquisition and engagement from prospects and customers- Partner with the CRO agency to drive a continuous optimisation programme- Collaborate with wider Digital team and technical teams to implement the ongoing CRM (Salesforce) and Automation (Marketo) strategy- Strategic lead for digital transformation projects, working globally with Sales/Operations/IT

Key Achievements:- Business lead for an 18 month Digital Transformation project (to deliver in mid 2021) including technology stack and CMS migration, development roadmap with 3rd party, implementation of new automated testing framework, CRM integration and internal communication.- Propose and execute the centralisation of the SEO and PPC marketing channels, attributing to over 60% of business enquiries and 30% of sales.- Product champion and steering group representative for the Group migration to the Microsoft Dynamics CRM platform.- Manage roadmap for development of the MyHome Plus Customer Portal platform, including translation project, CRM integration and wider Group roll-out. This has led to a 90% customer update as part of a wider Group target.- Development of the first Group social media strategy.- Launch of a new email marketing platform across the Group, integrated into the CRM platform and sending over 100 marketing emails per month.Key Responsibilities:- Manage and develop the digital marketing strategy across the Berkeley Group and its various operating companies.- Manage a Development/Testing team of nine, Digital Marketing of four and two Digital Project Managers.- Represent and lead Digital involvement at wider business engagement groups, including Digital Steering Committee and Sales & Marketing Committee.- Work with regional teams to execute communication strategies across channels including SEO, PPC, CRO, email and social media to support acquisition, engagement, conversion and retention of customers.- Development of analytics and reporting capabilities, including roll-out across all Group marketing teams.- Product Owner for the Group website and Customer Portal, managing and prioritising the development and testing roadmap.- Manage agency relationships and budgets across core digital channels, and Group relationships with external portals.- Management of internal budgets and commercial/channel forecasts.

- Work with regional teams to execute communication strategies across channels including SEO, PPC, email and social media to support acquisition, engagement, conversion and retention of customers.- Management of a team of 11 (UK and Overseas based) including Digital Account Executives, Designers, Content & Campaign specialists.- Acting Product Owner working with the support Development team to define ongoing requirements and prioritisation of website developments.- Manage SEO and PPC agency relationships.- Management of the central Digital Marketing budget.

Joined the company as the first central Digital Marketing resource, responsible for the support of the new Group website launch, and integration of the WebTrends analytics platform. Further to this the ongoing management of the SEO/PPC and email marketing channels.

- To develop, manage and execute the B2C strategy to support the glass.co.uk proposition.Execute PPC & email strategy to support customer acquisition, engagement, conversion and retention.- Develop and implement editorial content plans to drive online engagement.- To ‘own’ all aspects of user experience, including analytics platforms to maximise online customer journeys and inform ongoing action plan for website optimisation.- To support the Head of Consumer in the creation of business cases for new product propositions.- Manage external agencies and appropriate budgets.

- Work with internal stakeholders to construct integrated marketing plans, focusing on how email can be used effectively to help drive customer value and also enhance the customer experience.- Manage internal stakeholders to help effectively plan and build best in class email communications. - Manage third party agency to build an effective email strategy focusing on quality and effectiveness of email communications throughout the customer journey/lifecycle. - Influencing various internal stakeholders on how email is used as part of an integrated marketing plan.- Drive testing strategies to improve campaign value and reduction in customer contact.- Produce campaign reports and insights to present to key stakeholders.

- Develop, maintain and manage all faculty school/research websites.- Develop/manage all PPC, SEO & social media strategies, increasing acquisition and engagement.- To co-ordinate all offline advertising across both schools, covering both creative and media buying.- To use student research and competitor/market insight to help promote and position the schools.- Management of third party agencies and budgets to support all marketing activity.- Evaluation and analysis of all analytics to inform future campaigns and strategy.- Management and development of online internal communication tools (intranet).- Management of email communications across the faculty.

To further develop and implement the online marketing strategy, including website development to reflect the new business proposition. Responsible for the development and implementation of the companies online marketing strategy and working with account managers to help develop direct marketing solutions for our clients.

To work within the marketing department promoting all aspects of the business to their broker base, specifically concentrating on E-Commerce. Responsibilities included management of all website content and functionality, planning and development of new website features, management of email communications and online advertising and controlling agency relationships in relation to all online activities.

To plan and conduct all aspects of marketing activity to support the recruitment and retention of financial service brokers, including advertising, printed materials and online marketing development.