Adam Cheung

Adam Cheung Email and Phone Number

VP of Customer Success and Strategy at Alpha Precision Media @ Alpha Precision Media
Adam Cheung's Location
Los Angeles, California, United States, United States
About Adam Cheung

Email/Social/Digital Marketer with broad marketing and analytical experience. Good listener that is able to bridge the gap between technical and business teams.Took time off to be caretaker for my terminally ill dad and then spend time with my mom from Jan 2019 to present.Fifteen plus years of experience within the email/social/online marketing space with a high aptitude to learn new technologies and understand how they can help businesses achieve their goals. I'm a marketer but I love technology and strive to understand how things work beneath the hood. Experience on both the acquisition and retention sides, B2C and B2B.Specialties: Email deliverability, account management, sales engineering, email marketing, online marketing, paid social media, social media marketing, B2B marketing, social media analytics, A/B testing, data analysis, business analysis, data science

Adam Cheung's Current Company Details
Alpha Precision Media

Alpha Precision Media

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VP of Customer Success and Strategy at Alpha Precision Media
Adam Cheung Work Experience Details
  • Alpha Precision Media
    Vp Of Customer Success And Strategy
    Alpha Precision Media Dec 2020 - Present
    - Customer Success lead for a digital advertising firm focused on CTV, OLV, Display and Radio- Support for various DSPs including Amazon and DV360- Overall sales and strategy input and support
  • Tbd
    Took Time Off To Be A Caretaker For Terminally Ill Dad And Then Spent Time With My Mom
    Tbd Jan 2019 - Dec 2020
    Will look to return to the workforce in the Fall of 2019, focusing on remote office roles or one that will allow me to be back and forth between NYC/LA areas
  • Nbcuniversal Media, Llc
    Senior Social Analytics Consultant
    Nbcuniversal Media, Llc Nov 2016 - Dec 2018
    Los Angeles, Ca
    - Led the development of a best of breed social analytics and reporting platform, incorporating data elements from multiple sources including native social platforms, Spredfast, Nielsen Social, Crowd Tangle and internal databases- Created DOMO dashboards for various business stakeholders- Led weekly content performance meetings between Social, Creative and Data teams - Identified, researched and determined opportunities to enhance existing database - Liaised between data science, data engineering and business teams to research and define requirements and manage rollout of reporting capabilities- Performed ad hoc analysis of high priority campaigns and social platforms
  • Roi Dna
    Associate Director, Digital Marketing Programs
    Roi Dna Oct 2012 - Nov 2016
    Los Angeles, Ca
    - Managed end-to-end Paid Social and Email programs from strategy and execution to reporting and analysis across ROI DNA client base: o Doubled revenue on Virgin America paid social efforts from $500k monthly to over $1mm monthlyo Created and executed paid social lead gen programs including LinkedIn, Twitter and Facebook for a number of B2B software companies including Radius Intelligence, OpenDNS, EventBoard and Bauer’s Intelligent Transportationo Created and executed paid social programs for B2C clients including Malwarebytes, Loop Commerce and Man Crates- Managed end-to-end Email marketing programs for ThreatTrack Software and Malwarebytes- Supported Sales team in pitch efforts for Paid Social and Email programs by providing audits and analysis of existing programs
  • Tollfreeforwarding.Com
    Email Marketing
    Tollfreeforwarding.Com Dec 2011 - Jun 2012
    Los Angeles, Ca
    - Created and implemented separate automated email streams for new trial customers, current customers, past customers, lapsed trial customers- Created and implemented a remarketing email program for customers that have signed up on the website but never tried the product- Designed, implemented and wrote content for monthly customer newsletter - Increased customer conversions by 25% through email programs- Initiated LinkedIn advertising efforts
  • Thirdage.Com
    Vp Of Marketing
    Thirdage.Com Aug 2010 - Dec 2011
    Orange County, California Area
    - Grew email database from 50K to 250K active subscribers - Grew annualized profit of email newsletter business from a slight loss to $200K annually- Development and execution of end-to-end communication strategy for new email subscribers, including standalone marketing drops, automated welcome campaign streams and newsletter communications- Procured 15 new advertising offers for advertorial site in first month of operation. Managed day to day client relationships with advertisers - Established website content partnerships with Fortune 500 companies- Initiated media buying strategy through Anonymous Media platform, with purchase on the Right Media and DoubleClick ad exchanges to drive traffic to GoodLifeNow.com advertorial pages.
  • Hydra
    Director Of Email Operations
    Hydra Jul 2009 - Jul 2010
    - Grew business from annualized revenue of $120K to $2.4mm annually- Grew business from breakeven profits to $1mm annualized profit- Implementation of third party software solution to replace existing legacy software system- Development of two staff members from Campaign Coordinators to self-sustained Campaign Managers
  • Verdasys
    Security Solutions Architect
    Verdasys May 2008 - Oct 2008
    - Conducted successful Proof of Concept for Federal Reserve Bank of Chicago. Client went on to purchase software license- Revamped Design Specification documentation process based on feedback from Program Managers who were responsible for the software implementation phase. New specification document reflected a clearer and better defined process to allow for a more efficient implementation for subsequent projects
  • Zeta Interactive
    Senior Account Manager/Deliverability Leader
    Zeta Interactive Jul 2007 - May 2008
    New York, Ny
    - Created and implemented lifecycle program for Bally Fitness including messaging and segmentation strategy- Created and implemented triggered messaging system for Dollar Thrifty Automotive Group customers upon rental completion to solicit feedback for their rental experience and subsequent coupon for future rental- Created and implemented triggered messaging system for Mattel based on a set of defined activities including purchase confirmations, birthdates and abandoned shopping carts- Integrated Return Path solution into campaign management interface - Managed the overall success of the delivery of our client programs into ISPs, serving as the primary escalation point for all client issues
  • Dow Jones And Company
    Email Policy And Operations Manager
    Dow Jones And Company Oct 2005 - Jun 2007
    - Created cross-functional group of email marketing software users across the organization including representatives from Technology, Marketing and Legal departments to meet on a monthly basis and share knowledge across the organization- Spearheaded software vendor selection committee and lead team in the creation and review of RFP document that was disseminated to potential vendors and subsequent software demonstration and selection process- Collaborated with Marketing and Legal teams to identify issues with existing opt-in process and subsequent development of new process- Successfully managed the deliverability of 30mm monthly emails across newsletter and marketing mailings
  • Pivotal Veracity
    Consultant
    Pivotal Veracity Aug 2005 - Oct 2005
  • Waterfront Media
    Director, Email And Inventory Optimization
    Waterfront Media May 2004 - Mar 2005
    - Launched series of newsletters with optimized banner ad placements- Grew list size by 25% through co-registration and list rental acquisition efforts- Signed on 10 co-registration partners whose offers were inserted into various registration funnels- Increased inbox deliverability by 50% across an email newsletter business of 7mm emails daily
  • Cheetahmail
    Email Privacy Manager
    Cheetahmail Mar 2003 - Apr 2004
    - Launched a series of training sessions and webinars targeted towards customer base to educate and inform them regarding legislation and best practices around email delivery- Developed reporting to monitor deliverability of email marketing campaigns- Created marketing collateral around Email Deliverability solutions offered by CheetahMail and worked closely with Sales and Account Management teams in the sale of these solutions
  • Digital Impact
    Sales Engineer
    Digital Impact 1999 - 2002
    - Generated 25% of the New York office’s total revenue by successfully managing the execution of direct and electronic marketing strategies for a select group of clients, including Publishers Clearing House, Flooz, Time Inc. properties, govWorks.com and beautyjungle.com- Served as the exclusive technical partner for 10 sales people and exercised effective team-based selling techniques to successful close over 25 new clients including Unilever – Calvin Klein, UPS, AOL, GE Financial Services, Diners Club, AT&T, Binney and Smith, Sharp Electronics, Fidelity, Bell Canada, Chase Manhattan, Sony Electronics, National Wildlife Federation and Primedia (all on a retainer basis with annual revenue ranging from $120K to $1.5mm plus).

Adam Cheung Skills

Email Marketing Online Marketing Lead Generation Digital Marketing Online Advertising Affiliate Marketing Ppc Strategy Marketing Seo E Commerce Business Development Strategic Partnerships Web Marketing Digital Strategy Web Analytics Google Adwords Analytics Google Analytics Social Media Marketing Direct Marketing Management Account Management Advertising B2b Mobile Marketing Customer Acquisition Conversion Optimization Integrated Marketing Awesomeness Database Marketing Multi Channel Marketing Time Management Collaborative Environment Endorsements Face Recognition Basketry Comedy Glasses Social Media Marketing Strategy Digital Media B2b Marketing Facebook Paid Media Customer Relationship Management

Adam Cheung Education Details

Frequently Asked Questions about Adam Cheung

What company does Adam Cheung work for?

Adam Cheung works for Alpha Precision Media

What is Adam Cheung's role at the current company?

Adam Cheung's current role is VP of Customer Success and Strategy at Alpha Precision Media.

What is Adam Cheung's email address?

Adam Cheung's email address is ad****@****uni.com

What is Adam Cheung's direct phone number?

Adam Cheung's direct phone number is +191781*****

What schools did Adam Cheung attend?

Adam Cheung attended University Of Pennsylvania.

What skills is Adam Cheung known for?

Adam Cheung has skills like Email Marketing, Online Marketing, Lead Generation, Digital Marketing, Online Advertising, Affiliate Marketing, Ppc, Strategy, Marketing, Seo, E Commerce, Business Development.

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