Adam Clements Email & Phone Number

London, Gb

London Area, United Kingdom

London, United Kingdom

London, United Kingdom

Marketing Director

London, United Kingdom

O2 Institute & O2 Academy Birmingham

Working across two fast paced and busy venues, it is my responsibility that all marketing activity and strategic campaigns are planned and delivered; engaging both existing and new audiences, building customer loyalty and maximising ticket sales. Working closely and collaborating with the teams within the venues as well as Head Office departments and promoters, communication is a key factor to ensure work is collaborative and efficient. Working in both online and offline environments, campaigns work collaboratively across a number of channels. As the digital landscape grows and consumer behaviour develops, I am responsible for engaging audiences via new channels, trends and thinking creatively to provide ideas for innovative content to help drive engagement and ultimately ticket sales. As line manager to the Marketing Assistants in each venue, I am responsible for their day-to-day workload as well project managing their output across campaigns and delivering content and ticket sales.

Working in the marketing department for the Barclaycard Arena and the Genting Arena, the original role of Marketing Co-ordinator developed to Account Executive and then Account Manager as responsibility increased, consisting of managing the day-to-day running of the marketing of events at both Arenas through the planning and delivering of marketing campaigns. The role required me to work closely alongside numerous internal departments; ticketing and box office, Digital, PR, Research and Development (data), Studio, Sales and Event Management, as well as directly with Promoters and event organisers, ensuring that marketing support packages and campaigns are carefully planned, communicated and executed with the primary objective of driving ticket sales and attendance to the events. Working in a consumer facing environment required me to be both reactive and proactive in the marketing activity delivered. Through measuring performance and setting KPIs (including ROI), campaigns were analysed and improved to achieve greater results in the future. I was also line manager to the Social Media Marketing Executive, managing their day-to-day workload and driving their development in the Arenas Marketing Team and the wider business.

Birmingham, United Kingdom

Working in a full service agency across several BTL and ATL clients including B&Q, House of Fraser, Nationwide Autocentres, M&B Pubs, Birmingham City Council and Spirit Health Clubs, across marketing activity ranging from printed campaigns to digital marketing for promoting brands. My role consists of the day-to-day running of several accounts in addition to full project management; from putting together initial quotes and timing plans, to setting deadlines and invoicing. The role requires me to work closely with both Account Managers and the creative department, while also working directly with the Marketing Communications client contact and suppliers. Working in a fast-moving, highly pressured environment requires me to frequently work both collaboratively and independently, switching between the two continuously.