DeCODE builds breathtaking websites that drive sales for your business without a price that would take your breath away.We understand that Companies don’t need websites. Companies need a regular stream of high-quality leads. Customers eager, educated, and ready to purchase their products or share their vision. This is the core of a DeCODE build. Websites are no longer set and forget, winning an online race is now a marathon, not a sprint. Visually stunning sites with limited back end functionality and no ability to perform in search are redundant.At DeCODE we build sites that perform.

From start up to $9.2 million per year in revenue• Took the business from Start-Up to $2.9 million p/a in revenue• Successfully packaged and sold the business exiting position and remaining as Head of Marketing• Then took the business from $2.9 million to $8.2 million per year in revenue• Developed Facebook following from 20 followers to 21,000+ with 90%+ in core customer group• Moved website from 30 average users per day to 300+ average daily usersAs the Head of Marketing and Business Advisor for All About Shade I have worked to develop a market leading brand that now holds a significant share of the West Australian market. Having evolved to meet significantly changing market conditions and different business life stages All About Shade is now a well-known company across Western Australia with great growth potential.All About Shade are Western Australia's premier Outdoor Blind supplier and installer. Working across metropolitan Perth and through out the Southern Regions of Western Australia we travel far and wide to look after you.We stock a range of solutions to meet whichever sun, shade, or wind challenge you have including:- Ziptrak® Outdoor Blinds- Patio Blinds- Plantation Shutters- Roof to Fence Blinds- Folding Arm Awnings

• Increased Paying Subscriber Customer Base by 127%• Increased Website Users by 595% (270,000+ users in 12 months)• Grew Search Visibility across core keywords from 6.17 to 16.9• Gained 42 Top 3 Google Spots across key terms w’ 13+ Position 1 spots heldRosterElf is a magically simple cloud software platform that handles all SME staff rostering tasks with ease. It takes care of everything from staff availability, rostering, shift swaps, clock-in-out, and has payroll integration features including Xero, MYOB, and Sage.As Head of Marketing for RosterElf I lead the Marketing Team and Development Team, while working direclty with the Sales and Customer Success Teams to improve customer experience and drive new users to the platform.Working against a host of well-funded, larger competitors we were able to significantly grow market share whilst driving down our cost of customer acquisition.

The Icarian Group of Companies consists of four key divisions: Research, Advice, Management, and Investment.Icarian’s success in delivering results for clients in a range of business situations ranging from standard business practice to outright hostile and has been underpinned by one key area, Research.With the right information and analysis Icarian then works to deliver swift and decisive action to help companies achieve success.

Indoor Air Quality Solutions (IAQS) is a specialist chemical, mould, dust, odours, VOC or other indoor pollutants company. Indoor Air Quality Solutions have the expertise and experience to investigate your concerns and help you to quantify and understand the hazard and how it may be effecting your home or workplace.Not only will we help you to understand the cause of the hazard, we are also specialists at defining the scope of work required for permanently fixing the problem.

With a focus on Distressed Asset investing and Business Turnarounds the Icarian Investment fund helped bring about projects and businesses that would otherwise be unable to raise funds due to the nature of the situation and the appetite of available investors.The fund worked with specific projects and can enter at differing life stages. Each project is overseen and in some cases managed by various sections of the Icarian Group to ensure that the company has the support it needs to thrive.The key to delivering a successful turnaround through the investment fund has shown time after time to be solid management, impeccable market research, and the right application of funds at the right times.The fund closed off in March 2021 after successfully exiting all remaining positions. With a profitable run over the 7 years of the fund it proved to be a working model for the turnaround industry.

After acquiring Polmac Trailers I was able to restructure the business, refresh the brand, build sales and marketing pipelines, grow sales (9.3% YoY growth), drive business profitability, and exit via a trade sale.Polmac Trailers has been successfully manufacturing high quality trailers since 1973. We are Western Australia's premier custom trailer manufacturer supplying a number of industries including mining, boating, agricultural and industrial works.

Working closely with Global Tier One Partners Gentium facilitates international investment and financial solutions for the Bangladesh Government and it’s people.Gentium Solutions Group have worked with the Bangladesh Government to identify those opportunities and needs that best support the Bangladesh Government’s Sustainable Development Goals.Current projects range Infrastructure, Dredging, Shipbuilding, Manufacturing, Residential andCommercial Land Development, and Insurance.

• Full P&L control and accountability • Lead a team of 26 people including Direct reports, indirect reports, sub-contractors.• Development and execution of business strategy• Effectively utilise resources to maximise profit, volume and GDB growth.• Develop, train and coach State Team to implement HoReCa strategies and TM&D principles.• Develop value added partnership strategy in relation to SQ and HQ venues and groups.• Develop and manage business relationships with our Third Party Supply Chain Partner.• Identify and Capitalise on new opportunities within the HoReCa channel to drive key strategy• Develop business relationships with key HoReCa Stakeholders

• Develop and launch a new brand into the South Australian Market• Set budgets create and implement business plans• Increase sales through developing new business• Manage Tea Tree Plaza store and events management business• Train, develop and coach a rolling team of 5 – 10 people • Aided design and build of store at Tea Tree Plaza• Created all operating policies and procedures, systemised the business• Create and execute marketing plans to customer base• Develop and introduce new products on a store level • Liaise and negotiate with company representatives, suppliers and customers