Captain, First Team All-Marketing
CurrentWe're a carry brand. Our gear (backpacks, bags, luggage, camera and phone accessories) keeps your stuff organized, accessible, and protected so you can go out there and do whatever it is you do. We pride ourselves in making the best things, and running a business that puts the welfare of our employees, partners, and planet above our own profits.I manage a team of wildly talented and hilarious individuals. Together, we craft a brand and a voice that conveys to the world who Peak Design is, what we care about, and why you should drink our Kool-Aid. We broadcast that voice far and wide. We run direct sales channels that have grown massively every year since 2011. And we gain almost 3 followers every week on Pinterest.Aside from management, my direct contributions include strategy, voice, and messaging. I write a newsletter that half a million people consistently regard as "not SPAM." I write video scripts that customers describe as "insulting attempts at humor." I've also built 0.2% of our tradeshow/store displays. A few years ago a loyal customer called us "wacky, liberal, latte-sipping San Francisco snowflakes" and that's when I finally accepted the fact we're doing things right.
