Spearheaded GoodUnited's evolution into a SaaS solution from an MSP,including a comprehensive rebranding, revamping go-to-market strategies,and launching a brand-new website.• Built growth programs from scratch – including strategy + execution acrossdigital events, digital marketing, content, and industry events.• Instituted core product marketing practices such as Ideal Customer Profiledevelopment, persona crafting, analysis of sales wins/losses, and strategicplanning for product launches, along with extensive market and customeranalysis.• Completely restructured the marketing technology infrastructure, guiding therevenue team towards a full Account-Based Marketing approach to minimizecustomer purchase hurdles and enhance lead conversion efficiency.• Directed Public Relations for GoodUnited, forging pivotal connections withimportant media, vendors, and influencers, and securing the company'splace on numerous industry recognition lists as well as acting as the SME for speaking engagements and strategic content.• Helped GoodUnited launch a brand new platform into the market - a true Tier 1 release that included PR strategy, an owned media summit, influencer relations, and category creation.

Files.com is a SaaS FTP file transfer platform that enables organizations to securely transfer, share, and store files between users, teams, and organizations (B2B).

Introduced some swag to Product Marketing with the help of 4 killer PMMs and 2 VPs of Vertical Strategy. We take Accruent’s growth products to market through digital channels, strategic relationships, and industry associations.• Rebuilt and evolved core Product Marketing functions (Personas, Buyer Journey Mapping, Competitive Intelligence, GTM/Product Launch Process, Win/Loss Analysis Calls, Messaging, and Market Positioning)• Nurtured relationships with industry analysts (Gartner, Forrester), helping to land key apps on the Magic Quadrant + Wave Reports• Drove $5m+ in pipe yearly through paid + organic channels, webinars, thought leadership content, and relationships with industry organizations• Highly involved with lead scoring, nurture tracks + content creation, paid media optimization, referral program launch + optimization, and enablement of SDR + Account Executive teams on products, GTM messaging, and key strategies

Led a team of enablement professionals that fundamentally changed the way enablement was viewed and approached at Accruent. • Revolutionized how onboarding is executed with Ramped Rep Equivalent (RRE) model• Delivered key annual events (SKO, Mid-Year Sales Training) and monthly training• Selected + Implemented key software titles for commercial enablement

Led a global team of 30+ marketing professionals across all disciplines (demand generation, product marketing, sales enablement, content marketing, channel, field marketing) during Accruent’s search for a new Senior VP of Marketing.• Managed a $6.5m budget• Rebuilt and normalized departmental standards (meeting cadence, standard work, yearly department goals)• Completed extended performance reviews and raises

Led a team of 5 sales engineers that focused on upping the game on what a demo could look and feel like. "You know, an SE shouldn't have this much marketing polish" was said to me on more than 3 different occasions... a true sign of what was coming down the pipe.

Served the North Americas & EMEA based Maintenance Connection and Meridian teams by providing product demonstrations and technical assistance for both prospective and current clients throughout the sales cycle with a flair for crisp audio, on-brand visuals, and a sense of urgency that helped to keep pushing me to my ultimate destination (hint: getting back to a marketing team)

My first official software marketing job. I focused on the building blocks of what would be the foundation for my future.• Managed all paid digital demand programs (Brightalk, Gartner)• Delivered all thought leadership content via mixed media channels• Helped to formulate and launch a new software offering from the ground up• Managed all content creation across the buyer’s journey• Responsible for go to market strategies and messaging for core apps