AWARD WINNING BRAND CAMPAIGNS FOR CROWN ROYAL: - 2021 EFFIE AWARD, GOLD AND SILVER WINNERS- 2020 CLIO AWARD, BRONZE WINNERstarpower is an entertainment marketing agency that counsels and connects brands with entertainment, fashion, beauty, and sports talent & influencers.Clients: Crown Royal and Buchanan's

Serving the People is an arts non-profit started by Lucien Smith with the goal of building a platform for emerging artists, free of commercial bias, through resources, community engagement, exhibition opportunities, allowing creative experimentation and expanding means of expression for talented young artists.

Responsible for overseeing WeWork’s approach to talent, artists and thought leaders, with the goal of implementing talent strategy, partnerships and procurement across Global Marketing and Regional Marketing initiatives.Talent secured for various WeWork events include: Red Hot Chili Peppers, Florence + The Machine, Lorde, St. Vincent, Snoop Dogg, Gucci Mane, Rüfüs Du Sol, Wiz Khalifa, Macklemore, Sean Combs, K-Pop stars Hyolyn and Eric Nam, Lily Singh, Issa Rae, Jaden Smith

Talent management / artist development / marketing strategies / brand partnerships / content development / ideation• The Martinez Brothers - brand partnerships and marketing strategy• Droga5 - culture strategy and talent management• Ismaya Group - headliner talent booking for two of their festivals: Sunny Side Up Festival in Bali and We The Fest in Jakarta, Indonesia

Genre-defining music label based in New York and London. Specializing in club music from all over the world (South Africa, Norway, UK, US, Portugal).

• Directed all culture marketing strategies and projects within the 13 states of the East Business Unit, with a strong focus on New York• Led key branded Red Bull programs including Red Bull Music Academy, Red Bull Sound Select and Red Bull Studios NY• Worked cross-functionally with the brand team to conceptualize ATL and OOH marketing campaigns• Negotiated key partnerships with top music festivals• Managed a team of (7) Field Marketing Managers and (1) Culture Event Marketing Manager

Lead on strategy and execution: Diageo's Crown Royal Black, Microsoft Xbox, PepsiCo/Lipton Brisk• Crown Royal Black - "The Crown Life" 2011, 2012 full scale marketing and advertising campaign with Big Boi from Outkast, Jermaine Dupri, and Terrence J• Xbox 360 festival activations and strategy/execution for Game with Fame program• Lipton Brisk Iced Tea (PepsiCo)

Select client experience: • Microsoft Xbox 360 -- Xbox Game with Fame, Xbox 360 at Bonnaroo, SXSW, Austin City Limits, Sasquatch, Outside Lands

Freelanced as field rep for Cornerstone's key clients such as Coke Zero, HBO, VH1, multiple music projects such as Ghostface Killah and The Klaxons, and Superbad movie.

Assisted Vice President and Associate Director of Business and Legal Affairs at Island Def Jam Music Group. Responsible for editing and drafting highly confidential agreements for artists such as The Killers, Fall Out Boy, and Rihanna. Liaison between label and companies such as Major League Baseball, E! Entertainment, and Clear Channel for artist agreements.

Temporary assistant to Karen Kwak, Executive Senior Vice President of A&R

Temporary assistant to Mark Feldman, Marketing department

Intern to the Sr. VP of A&R Karen Kwak and Chairman Antonio "L.A." Reid