Adam Coley Email & Phone Number

Loughborough, Gb

Leicestershire, United Kingdom

Leicestershire, United Kingdom

As the Director & Founder of Lowaire, I am directly responsible for the development and management of a team of in-house consultants in addition to the overall management of up to 100 clients based locally, nationally, and globally. I also oversee the project lifecycle regarding Website Design, Organic Search Engine Optimisation, Paid Media, and Social Media Marketing. My role focuses on developing and executing the company’s business strategies in order to attain the goals of directors and shareholders. My responsibilities include preparing and implementing comprehensive business plans, planning cost-effective operations and market development activities, creating company policies and legal guidelines, communicating and maintaining relationships with shareholders, clients and business partners, managing the company’s financial affairs, overseeing IT infrastructure and security, as well as providing consultancy & training services. I am also heavily involved in company-wide recruitment, training and development to ensure that we retain and develop the best possible talent within our industry.

Leicester, United Kingdom

• Creation and presentation of search engine optimisation (SEO), Website Development and Digital Marketing strategy documents and plans for senior stakeholders• Design and development of the organisations .nhs.uk website in-line with NHS England's accessibility guidelines as set by NHS Digital• Interpreting and producing web statistical reports for board meetings in order to provide key stakeholders with a breakdown of the organisations monthly website traffic• Auditing of the company website in order to locate issues and SEO opportunities however this then led to designing, developing and launching a new website for the organisation• Managing company social media accounts i.e. Facebook, Twitter, Google+, in order to increase website traffic, leads and overall revenue for the business• Working and liaising with various departments across the organisation in order to build informative and content rich web page which represent their department• Sending out communications to over 80 public sector organisations, covering 400 building nationwide • Answering calls, emails and general enquires which fall into the organisations digital marketing activities• Offering cost effective improvments and recommendations to the senior management team in order to provide increased website traffic and revenue• Liasing with external digital marketing companies and agencies to ensure excllent ROI• Performing on-page and off-page SEO of the company website and marketing the site using ‘white hat’ techniques• Delivering website optimisation using tools i.e. SENRush, Moz.com, Google Analytics and Adwords• Website design and development using the WordPress platform whilst keeping key stakeholders within the organisation updated on the overall progress• Securing the organisations website and working with our security assurance department to ensure maximum security of the website and patient using systems such as Kali Linux (Metasploit)

Homebased, London, Manchester And Hamburg

Responsible for the management of a large network of affiliates from across the world, working on a bespoke affiliate management web-based system. I am directly responsible for generating and qualifying leads through multi-channels, supporting affiliates and providing on-site SEO and digital marketing in order to drive and increase product interest and revenue for the business.• Driving sales and maximising ROI through various digital marketing and lead generation strategies• Managing and maintaining company website, including the development of engaging content• Performing ongoing SEO of company website and marketing website using trusted ‘white hat’ techniques• Creating highly lucrative email campaigns, web pages and landing pages using Google-friendly WordPress• Delivering complete website management using CMS, Google Analytics, AdSense, WHM, cPanel, and WordPress• Providing affiliate management and support in order to drive and increase revenue across the network• Maximising market reach through multi-channel marketing including direct mail, internet and social media• Further extending market reach through networking, event marketing and building high-yield referral networks• Establishing and maintaining highly lucrative sales pipelines of cold and warm sales leads• Collaborating with creative departments at HQ in Germany to create websites and marketing collateral • Tracking sales performance and other metrics to compile progress reports for managers and shareholders• Delivering excellent revenue growth and profitability through opening new lines of business• Identifying opportunities to maximise revenue and gaining buy-in from senior managers to organise projects and campaigns.

Leicester, United Kingdom

• Creation and presentation of SEO and Website Development and Digital Marketing strategy documents and plans• Interpreting and producing web statistical reports for managers and for board meetings• Auditing of the company website in order to locate issues and SEO opportunities• Managing company social media accounts in order to increase traffic, leads and sales• Working and liaising with various departments across the organisation in order to build informative and content rich websites• Sending out communications to over 80 organisations, covering 400 buildings nationwide• Answering calls, emails and general enquires which fall into the companies digital marketing activities• Offering cost effective improvments and recommendations to the senior management team• Liasing with external digital marketing companies and agencies to ensure excllent ROI• Performing on-page and off-page SEO of the company website and marketing the site using ‘white hat’ techniques• Delivering website management using CMS i.e. Joomla, moz.com, Google Analytics and Adwords• Website design and development using WordPress whilst also providing advice, guidance and resolutions to key stakeholders• Securing the company website and working with our security assurance department to ensure maximum security of the website and data

East Midlands Airport, Castle Donington

Within this position, I was responsible for searching passengers, baggage/cargo and aircrafts by hand to CAA and DFT standard. In order to prevent explosives, weapons or any prohibited items from being taken on-board any aircraft. A large part of this role involved x-raying baggage and cargo using x-ray equipment as well as often dealing with irate passengers.• Delivered high levels of customer service and professionalism when monitoring and searching passengers and baggage• Performed body searches of male passengers to DFT and CAA standards• Awarded ‘Safe Hands’ Badge of Excellence from airport security manager for pointing out a potential threat to an aircraft while off duty• Carefully dealt with irate passengers using both tact and diplomacy to diffuse tension and deliver a positive outcome• Profiled passengers and observed suspicious activity along with controlling access points to secure areas

Loughborough

Working within my own company managing the design of engaging and quality websites on behalf of clients. I was responsible for the management and on-going SEO of these websites in order to increase and drive revenue and product interest. Within my position I was a key contact of my clients for both website support and technical support. • Led brainstorming sessions with various departments to improve UX / UI for company website• Collaborated with various teams and clients’ own teams to ensure website requirements were delivered• Oversaw all website marketing, including SEO, unique content, Google Analytics, AdSense and AdWords• Developed and implemented a fully integrated online marketing plan to deliver outstanding ROI• Performed successful keyword research, targeting and keyword analysis along with CPC• Managed all website administration, including hosting accounts, domain names and SSL Certificates• Utilised various platforms and tools, including WordPress, CMS, Email software, intranet and cPanel• Designed and managed the development of a bespoke WordPress plugin and installed / integrated it into website• Identified performance issues on website and in-house systems and took remedial action to address problem• Collaborated with 3-party developers and database designers to deliver robust in-house systems and databases• Developed win-win professional relationships with both clients and shareholders globally• Managed client relationships that were geared for longevity and based on trust, honesty and mutual respect • Developed sales strategies using proven techniques to deliver increased profitability

Homebased, Derby And Burton-Upon-Trent

Managing the design of fully functional Wordpress websites on behalf of clients. I was responsible for the management, on-going SEO and digital marketing of these websites in order to increase and drive revenue and interest. Working closely with clients remotely and on-site in order to obtain and gather website requirements and content.• Created and developed websites including front-end design that focused on usability• Implemented back-end CMS systems that enabled website owners to carry out a range of control functions• Maximised market reach for client websites through management of client AdWords and social media campaigns• Designed and developed fully functional websites using basic site templates• Oversaw the development of e-commerce and online shop projects for a diverse range of projects• Worked with client and end users to analyse needs, garner requirements and define scope of project• Continually analysed web development universe and competition to ensure our offering was always superior

Nationwide

East Midlands Airport, Castle Donington

• Providing exceptional customer service• Escorting vulnerable and elderly passengers through the airport• De fusing and managing situations where a passenger is angry and irate• Communicating effectively with other departments of the airport• Use of commercial cleaning equipment• General cleaning of the airport and grounds

Ratcliffe Power Station, Ratcliffe On Soar

• Industrial cleaning underground clearing coal belts• Working within a very close knit team• Removed and disposed of waste and hazardous materials• Working in confined spaces• Working at heights using a harness• Winching materials using lifting equipment • Complying with company safety policy and risk assessments

Home Based, Milton Keynes, Liverpool

• Providing excellent customer service • Worked with other staff from other branches to resolve issues• General administrative duties• Inputting and scanning from paper on to a digital database• Obtaining candidates missing personnel files in preparation for internal/external auditors• Checking right to work documents i.e. passports, visa’s, CRB• Communicating daily with my managers on my progress and set next priorities (as per targets agreed)• Performing job searches and sourcing teachers• Destroyed confidential information • Fitting and configuring office equipment

Ict Systems And Principles For It Practitioners, Information Technology

Communication And Media Studies