Adam Coughlin is co-founder, CMO and managing partner at York IE where he leads the company's marketing efforts and its Go-to-Market advisory services practice. Adam works with startups on foundational messaging, content and communications, go-to-market strategy, website and digital marketing, revenue operations, and corporate story-telling. He also helps entrepreneurs find their voice and personal brand, which is integral in today’s digital marketplace. Previously, Adam spent more than seven years at Dyn and then Oracle. At Dyn, Adam built the company’s corporate communications function, including: public relations, analyst relations, investor relations, speakers bureau, and internal communications. While at Oracle, Adam oversaw Oracle Cloud Infrastructure’s blog (the largest and most trafficked at Oracle), social media, influencer and media relations efforts leading a cross organization team of talented writers, content producers, designers and freelancers. Adam has earned content placement and coverage in an ever expanding list of publications, including: Politico, TechCrunch, the New York Times, Wall Street Journal, The Next Web, Fortune and Venturebeat. Adam is also a member of the invite-only Forbes Communications Council. Adam began his career as an award-winning journalist and columnist for both local and international publications covering a wide range of topics such as international relations, technology, arts, government and education. Adam has a degree in Journalism from the University of Richmond.