Lead all go to market efforts related to Snap's first party signal ingestion + privacy

Managing the go to market strategy for Snap's Signals, Measurement, and Direct Response products

Worked across Retail and Travel Brands

• Managed the beta/general availability launches of all targeting/ad format products including: Brandhub, Convo/Event/TV Targeting, Tweet Carousel, Convo/Instant Unlock Ads, 360 Video, Stickers and Emojis • Worked with cross functional stakeholders including Product Managers, Product Marketing Managers, Sales Ops, and Sales Finance to develop the Go-To-Market strategy for new branding products including pricing, product marketing brief, sales process, and pitch collateral • Led internal communication across the sales organization including bi-weekly product newsletters and product announcements/enhancement via company intranet. • Supported Europe, Middle East and Africa for 2 sales quarters and helped to hire/train local teams • Partnered closely with sales to help drive incremental revenue per quarter by providing trainings on new products and attending sales pitches with clients • Attended over 30 agency training sessions that covered targeting and format products in order to educate our agency partners on the latest Twitter products

• Managed over 40 accounts and quarterly revenue of $1.5M in the TV and publishing industries• Achieved on average 110% to sales quota for 8 consecutive quarters• Executed campaign optimization and analysis to help drive incremental revenue per quarter• Mentored new Account Managers by having bi-weekly check-ins and sitting in on calls & meetings• Worked with Sales leadership as Beta Captain on team to identify high value opportunities for beta inclusion• Led Account Manager meetings once per quarter with over 30 participants to educate the Account Manager team on important topics impacting our business

• Managed execution of over 50 campaigns across the Home, Pet, Batteries and Haircare Categories • Sent RFPs and negotiated pricing in the marketplace to develop competitive media plans • Created, developed and presented final campaign plan details to CPA team• Analyzed portfolio level spend on categories to assess planning needs • Selected as one of seven participants in developing Twitter process for P&G • Trained and managed two junior associates

• Communicate directly with the Comcast Business Class client to ensure goals of campaign are consistently being met• Pull weekly optimization reports through DART and Omniture to show vendors an analysis of how they are performing week over week• Work with Ad Operations team to ensure campaigns as well as vendor pixels are implemented correctly• Manage over 15 campaigns per quarter utilizing over 20 vendors to meet client goals• Assist analytics team on bi-weekly and monthly campaign analysis which is presented to the client• Analyze data from Comscore, AdRelevance and @Plan to assist strategy team in tactical recommendations and competitive analysis

• Communicated with more than 60 local and national businesses on a daily basis • Sold advertising space for print and online editions • Explained client specifications to advertising designers • Met with clients to make sales pitch• Organize the client advertising database • Compute pricing details for the client for each advertisement run placed

• Assisted in issuing space reservation to magazine rep community • Requested and compiled brand positioning requests for over 5 brands• Assisted team in managing MediaTools database • Attended weekly lunches to learn about other areas of the organization

• Worked on a team during creative ideation sessions to integrate brands into Vh1 shows and tentpoles• Assisted with PowerPoint presentations when drafting marketing proposals for clients • Created a weekly media mix and competitive report for the department • Attended weekly update meetings for National Sales and Vh1 Classic

• Used Adobe Creative Suite to create web banners and advertisements for unions • Utilized Microsoft Expression Web to upload and change content on union websites • Created mailing lists and email blasts to be sent to clients • Spoke with hundreds of clients at the AFLCIO conference in Washington D.C. about advertising with Union Labor Works

• Analyzed and executed 3 pre and post-buy analysis reports using Excel and PowerPoint• Reconciled radio and television invoices to match with client contracts • Participated in weekly staff update meetings • Reviewed over 100 television and radio contracts