-Launching the aēras water brand

-Execute winning plans and go-to-market strategies and launching new product lines into all channels-Identify, retain and manage accountability and results of brokers, distributors and sale reps-Develop and execute marketing strategies and budgets per customer segment with focus on ROI-Contribute in developing and achieving financial plan and budget, with company revenue, gross margin and cash flow growth, sales and marketing costs in mind

-Exceeded targets 2 of 3 yrs: 2017 +9%, 2018 +13%, 2019 +17%-Prospected and landed nationals: Chipotle Mex Grill, Paramount Fine Foods, St Louis Bar & Grill, Aroma Espresso-Created strategy to manage 390 Ontario distributor reps at: Gordon Foods, Sysco Toronto, Sysco Southwest, Sysco Central, Flanagans/Summit/Colabor, PlanetE, MrCase-Managed distributor pricing structure, business development funds, billbacks and case subsidies-Forecasted quarterly, reporting budget discrepancies and any threat to KPI’s controlling P/L of top clients-Managed 1 Sales Representative and 1 summer student direct reports-Hunting: 60%, Farming :40%

-Exceeded targets 6yrs in a row: 2011 +57%, 2012 +39%, 2013 +21%, 2014 +27%, 2015 +31%, 2016 +21% within Ontario Food Service division, continuing the launch of a new brand of water-Managed buyer relationships with Gordon Foods, SKOR, MVR, Mr Case, Empire, Champion, Eccolo, etc-Key contact for 386 distributor sales reps: Sysco, GFS, Summit, Stewarts, Reliable, Sabrina’s. -Presented at monthly DSD district sales meetings-Managed setup of pricing matrix for Food Service DSD with off-invoice, volume incentives, and business development funds-Forecasted volume and negotiated trade-discounts, flyers, rep SPIFF’s, and rep work-withs controlling P/L-Quoted and awarded multi-year RFP’s in healthcare and education and quick serve restaurants-Managed summer merchandisers controlling calendars, assigning goals-Hunting: 70%, Farming :30%

-Acquired client base by creating 7 educational seminars and 4 public speaking engagements to audiences of 25+ on financial planning-Prospected at tradeshow: Honda Indy, Bridal Show, and Sportsman Show to build book of business-Organized Lunch N Learns via B2B cold calling; accomplished daily B2C residential door knocking and GTA mall kiosk prospecting to sell Segregated & Mutual Funds, Life & Disability & Critical Illness Insurance-Hunting: 100%

-Launch of a new brand of water, developed strategies and action plans for Ontario-Performed market analysis through key business relationships in food service DSD, then reported trade and category expertise with recommendations to executive team for increasing share -Established target DSD relationships and co-developed reports for Ontario delivery cost control-Responsible for cold calling of all wholesale distribution accounts in Ontario, from Ottawa to Windsor-Hunting: 95%, Farming :5%

-Managed 30 wholesale distributors in GTA involving price negotiation, incentive programs and transport coordination of both domestic and import brands-Maintained previous role’s 200 client base [food service key chain-accounts] with creative control of promotional POS for companies such as The Mandarin, Pickle Barrel, Congress Centre, Cirque Du Soleil, Ontario place, Café Supreme, Mamma’s Pizza, Spring Rolls-Closed food service account base including restaurants, banquet halls, hotels, nightclubs, chain accounts

-Hired and coordinated 10 part-time staff during summer blitz program, and 3 staff for peak 26 weeks-Developed existing wholesalers within Ontario, and expanded overall market ownership in the water category through wholesaler distribution of Naya, Crystal Springs, Evian, Volvic-Serviced 230 fridges and vendors via staff in summer, and personally during off-peak 26 weeks

-Cold called and negotiated pricing for high-volume sales, and evaluated clients into high-low zones A-C-Contracted fridges and vending machines into venues, and merchandized displays-3x1year contracts at 1: Feet On The Street, 2: Consumer Impact Marketing [CIM] and 3: Crombie Kennedy Nasmark [CKN]

-Company was divided and I bought the Sculptures Division-Full creative and administrative control over all marketing, advertising, distribution, and business expansion-Hired and co-ordinated 6 staff for production of 300lb ice blocks, contracted ice carvers, and sales staff