I am a psychologist with 7 years of experience in market research. My journey began by conducting international consumer neuroscience studies, which fueled my passion for research. Currently, I work as a project manager at Ipsos, where I run innovation research projects. While I initially aspired to become a psychotherapist, I was captivated by the legacy of social psychology and subsequently found my true calling in market research. I specialize in the dynamics of emotions, enabling me to gain insight into consumer behavior. Outside of work, my top passions are family and fatherhood, followed by martial arts, music, and books.