Building authentic relationships, engaging employees and developing global communications strategies to protect, drive growth, create distinction and earn media coverage for the Jordan Brand within Nike, Inc.Key projects include helping lead communications strategies for the launch of Jayson Tatum’s, Zion Williamson's, Russell Westbrook's and Luka Dončić's signature collections, the Air Jordan XXXIV, XXXV and XXXVI, Jordan Brand's activations at NBA All-Star, new athlete signings, the expansion of the Brand's WNBA roster and Jordan Brand's expansion into the NFL, Golf and NASCAR.Day-to-Day:- Craft strong narratives that elevate the Jordan Brand- Build and execute strategic and integrated communications plans with external and internal partners- Lead narrative storytelling from conceptualization to execution with consideration for risk analysis and cultural insights- Lead editorial planning with external communications channels, understanding of quality headlines.- Lead all aspects of brand-wide communications for performance basketball, our Jordan Brand athletes and signature community and Brand moments- Drive a global editorial calendar and cross-functional alignment around storytelling cadence- Lead various meetings with global and cross-functional counterparts- Lean into conflict with solutions while operating with efficiency - Identify and understand cultural, social and political climates to make informed strategies, decisions and ideas

Strategized and drove media coverage for Nike Football, Training, Tennis, Golf, Purpose, Basketball and Soccer initiatives. Key projects included the launch of Nike’s first yoga collection, Super Bowl LIII in Atlanta, Just Do It Headquarters in LA, new NFL and NCAA uniforms, and Nike, Inc.'s collection of shoes in light of the 2018 NBA Playoffs: Art of a Champion.

Help push the Nike Training category forward by enhancing the consumer experience through product and services. Worked cross-functionally with merchandising, sales, product teams, digital teams, communications teams, retail brand teams, etc. to bring a new vision of Nike Training to life. Worked closely with team on "Stop Exercising, Start Training" campaign, helped launch the Nike Metcon 3 and Nike Free Trainers (through seeding strategies, gym partnerships, Nike.com, retail and social media), worked with athletes and Nike's network of trainers to bring them closer to the brand and helped create content for Nike channels.

Focus on conveying and communicating company and product messaging to internal and external stakeholders, as well as key media, through appropriate and effective channels. During this particular job at Nike, I wrote press releases, helped organize launch events, helped lead photo and video shoots and worked closely with athletes.Worked closely with the brand on Super Bowl 50, "Get Out Here" Campaign, NFL Color Rush, 2015 College Football Playoff, 2015 NFL Draft, college uniform launches, NFL uniform launches, and Nike-branded launches dealing with apparel and footwear.

Helped launch and create content for the Emmy-nominated ESPN Snapchat Discover platform in 2015 as a part of the digital/social team.Identify and create the daily edition of ESPN content on Snapchat Discover by working with internal partners, evaluating storylines for social/viral potential, coming up with visual entry points and producing supporting copy, video and sound.Created .GIFs, wrote pieces for ESPN.com SportsNation and created content viral for the digital/social team.

Work on the very latest products and strategy for The Dallas Morning News. * Test out the new products (such as apps) and give in-depth evaluations of strengths/weaknesses/missed opportunities. * Research what The Dallas Morning News could be doing differently. * Brainstorm on what The Dallas Morning News should be doing next. * Study the newsroom workflow when it comes to mobile and offer better content ideas/solutions. * Conduct social media plans for the reporters and the publication. * Review The Dallas Morning News' mobile sites

Created, developed and wrote stories (features and game previews) for the official website of the Denver Nuggets (NBA.com/nuggets).www.nba.com/nuggets/news/nuggets-center-javale-mcgee-juglifewww.nba.com/nuggets/news/griffin-represents-nuggets-denver-3x3-world-tour-final

As part of the USA TODAY team, I developed, integrated and applied various learnings in support of the social media and marketing team. I was a big part of taking USA TODAY from a ninth-ranked social media presence to fifth, in terms of our competition (New York Times, Fox News, Washington Post, etc.), according to our analytics database. During my stint there, I was also the top user (by engagement) out of any USA TODAY employee with access to the main account's Twitter.Daily social media content: pitch and post content daily to the USA TODAY social media pages including Facebook, Twitter, Instagram, Pinterest, Tumblr, LinkedIn, Vine, Google+ and BlackBerry Messaging. New strategies: I helped identify and execute new strategies on each of its existing social platforms. Intern social accounts: Coordinate the use of the USA TODAY Intern Twitter, Instagram, Vine and Tumbler accounts. Community management: Respond to USA TODAY readers on all social platforms, replying to those with questions and surprising them with one-to-one engagement.Analyze social media posts: See what posts have worked well mainly based on engagement and build off the findings by composing weekly reports. Primarily used Spredfast, CrowdTangle, Omniture, Facebook Insights and other analytics tools.

Weekly blogger for "The Pros" section on the sports page, specifically covering the NFL and the Dallas Cowboys as well as fantasy sports.

Work closely with Pro Football Hall of Famer and former Dallas Cowboys wide receiver Michael Irvin on a one-on-one basis; helped him revive start his Twitter account and kept him organized, up to date and on schedule; manage his files, gather data and research for his on-air broadcasts, work as a "spotter," arrange travel plans, deal with incoming email and faxes, brief presentations, organize and attend meetings to ensure he is well-prepared, liaise with his contacts, screen phone calls; working on a day-to-day basis with Michael Irvin to keep him prepared, well organized and focused.

Shoot, edit, interview and cover sporting events in the Austin area, including University of Texas athletics. I also worked a little bit with news every now and then.

Appear on ice and on camera as the faces of the Texas Stars game entertainment crew; help with the set-up of Texas Stars and Ice Patrol tables on game days and at events; assist with game operations, including contest selection and prop set up; represent the Texas Stars at team-sponsored and community events; interact with Texas Stars Hockey Operations Staff, Cedar Park Center Staff, Texas Stars corporate partners, guests and fans of the Cedar Park Center, the Texas Stars players and families

Co-host of my created show, “The Sports Guys,” talking about all the latest news, rumors and opinion in sports once a week

A part of the fastest growing shows in DFW on 105.3 The FAN, exclusive home of the Dallas Cowboys - the Elf & Slater show; work very closely with on-air talent Jane Slater and Mark Elfenbein, as well as the producers DJ Pridemore and Armen Williams; produce show segments and opens, answer and screen phone calls, contact and set up interviews with professional athletes and celebrities, pitch story ideas and be a part of the daily show preparations and critiques, assist in operating social networks during the show, have the opportunity to give feedback, learn to work how to operate the control board, edit and cut audio using Adobe Audition, welcome people in and out of the lobby, create cut sheets and run sheets for the show and help make the show run smoothly

Held positions as Social Media Coordinator, Assignments Coordinator and Web Producer; updated social media for the Sports Department, organized and assigned people to cover different events, archived shows on YouTube and blip.tv; shot highlights, assisted in producing shows, anchored shows, broadcasted live reports, edited video/audio, made story packages

Took customer orders, provided customer service, anticipated customer and store needs, organized store, created gift boxes, helped with shipping orders, maintained a calm demeanor during periods of high volume or unusual events to keep store operating

Filmed numerous sports events, wrote scripts for on-air shows, wrote online stories during web shifts, edited highlights, organized and archived sports highlights for the web and was active in social media (live-tweet, update Facebook status)

Worked as a weekly host for the main show, “The Pulse,” anchored live tickers and updates for “sports minutes,” covered events for University of Missouri athletics, created packages, worked soundboard, edited/processed audio, play-by-play commentator for University of Missouri sports events

Shot highlights, assisted in producing shows, anchored shows, broadcasted live reports, edited video/audio, made story packages

Worked as a beat writer for Plano West Senior High School athletics; wrote post-game and feature stories, followed strict deadline to get stories in on time

Wrote feature stories of my own ideas for the web