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Strategic and results-driven Marketing executive with extensive experience (16+ years) in leading global marketing initiatives, influencer programs, and revenue-generating campaigns for top-tier companies. Proven track record in optimizing marketing strategies and operations, driving significant growth in acquisition and engagement, and achieving substantial cost savings. Expert in developing comprehensive go-to-market (GTM) strategies, launching successful digital marketing campaigns, and managing large teams and budgets. Adept at leveraging data analytics and market research to innovate and enhance marketing performance.Core Competencies:- Global Marketing Strategy- Influencer / Creator Marketing- Leadership & People Management- Go-To-Market Strategy- Community Development- Partnerships- Data Analysis- Brand Strategy- Operations Management- Business Development- Campaign Strategy- Content Strategy- Social Media / Channel Strategy- Digital Marketing- Project Management- Affiliate Marketing- Communication Strategy- Event Management- SEOTechnical Skills / Tools:- JIRA- Tableau- Figma- Miro- Airtable- Brandwatch- Sprinklr- Smartsheet- Excel- PowerPoint- Confluence- SharePoint- Google Analytics & Ad Words- YouTube Analytics- Twitch Analytics- Instagram Insights- Facebook Analytics- TikTok Analytics- Influencer Platforms - CreatorIQ, LevelUp, Impact, Traackr, etc.
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Svp, Creator ProgramsOpen WorldLong Beach, Ca, Us -
Associate Director - Global Creator Marketing & RevenueUbisoft Nov 2020 - Apr 2024Saint-Mandé, Île-De-France, FrSpearheaded the conception and development of a global influencer partner program and an in-house tech platform to support acquisition, retention, and monetization efforts with content creators. Specific areas of focus include creating new business and product roadmaps, establishing strategic priorities and investments, fostering the expansion of scalable and automated tech solutions, global cross-functional collaboration, and introducing new revenue streams.(Impacted by April 2023 layoffs) -
Sr. Manager, Global Marketing (Group Manager)Ubisoft Dec 2017 - Nov 2020Saint-Mandé, Île-De-France, FrLeader of a multi-functional team and responsible for a top-to-bottom renovation of Ubisoft’s influencer marketing programs and strategic vision. This included creating new performance-driven business models, collaborating with external platform leads (primarily YouTube and Twitch), managing agency partnerships, and launching over 100 digital marketing campaigns that utilized a data-driven approach for extracting insights and informing business decisions.
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Senior Digital Marketing Manager (Content Marketing)Ubisoft Nov 2015 - Dec 2017Saint-Mandé, Île-De-France, FrOverhauled Ubisoft’s content strategy, channel optimization, original programming development, and SEO strategy across YouTube and Twitch. This included designing all content and channel strategic frameworks, along with leading channel, market, and competitive research initiatives.
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Sr. Global Media And Marketing ManagerElectronic Arts (Ea) Jul 2013 - Nov 2015Redwood City, Ca, UsBuilt and managed a network of over 250 content creators while executing 50+ video campaigns across the EA HD and Mobile portfolio, generating over 600MM video videos and achieving 10x cost efficiencies and 5x more engagement than traditional EA paid media strategies. This included launching an intuitive tech platform, which enabled real-time campaign performance tracking and optimization. -
Sports Marketing, Content, And Partnerships ManagerElectronic Arts (Ea) Dec 2010 - Jul 2013Redwood City, Ca, UsLed content strategy and EA/ESPN partnership development, growing EA SPORTS promotional value on ESPN networks from $1MM in 2007 to $57MM in 2012. Additional responsibilities included directing production shoots and producing segments for Emmy-nominated original programs, EA SPORTS Game Changers and EA SPORTS Game Time, which saw more than 1.5MM weekly viewers across CBS and syndicated platforms.
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Program Manager – Ea College Rep ProgramElectronic Arts (Ea) Jul 2008 - Dec 2010Redwood City, Ca, UsProgram manager for more than 40 EA campus marketing representatives across the country.
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Campus Marketing & Events RepresentativeElectronic Arts (Ea) Aug 2006 - Jul 2008Redwood City, Ca, UsResponsible for developing, promoting, and executing over 30 gaming-related events while a student at the University of Oklahoma.
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Marketing Intern - PogoElectronic Arts (Ea) Jun 2007 - Aug 2007Redwood City, Ca, Us
Adam Dempsky Skills
Adam Dempsky Education Details
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University Of OklahomaMarketing And Management (Double Major)
Frequently Asked Questions about Adam Dempsky
What company does Adam Dempsky work for?
Adam Dempsky works for Open World
What is Adam Dempsky's role at the current company?
Adam Dempsky's current role is SVP, Creator Programs.
What is Adam Dempsky's email address?
Adam Dempsky's email address is ad****@****msn.com
What is Adam Dempsky's direct phone number?
Adam Dempsky's direct phone number is +141560*****
What schools did Adam Dempsky attend?
Adam Dempsky attended University Of Oklahoma.
What skills is Adam Dempsky known for?
Adam Dempsky has skills like Social Media, Product Marketing, Marketing, Advertising, Leadership, Social Media Marketing, Competitive Analysis, Facebook, Management, Creative Direction, Time Management, Editing.
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