Led a team of social media and email marketing professionals in the development of strategy and management of more than 20 social media and email/SMS marketing channelsContinuously grew organization's main brand social channel audiences and engagementIncreased participate in Extra Life through paid social and search engine marketingImplemented organization's first foray into TikTok with creation of three unique accountsDrove fundraising in social and email

- Corporate storyteller- Use a variety of communications channels to highlight the work Walmart, Sam's Club, Ace Hardware, Marriott and others do to support Children's Miracle Network Hospitals

- Prepared and delivered three hours of social media marketing content weekly - Engaged students in learning process by having them execute social media strategy for real-world clients - Consulted with students on social media strategy

- Led various teams in achieving PR results for a wide variety of clients nationwide- Secured national and international media exposure for clients through strategic and proactive media relations- Successfully advised clients on various PR strategies and tactics, including making recommendations not to pursue certain actions- Managed time budget for each client and helped team members stay within the budget

- Led a team of seven in launching marketing efforts in nine mortgage brands across the United States- Implemented social media tools to increase efficacy of social marketing efforts in each brand- Led media relations efforts for various company news announcements- Created and refined brand messaging and brand guidelines- Implemented strategic thinking and planning for team’s marketing efforts in each brand- Created simple-to-use library of highly effective marketing materials for all loan officers to easily access

- Provided employee communications counsel and support to GM’s executive vice president of global product development, purchasing and supply chain - Increased effectiveness of communication to the organization’s 35,000 employees- Increased the efficiency and efficacy of face-to-face meetings by tailoring frequency and content to each employee audience- Significantly increased the volume of content in internal channels- Created and led the launch of a series of articles, infographics and videos to tell the story behind GM’s Global Vehicle Development Process- Supervised efforts of a full-time contract employee responsible for GM’s internal communications work in Global R&D, Global Quality and Customer Experience and Global Planning

- Managed media relations for OnStar’s first aftermarket product, OnStar FMV; secured product reviews in automotive and technology media outlets- Conducted tours of OnStar Command Center for groups of dignitaries, business leaders, community influencers and media- Used strong media relations skills to position OnStar as the thought leader in Smart Grid technology for electric vehicles- Served as global liaison between OnStar in the U.S. and OnStar in China- Achieved national and local media coverage of OnStar services in outlets such as Bloomberg, Wired, The New York Times, Wall Street Journal and Fox News

- Managed media relations and grassroots PR events for the Chevrolet Corvette, Camaro and Chevy Racing - Led the creation of Chevy’s first social media profiles on Facebook and Twitter - Led high profile media launch of Camaro and came in approximately $130K under budget with extensive national media coverage in outlets such as USA Today, CNBC and Chicago Tribune - Achieved front cover stories of Camaro and Corvette in Car and Driver, Motor Trend, Automobile and Road & Track - Launched the Corvette Facebook page - Led a team of 20 individuals in coordinating “Volt Unplugged,” a 3,400-mile drive of the Chevy Volt; oversaw all media relations, social media activities, grassroots events and logistical details of the program; responsible for more than 6,400 people driving or riding in the Volt

- Created the official GM Twitter account and established a GM presence on Facebook- Led social media efforts for GM's premium brands channel: Cadillac, Saab and HUMMER- Coordinated blogger outreach and sponsorship efforts- Created and hosted two podcast series

Part of a team that designed and implemented a campaign to recruit college students for management positions at Rinchem, Inc. Campaign was structured to be used on a national level.

I was a member of the editorial calendar team. My responsibilities included assisting with editorial calendar research, conducting messaging audits and following up with publications on editorial opportunities.

The only staff member with PR experience. Responsibilites included writing press releases, giving media tours, event planning and execution and general media relations.

Taught Mandarin Chinese and proselytizing skills to multiple groups young men and women preparing to serve as missionaries for The Church of Jesus Christ of Latter-day Saints.

Led communications efforts that successfully raised awareness of the conference within and without PRSSA; led a team in securing more than $14,000 in monetary and in-kind donations.

Media pitching, editorial calendar research, media coverage monitoring